#Laogao E-commerce Newsletter# [February 7 E-commerce Morning News]

Morning information:

1. Douyin e-commerce launches an incentive plan for the start of work in the New Year;

2. Suning.com has added 2023 Suning International charging standards and renewal policies;

3. Jack Ma reduced his holdings by about HK$31.94 million in Tengsheng Bo Pharmaceutical;

4. Hainan Xinxuan Media, a subsidiary of Simba, plans to be cancelled;

5. Jia Yueting posted a message to thank FF shareholders and investors...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce launches incentive plan for the start of the new year

On February 6, Douyin E-commerce launched the "New Year's Start-up Incentive Plan" for newly settled merchants and potential merchants, aiming to support a variety of promotion, traffic, funds, tools, freight insurance, etc. Among them, in order to help new merchants solve the problem of traffic acquisition, Douyin E-commerce launched the "New Merchant New Year Start Task Competition". After completing the task, you can receive official traffic support and advertising promotion rights, and rewards can receive promotion rights worth up to 6,800 yuan and official traffic support of 100,000 yuan. At the same time, Douyin e-commerce has also opened social rights and learning courses for new merchants. (Douyin e-commerce marketing observation)

2. In January, Kuaishou accepted 1,335 infringement reports 516 valid reports

Data shows that in January 2023, Kuaishou accepted 1,335 infringement reports and 516 valid reports. Compared with last month, the total number of reports increased by 13.32%, and the effective reports increased by 6.17%. The reports are suspected of privacy leakage, insulting, insulting, slandering, copyright infringement, etc. Among them, suspected privacy leakage accounts for 17.05%, insulting, insulting, slandering, and slandering accounts for 78.87%, and copyright infringement accounts for 4.69%. For such reports, the platform will quickly accept, verify and deal with them. Here we remind users to respect the legitimate rights and interests of others and consciously regulate their own words and deeds. (Kuaishou Blackboard Newspaper)

3. Suning.com adds 2023 Suning International Charging Standards and Renewal Policy

Return: In 2023, the annual fee will be refunded to meet the standards of the merchant’s sales scale, and the annual fee will be refunded to the annual fee if the sales volume reaches 100,000; the annual fee will be refunded to the full amount of the sales volume reaches 200,000. Refund: The annual fee for merchants to withdraw and withdraw in 2023 is calculated based on 100% of the sales, that is, when the store’s sales must reach 200,000 yuan before the annual fee can be refunded, otherwise it will not be refunded. In 2023, merchants who enter will be exempted from three-month annual fees, that is, merchants who renew will pay the annual fee normally, and merchants who enter will be exempted from three-month annual fees. (Enterprise Insight)

4. Tmall New Life Research Institute: Men's Hanfu sales increased by more than 400% year-on-year in the first week of work

After the full liberalization, the travel box industry ushered in the first wave of explosion, with about 50% of purchasing demand coming from first- and second-tier cities, and 28-inch or large-size checked trunks are welcome. With the popularity of outdoor sports such as park camping, city cycling, and road rushing in the suburbs continuing the popularity of last year, the sales of travel tea sets suitable for camping increased by more than 100% year-on-year. In addition, after the Spring Festival, the search volume of "office lunch boxes" increased by 332% year-on-year; backpacks used for commuting and business trips also ushered in a peak sales period, with sales almost increasing by 2.5 times. In addition to basic supplies, data shows that the sales of women's Hanfu on Taobao in the first week of work increased by 150% year-on-year, and men's Hanfu increased by more than 400%. (Cover News)

Internet news

5. Secoo announced the integration of ChatGPT with luxury goods business

On February 6, Secoo said on Monday that the company will explore the application of smart content generation technology to luxury-related businesses, with a consulting solution rate of more than 90%. In the future, the use of ChatGPT-related technologies will be conducted in-depth research and expansion. Secoo said that through ChatGPT technology, interactive dialogue similar to real people can be achieved, further enriching the relevance of luxury-related text video content, product selling point descriptions, etc. It is believed that the application of smart content generation will trigger a revolution in the field of digital content and become the content production infrastructure of luxury e-commerce. Affected by this, Secoo's US stock market rose sharply before the market trading, and as of press time, it rose 126.19%. (Sina Technology)

6. Jia Yueting posted a message to thank FF shareholders and investors

According to February 6, Faraday Future announced today that it had reached a financing of US$135 million. On the afternoon of the same day, Jia Yueting posted through his personal account that after promoting the transformation of the top-level governance structure, FF Partners assisted FF in completing a US$135 million financing to meet the SOP funding needs and delivered FF 91 Futurist to global users. Jia Yueting said, "Thanks to FF shareholders and investors for their trust and support. I hope everyone can vote for the proposal for additional stock issuance at the special shareholders' meeting. This is the key to the complete implementation of financing and the realization of long-term strategic goals." (Jia Yueting’s Weibo)

7. Jack Ma reduced his holdings by about HK$31.94 million Tengsheng Bo Pharmaceutical

According to the Hong Kong Stock Exchange's disclosure documents, Jack Ma reduced his stake in Tengsheng Bo Pharmaceutical-B on January 31, and his shareholding ratio dropped from 6.36% to 5.93%; the number of shares held decreased by 3.1595 million to approximately 43.0982 million shares; based on the average share price of HK$10.11, the capital involved is approximately HK$31.94 million. (hkex)

8. Hainan Xinxuan Media, a subsidiary of Simba, plans to be cancelled

According to the news on February 6, Tianyancha App showed that recently, Hainan Xinxuan Media Co., Ltd. added a simple cancellation announcement, with the announcement period from February 1 to February 7. The company was established in September 2020. The legal representative is Ji Mengyao, with a registered capital of RMB 5 million. Its business scope includes sales of duty-free goods; operation of bonded logistics centers; sales of food Internet; operation of alcohol, etc. The equity penetration chart shows that the company is indirectly wholly owned by Guangdong Xinxuan Holdings Co., Ltd., and Xin Youzhi (Simba) is the suspected actual controller. (Tianyan Check)

Cross-border newsletter

9. Amazon Cloud Technology establishes a strategic partnership with Huatong Securities International

Amazon Cloud Technology recently announced the establishment of a strategic partnership with Huatong Securities International to jointly create and provide compliant, safe, convenient and stable one-stop financial digital services for global financial brokers/institutions, etc. Recently, Amazon announced its fourth quarter and full-year financial results ended on December 31, 2022. Judging from the full-year performance, the company's operating income fell from US$24.9 billion in 2021 to US$12.2 billion in 2022. Among them, the operating income of the AWS department was US$22.8 billion, while the operating income in 2021 was US$18.5 billion. (Yien.com)

10. Flipkart and Snapchat cooperate to attract consumers to speed up delivery

On February 6, Indian local e-commerce platform Flipkart and its advertising technology partner Tyroo reached a cooperation with camera application giant Snapchat to help Flipkart expand its reach, attract more consumers and increase the advertising visibility of its advertising campaign "FlipGirl". It is reported that the campaign features superhero avatar Alia Bhatt, viewing her as the "FlipGirl" that affirms Indian shoppers' wish list. According to reports, Flipkart chose a multi-format strategy and added a gamified experience to AR lenses. (adgully)