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What is the reason why the Yue Yunpeng online store was exposed on the blacklist Xiaoyue online store?

2018-04-27

　　What is the reason why the Yue Yunpeng online store was exposed on the blacklist Xiaoyue online store? What's wrong with Yue Yunpeng's online store being on the blacklist? Today, Yue Yunpeng’s online store was suddenly exposed and entered the blacklist. Everyone was asking what was going on? The editor will introduce the specific situation of this matter in detail to you. What are the interested friends waiting for? Come and have a look!

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　　Hi Hi Pipi Yue Yunpeng Star Store has exceeded the standard number of black pork strips

　　On April 24, the State Administration for Market Regulation released the latest random inspection information. Among them, the chewy black pork strips (five-spice, 120g/bag, 2017/9/16) sold by the Taobao store of HiHiPipi (Beijing) E-commerce Co., Ltd. and entrusted by HiHiPipi (Beijing) E-commerce Co., Ltd., have exceeded the standard of the total colony count.

　　It is understood that the total number of colonies is mainly used to evaluate the cleanliness of food. The excess of the total number of colonies may be due to the high initial number of bacteria used by some enterprises, and the sanitary conditions of the production and processing process are not strictly controlled as required, or it may be related to the inadequate cleaning and disinfection of the packaging container, the lax sealing of the product packaging, and improper control of storage and transportation conditions.

　　The product involved has been recalled, or due to improper transportation or storage

　　You can see at HiHaiPipiyue Yunpengxing Store that the store mainly sells specialties in Henan, and its products include chili sauce, old soup noodles, duck necks, dried tofu and other snacks. Taobao store information shows that the operator is HiHaiPippi (Beijing) E-Commerce Co., Ltd.

　　According to the industrial and commercial information system, the company's legal representative is Wang Zhengyang, and the shareholders are Zheng Min (the same name as Yue Yunpeng's wife) and Wang Zhengyang, and the registered capital of the company is 1 million yuan.

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　　Screenshot of the National Enterprise Information System

　　On April 26, Green Squirrel called HiHaiPippi (Beijing) E-Commerce Co., Ltd. The company's legal person, Mr. Wang, said that this product was commissioned for processing and production. After receiving a notice from the regulatory authorities, the product will be removed from the shelves and handed over to the manufacturer for recycling. Moreover, the product has not been re-listed to the shelves so far.

　　In this store, Green Squirrel did not find any related products. Subsequently, Green Squirrel asked about the arrival time as a consumer. The customer service staff said that it had been out of stock for a long time and was not clear about the specific arrival time.

　　According to a person familiar with the matter, all indicators of the product have been tested before leaving the factory. In the middle, employees have mistakenly placed them in the wrong environment at this stage, which may cause the total number of colonies to exceed the standard.


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m, it will be too late to recover it; 2) Remind the warehouse to ship the goods as soon as possible, and follow up on abnormal logistics orders in time, contact the logistics company to solve any problems as soon as possible, and notify the customer to pay attention and apologize in time; 3) If there is any problem after the customer receives the goods, it is necessary to follow up and help the customer solve it as soon as possible. If the customer suffers losses due to product or logistics reasons, the only purpose at this time is to satisfy the customer.

　　33. When communicating with customers, you should understand why the customer gives a bad review, and give compensation as much as possible to satisfy them. Then, it will be much easier to request the customer to modify the bad review.

　　34. But there may still be some buyers who are unwilling to modify the evaluation no matter how you explain or compensate. What should I do at this time? At this time, you can only give the customer a reply, but you must pay attention to the skills of the reply. There is no need to argue with the customer or explain too much during the reply. Instead, you should think about what other customers will think after reading this review?

　　7. Competition

　　35. How can the store deal with the competition among its peers? The answer is: improve the profit margin, click-through rate, and conversion rate of your own store. The reasons are as follows: 1) Increased profit margins can make your store earn a little more than its peers for every order sold. 2) Increase click-through rate can allow your store to gain more visitors at a lower cost. 3) Increase conversion rate can make your store’s visitors more customers.

　　36. Improving the visitor value of the store can also improve your competitiveness. How to increase the value of the store’s visitors? 1) Improve the attractiveness of the product, thereby increasing the conversion rate, which can make more visitors your customers; 2) Expand the product categories based on customer needs, and do a good job in related sales to increase customer unit price; 3) Grasp the customer's shopping frequency and activity rhythm, and contact consumers through CRM system, WeChat and other channels in a timely manner to increase the repurchase rate.

　　37. In any industry, most of the profits belong to the first place in the industry. Then customers can be segmented and better solutions can be provided around a certain type of segmented population, becoming the first place in this segmented industry. When customers in this segment are very satisfied, they can expand to a wider population.

　　8. Data analysis

　　38. All problems in the store can be analyzed from the data. Starting from the data, you can find the key to the problem and make timely adjustments.

　　39. Increase the "number of visitors" and you will achieve twice the result with half the effort. The most important thing in analyzing the "number of visitors" is to analyze the "traffic source".

　　40. The increase in the "customer unit price" mainly depends on the unit price of goods and related sales. Optimize baby introduction, marketing activities, full gift rules, customer service speech, etc., and attract customers to buy more babies as much as possible based on customer needs. The more you buy, the higher the unit price.

　　41. For a good operator, you must learn to see the essence through phenomena, do the right thing at the right time, and feel whether the event is reasonable based on experience. You will use data to quickly support it, so that the team can avoid many detours and reduce the company's trial and error costs!


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