#Laogao E-commerce Newsletter# [February 2 E-commerce Evening News]

Evening information:

1. Kuaishou E-commerce updates the access rules for merchants in gold watch category: the registered capital of the business license is greater than 1 million yuan;

2. Taobao Live changes to the raw stone industry management specifications assessment requirements will take effect on February 9;

3. The secret company in court was sued for a contract dispute;

4. Shopify updates the B2B email template to add new orders, payments and other variables;

5. The commission for TikTok Shop Malaysian site will be adjusted to 2%...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live changes to the raw stone industry management specification assessment requirements officially take effect on February 9

According to February 2, Taobao Live will supplement and revise the "Taobao Live Rough Stone Industry Management Specifications". The change of the rules will be announced on February 2, 2023 and will officially take effect on February 9, 2023. (Taobao platform rules)

2. TikTok launches book aggregation page function

On February 2, Douyin recently launched the book aggregation page function, extending book information, which users can see in the videos that add aggregation page. You can also see the Douban ratings and selected book reviews of the book on the page, and you can jump to the Douyin Mall for the search results of the book. It is reported that currently, creators of Wan Fans can add book aggregation pages when the video is released, and users below 100 fans can add them through the "Good Book Show" activity. "Good Books Show" was launched at the same time by Douyin, which is a traffic incentive activity for high-quality book content. (36Kr)

3. Organizational adjustment of Alibaba's B2B e-commerce platform 1688: The original trade development center and the origin development center merged

On February 2, Alibaba's comprehensive B2B e-commerce platform 1688 recently announced business and organizational adjustments: the former 1688 Trade Development Center and the Origin Development Center were merged into the 1688 Merchant Development Center, which was led by Wang Qiang, the former General Manager of the Trade Development Center. Previously, the Trade Development Center was mainly responsible for the sales of two member products, Chengxin Communication and Strong Merchants, and the Origin Development Center was responsible for the sales of member products of the Super Factory. (Financial Network)

4. Kuaishou e-commerce updates the access rules for merchants in gold watch category: the registered capital of business license is greater than 1 million yuan

On February 2, Kuaishou E-commerce released an announcement on the update of the access rules for merchants in the gold watch category. This announcement was issued on January 30, 2023 and will take effect on February 6, 2023. According to the new regulations, merchants must meet the following requirements at the same time when operating gold watches: industry qualification requirements; business license registered capital is greater than 1 million yuan; under the same brand, photos of 10 different gold watch products and corresponding CMA and CNAS dual certification certificates are required, and the gold content of a single watch must be ≥1.5g; provide a certificate of production order for brand gold watches; and sign a compliance commitment letter. (Kuaishou E-commerce Rules Center)

Internet news

5. The total investment of Huaihua Juran Home Phase II starts is 150 million yuan

According to February 2, the groundbreaking ceremony of Huaihua Juran Home Phase II will be held on the day before. The second phase of JuRan Home Huaihua Store will be fully upgraded and joined forces with Alibaba to realize the online + offline sales model, have a full ecological industrial chain project, create an immersive shopping experience center, and provide consumers with one-stop service. It is reported that the total investment of the second phase of JuRan Home Huaihua Store is 150 million yuan, with a construction area of ​​30,000 cubic meters. The second phase will further transform and upgrade and continuously innovate the service system and new retail channels. (Huaihua International Land Port Economic and Technological Development Zone Integrated Media Center)

6. SF Express City's overall business order volume increased by 63% during the Spring Festival, and the number of fresh fruits and vegetables increased by 4 times.

According to reports on February 2, data released by SF Express City showed that the overall business order volume increased by 63% during the Spring Festival, among which the demand for New Year's Eve dinner takeaway and New Year's gifts "buy and get it immediately" increased across the board, and the order volume of fruit and vegetable fresh food sector increased by 4 times, while the order volume of sinking into third- and fourth-tier cities increased significantly. Getting home with New Year’s Eve dinner and buying New Year’s goods online has become a new trend in the New Year’s customs. At the same time, SF Express's performance in the same city has also ushered in good news for a good start. On January 30, SF Express issued an announcement, expecting that the company's profit improvement in 22 years will exceed 50%. (China Economic News Network)

7. Court secret company is sued for contract disputes

According to the news on February 2, Tianyancha App, recently, Shanghai Darwei Trading Co., Ltd., a secret affiliate of TST Court, added a new trial announcement. The related case is a dispute between Desheng Architectural Design Consulting Co., Ltd. and the company's related construction engineering design contract. Darwei Company is the defendant. The case will be held in the Qingpu District People's Court of Shanghai on February 27. Tianyan Check shows that Shanghai Dalwei Trading Co., Ltd. was established in June 2013, with Zhang Shuqin (Zhang Ting) as chairman, her husband Lin Jirong (Lin Ruiyang) as legal representative, director and general manager, and Tao Hong as director. (Tianyan Check)

Cross-border newsletter

8. TikTok Shop Malaysian commission will be adjusted to 2%

According to TikTok Shop, in order to continue to provide TikTok Shop services to sellers and buyers, starting from March 1, 2023, TikTok Shop will introduce a new commission rate of 2% for all successfully delivered orders. In addition, a 6% VAT is charged for commissions. (Cross-border Southeast Asia)

9. 2023 Wish investment channel opens to focus on five core categories

According to February 2, the 2023 Wish investment channel has been opened. According to reports, Wish will focus on entering the industrial belt and introducing high-cost-performance products in five core categories in 2023. Wish will launch the Wish category red and blue ocean analysis model in 2023, based on objective data and category conversion data of user needs, and gain insight into the Wish blue ocean subcategory. In addition, for key merchants that will be newly added to the Wish platform in 2023, Wish has comprehensively upgraded its merchant rights. Starting from the first quarter of 2023, Wish will launch a 90-day "Worry-free Start" and 180-day store consultation service. (Wish Merchant Platform)

10. Shopify updates B2B email template to add new orders, payments and other variables

According to February 2, in order to further simplify the merchant's workflow, Shopify has added a variety of notification variables to the email template, covering major shopping links such as orders and payments, so that merchants can automatically send more order information to consumers, achieving efficient self-service shopping. At present, the template update is open to merchants. Merchants who have not yet customized the email template can view and use it directly in the background. Merchants who have customized the email template can manually update the template in the background, or restore to the original default template to use it. (Shopify e-commerce independent site service number)