#Laogao E-commerce Newsletter# [February 2 E-commerce Morning News]

Morning information:

1. JD Supermarket New Year Festival Report: Jiaqing product consumption ushered in strong growth;

2. Taobao’s adjustment of margin management standards will take effect on February 8;

3. SHOPLINE launches the feed management tool "Smart Feed";

4. Most popular Chinese stocks rose by more than 13% on Wednesday;

5. The Shopify gift card will automatically expire after refunding...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD Supermarket New Year’s Goods Festival War Report: Seven major categories of goods, including good products, are sold

On February 1st, JD New Year’s Goods Festival ended, and JD Supermarket recently released a report on the New Year’s Goods Festival. The battle report shows that with the help of the low-price advantages of commodities and the non-closed service during the Spring Festival, the industry brings seven major categories of commodities, including good products, agricultural products, gift boxes, fresh food, wine, tea, casual snacks, and home cleaning, which comprehensively drives Spring Festival consumption. Park Jian, marketing director of JD Supermarket, said that during this year's New Year's Day, consumers are even more enthusiastic about high-quality industrial agricultural products. The transaction volume of Ningde yellow croaker and Gannan navel oranges also increased by 50% year-on-year respectively; the online live broadcast of JD Supermarket also led to the hot sales of Yili Jinlingguan New Year's goods festival, with the transaction volume increasing by 25% year-on-year. (China Quality News Network)

2. JD Supermarket New Year Festival Report: Home Clean Products Products Welcoming Strong Growth

On February 1st, JD.com New Year’s Festival ended, and JD Supermarket released a household cleaning consumption report for the New Year’s Festival. Data shows that during the New Year Festival of JD Supermarket, sales of common household cleaning products have been strong all the way, with transaction volumes such as gloves/shoe covers/aprons increasing by as much as 109% year-on-year, and niche trend products such as stain removal pens quietly became popular, with a year-on-year increase of 65%. Jin Jishou, head of the Jiaqing category of JD Supermarket, said that during the New Year's Festival, many cleaning brands ushered in high growth, with the transaction volume of phytogu increasing by 145% year-on-year, the transaction volume of Jiabang hand increasing by 72% year-on-year, the transaction volume of Dilu increasing by 66% year-on-year, the transaction volume of Debao increasing by 35% year-on-year, and the transaction volume of Vilux increasing by 30% year-on-year. (Quick Technology)

3. Taobao’s adjustment of margin management standards will take effect on February 8

According to February 1st, Taobao today issued a public notice on the change of the basic limit of the "Taobao Margin Management Specifications". The announcement stated that in order to further improve the business environment of Taobao, help sellers grow rapidly, reduce sellers' operating costs, and better ensure consumers' shopping experience, and build a healthy, good and safe business order, Taobao plans to adjust the "Taobao Margin Management Standards". The change of the rules will be announced on February 1, 2023 and will officially take effect on February 8, 2023. (Taobao platform rules)

Internet news

4. DJI has launched a number of cultural and creative products in the official mall for sale

On February 2, DJI launched a number of peripheral products in its official mall, including luggage, bags, functional clothing, gimbal building blocks, accessories, boutique items, etc., with prices ranging from dozens to hundreds of yuan. This is the first time that DJI has opened its peripheral product series to the public. According to official introduction, DJI's surrounding areas were independently developed and designed by internal creative teams, and previously used as employee benefits and domestic sales products. According to DJI's internal colleagues, the company opened its first offline cultural and creative physical store at the Sky City Building, its headquarters, with more than 100 product categories. (Sina Digital)

5. Most popular Chinese stocks rose on Wednesday, Baidu rose by more than 13%.

According to February 2, most popular Chinese stocks rose on Wednesday, with the Nasdaq Golden Dragon Index closing up 4.34% to 8249.62 points. Baidu rose by more than 13%, Dada Group rose by more than 11%, Dingdong Maicai rose by more than 10%, Best Group, NetEase Youdao, and more than 9%, Youxin, Kingsoft Cloud and others rose by more than 8%. (Sina Finance)

6. Tongcheng Travel: Jiangmen’s search popularity increased by nearly 130% month-on-month on the filming site of "The Crazy"

On February 2, the TV series "Storm" ushered in its finale today. Tongcheng Travel data shows that benefiting from the popularity of film and television dramas and the Spring Festival tourism boom, from January 14 to January 30, the number of consumers in the relevant scenic spots in the filming site Jiangmen increased by nearly 5 times month-on-month.

Since January, with the popularity of film and television works such as "Storm", "Go to a Place with Wind" and "Man Jianghong", Jiangmen's search popularity has increased by nearly 130% month-on-month, and Dali's search popularity has increased by more than 3 times. At present, Tongcheng Travel has launched various special marketing activities in combination with popular film and television dramas. Taking Dali as an example, tourists log in to the Tongcheng Travel Platform (APP and WeChat Mini Program) to enter the "What the Heart is Dali" activity page, and they can receive a hotel special gift package worth up to 300 yuan.

Tongcheng Travel data shows that under the dual driving of film and television dramas and cultural tours, a number of attractions related to film and television dramas, such as Shaxi Ancient Town and Fengyangyi in Dali, Yunnan, Xuding Old Street, Shuibutou, Xinshi Road, Youth Plaza in Changdi Historical and Cultural District, Guangdong, etc., have increased traffic and popularity. (China.com Travel China)

7. PayPal China wholly-owned subsidiary PayPal has been approved to increase its capital to 4.52 billion yuan

On February 1, the official website of the People's Bank of China disclosed public information on January 31, showing that it agreed to increase its registered capital to RMB 4520.3072 million. PayPal Payment is a wholly-owned subsidiary of global payment giant PayPal in China. Its original name is Guofubao Information Technology Co., Ltd., and was approved to be renamed PayPal in May last year. Public information shows that the company was established in 2011 and its legal representative is Qiu Han, with a registered capital of 2.434 billion yuan. (People's Bank of China)

Cross-border newsletter

8. Shopify gift card will automatically expire after refund

On February 1, Shopify recently released a feature update notice saying that from January this year, once the gift card of Shopify POS or online store is refunded, the Shopify system will automatically deactivate the gift card and consumers can no longer use it. It is understood that consumers can use the amount in the gift card to pay orders in online stores, and the Shopify subscription packages all offer gift card functions. When completing an order using a gift card, the consumer receives an email containing a unique gift card code that the consumer can use to redeem the gift card at checkout. (Shopify e-commerce independent website subscription account)

9. SHOPLINE launches the feed management tool "Smart Feed"

It is reported that compared with the 24-hour manual update of traditional feed tools, Smart feed and store backend products are connected, which achieves automatic and real-time updates, improving the efficiency of feed uploads and making the overall business process smoother. On Smart Feed, merchants can edit product attribute fields more flexibly and comprehensively, thereby better uploading product information to Google Merchant Center, which is more conducive to subsequent product promotion. (SHOPLINE independent site)

10. The rhythm time of Lazada Bday’s birthday promotion was announced at 8:00 p.m. on March 2, the four countries will start early

February 2nd news, the annual Lazada Bday birthday promotion is coming soon. In order to better meet the habits of local consumers in Southeast Asia, this Lazada birthday promotion will be launched in Indonesia, Malay, the Philippines and Singapore in advance until 8 pm on March 2. In Thailand and Vietnam, the promotion will start at 0:00 a.m. on March 3, but the birthday promotion LazExtra Flash will be available at 8:00 p.m. on March 2. After the promotion period, various sites in various countries will open various category days and theme days, bringing a large number of targeted customers to merchants and creating a 11-day promotion carnival. (Lazada Southeast Asian e-commerce)