#Laogao E-commerce Newsletter# [October 25 E-commerce Morning News Brief] 1. "Tmall is like New York" global high-end clothing designer brands embrace Tmall Double 11; 2. "Double 11" shared express box is enabled: each used a thousand times; 3. JD announced the construction of a global top-end luxury goods warehouse; 4. The "cold current" of shared bicycles is coming to Mobike ofo and is involved in the merger scandal; 5. Three squirrels pistachio mold exceeded the standard and was fined 50,000 yuan for the Food and Drug Administration: Failure to inspect food raw materials according to regulations.
1. "Tmall is like New York" global high-end clothing designer brands embrace Tmall Double 11
"Tmall is like the feeling I just arrived in New York in 2001." At the 2017 Tmall Double 11 Global Trend Ceremony, a well-known American designer, Robert Geller. Robert Geller is a member of the American Institute of Designers (CFDA). It is understood that as an organization representing American designers and the American fashion industry, CFDA is leading a group of designer brands, including Robert Geller, to discuss plans to open a store with Tmall. "Through Tmall, I saw for the first time that the Chinese market has great potential and vitality, and (Tmall) has opened opportunities to designer brands like us." Robert Geller told the media. (Source: Tianxia Online Business)
2. The shared express box " Double 11 " is enabled: each use a thousand times
This year's "Double 11", 13 cities across the country will put shared express boxes into use. After signing for this kind of express box, the courier will fold it and take it back, and each can be used 1,000 times. E-commerce companies are also trying out green logistics, and circular packaging bags and 100% biodegradable express bags will be gradually used. (Source: Pengbai News)
Hot comments from netizens: If you dismantle the good things and put them back within a fixed period, if you don’t put them back, you will charge a courier fee next time? ? Just guess
3. JD.com announces the construction of the world's top luxury goods warehouse
On October 24, after launching its own independent luxury e-commerce platform TOPLIFE, JD.com announced that the world's top luxury warehouse - Shanghai Jiading luxury warehouse is officially launched. Specifically, JD Logistics luxury goods warehouse setting adopts a fashion + technology construction solution. A special constant temperature and humidity zone are set up in the warehouse, and dust-proof equipment and special tempered glass are used to achieve dust-proof, explosion-proof and fire-proof effects. (Source: Lianshang.com)
4. The "cold current" of shared bicycles is coming. Mobike ofo is caught in the merger scandal
The shared electric motorcycle "Xiaolu Bicycle" recently officially announced its withdrawal from Beijing and began to recycle vehicles from Beijing. Winter is approaching, and the entire shared bicycle field has not been peaceful recently. The top two Mobike and ofo in the industry have frequently fallen into merger rumors. Xiaolan Bicycle, Kuqi, and Xiaoming Bicycle in the second echelon have been exposed to problems such as difficulty in refunding deposits and tight funds. The shared bicycle track, which once attracted dozens of companies to flock to the market under the enthusiasm of capital, is now narrowing rapidly and entering a sharp contraction of "winter" mode. (Source: Beijing Daily)
Hot comments from netizens: Don't merge, don't want the Didi Uber incident to be repeated
5. Three squirrels pistachio molds were fined 50,000 yuan for exceeding the standard Food and Drug Administration: Failure to inspect food raw materials according to regulations
The Anhui Provincial Food and Drug Administration reported the results of the verification and disposal of the pistachio mold that exceeded the standard of three squirrels, saying that the three squirrels produced food that did not meet the food safety standards and did not inspect the purchased food raw materials in accordance with regulations. The illegal income was confiscated by 2505.89 yuan and a fine of 50,000 yuan was imposed. (Source: Beijing News)
Hot comments from netizens: At this critical moment, how much has been lost on Double Eleven
6. China's unmanned store business guidance specifications are coming
The China Department Store Association announced that the China Department Store Association’s Unmanned Store Branch, an industry organization in the field of unmanned stores, has issued the “China Unmanned Store Business Operation Guidelines (Draft for Comments)”. The draft opinion clearly requires unmanned store operators to conduct business operations strictly in accordance with the requirements of laws and regulations. The draft opinion also puts forward clear and detailed requirements for the establishment, operation, warehousing, logistics, etc. of unmanned stores, requiring unmanned stores to assume more operator responsibilities and effectively protect consumers' food safety and other rights and interests. (Source: Securities Times)
7. Alibaba and JD Double 11 offensive and defensive techniques: omni-channel participation in marketing wars take the lead
The "Double 11" war has begun in full swing, and the two e-commerce giants of Alibaba and JD have their own offense and defense around their own advantages and their home court. Alibaba recently held the Tmall "Double 11" global trend ceremony in Shanghai, inviting international fashion luxury groups such as LVMH and Estee Lauder, as well as well as well-known domestic brands such as Anta and Ordos and the Chinese designer brand platform Dongliang. After JD.com held the "Double 11" Global Good Products Festival strategy press conference a few days ago, news that Liu Qiangdong, chairman and CEO of the group, secretly met with more than a dozen home appliance giants before the war spread wildly. This year's "Double 11" is not only the "Double 11" that marks the anniversary of Alibaba's new retail concept, but also the first "Double 11" paving the way for the fourth retail revolution. In addition to various retail innovation elements, the competition for resources behind the promotion is also particularly fierce. (Source: Sina Comprehensive)
8. Gome will invest 300 million yuan in rebate marketing for "Double 11" to attract traffic to online
"Double 11" has become synonymous with e-commerce promotions, and the traffic in the promotion has become the focus of grabbing. On October 24, the reporter learned from Gome's "People Sharing 11·11" communication meeting that during the 2017 "Double 11" period, Gome will invest 300 million yuan in rebates to attract traffic online. Gome Internet CMO Lin Jie introduced at the meeting that Gome will work together online and offline to use the "Mei Store" business to earn rebates to open stores and promote product sales. It is understood that during the "Double 11" period, Gome will launch more than 1,000 high-commission products with a total rebate of 300 million yuan. (Source: Beijing Business Daily)
9. Self-operated platform transfer? What is the big seller Global EasyGo going to do
According to October 25, recently, Shenzhen Global EasyGo E-Commerce (hereinafter referred to as "Global EasyGo"), a cross-border export e-commerce company, launched a new supplier cooperation model - "Distribution Directly Up". It is understood that the "Distribution Direct" platform has been open to suppliers since August this year. On this platform, unlike Global EasyGo's previous model of actively developing products, suppliers can upload all product pictures and texts independently, and can set a minimum price limit for the sales platform. Suppliers do not need to manage operations, sales, logistics, and after-sales links themselves. They just need to ship the goods to the warehouse after order is issued. (Source: Yibang Power Network)
10. Benlai Life Network is moving towards milestone progress and profit exceeds 10 million in a single month
Benlai Life Network announced its September financial report, which showed that Benlai Life Network (B2C Business Unit) made a monthly profit of 12.9 million yuan in September. It is understood that this is the third single-month profit since Benlai Life Network has been launched, and it is also the second single-month profit since its establishment. At present, Benlai Life Network has 550 room temperature distribution cities and 109 fresh food distribution cities across the country. (Source: Yibang Power Network)
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