E-commerce operation: Several important reasons for the failure of Taobao hot products

　　Sellers all know that creating hot products is a must-pass for the store, but it is not that easy to build. There are often situations where hot products fail. Today I will tell you what are the reasons why one model cannot become a hit product?

　　The following are the reasons for the failure of Taobao's operation and creation of hot products:

　　1. If you don’t choose the style well, just rely on the merchants who think it is better, they will spend money to promote it. In this way, if the money is spent, it will not bring traffic and conversion benefits, which is in vain.

　　2. After the product is put on the shelves, it immediately uses order brushing to improve the sales of the treasure. It is arrested in less than 14 days and may be demoted.

　　3. Use the express train to carry out the implementation. After driving for a few days, it stopped the implementation if there is no conversion.

　　4. Merchants believe that using low prices can drive good sales, and the results are available, but after persisting for a while, they lose money because the subsequent promotion has no support.

　　5. The price of the product is at fault, and the profits are made are very small, and the money you spend is not enough. Naturally, the more you sell, the more you will lose.

　　6. There will be sales after the product is launched, but the merchant does not know how to increase the transaction, which is also the reason for the failure of the hot product.

　　7. Product sales have always been on the rise, but one day it suddenly fell. The merchants didn't pay attention and couldn't find the reason. After all, it was still falling.

　　8. The conversion rate is low but I don’t know which place to correct it, so I will abandon optimization.

　　Because the categories are different, or the mistakes are made, there are specific changes to where, where the operation is improper, or it is not possible to promote, or it is not possible to optimize, let’s analyze the specific problems in detail, and cannot be generalized.

　　Sellers will check on their own to see if they have made any of the above mistakes. If so, correct them in time.