#Laogao E-commerce Newsletter# [February 1 E-commerce Evening News]

Evening information:

1. Gome Huang Xiuhong: In the future, Gome will build a vertical e-commerce platform for electrical appliances;

2. Make a friend in the live broadcast room, "The New Year's Start" report: the sales of the whole venue exceeded 17.034 million yuan on the 31st;

3. It is reported that Liu Qiangdong returned to work in China immediately after the child was born;

4. Amazon India site: New sellers can receive a 50% sales commission discount for 60 days;

5. Antarctic E-commerce expects to lose 240 million to 310 million yuan in 2022...

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E-commerce newsletter

1. Gome Huang Xiuhong: In the future, Gome will build a vertical e-commerce platform for electrical appliances

On February 1, Huang Xiuhong, the sister of Huang Guangyu, executive director of Gome Retail, chairman of Gome Electrical Appliances and founder of Gome, recently reflected on past strategic strategies at an internal strategy implementation seminar. Huang Xiuhong mentioned that 2022 is a difficult year for Gome. The global economy is in a downturn, and the three-year epidemic has greatly damaged the vitality of physical retail, and various crises have almost caused Gome to fall. New features of Gome App will be launched in the first half of the year. Gome Electrical Appliances will strengthen sales assessment and live broadcast conversion this year. (First Financial Daily)

2. Make a friend and live broadcast room with "Good New Year" report: The sales of the whole venue exceeded 17.034 million yuan on the 31st

2月1日消息，交个朋友直播间发布“新年开门红”战报，交个朋友直播间1月31日全场销售额突破1703.4万元，累计观看人数210.58万＋，全场销售件数3.78万+。其中爱丽丝古法黄金素圈手镯销售额达470万+，贵州茅台酒壬寅虎年茅台53度500ml酱香型销售额达94万+，鬼塚虎经典男女百搭复古板鞋销售额达58万+，路易威登DIANE PM/法棍包/玫红/M46049销售额达31.5万+，宝格丽Save The Children系列小红人慈善款项链销售额达30万+。（交个朋友直播间）

3. The 1688 platform added the "1688 Merchant Store Product Quantity Resource Management Rules"

According to February 1st, the 1688 platform issued an announcement today to formulate the "1688 Merchant Store Product Quantity Resource Management Rules". The announcement stated that in order to ensure the efficiency of merchants' store operation, operate more continuously and healthily, and improve buyer experience, the 1688 platform has specially added the "1688 Merchant Store Product Quantity Resource Management Rules". The rules will be announced on February 1, 2023 and will officially take effect on February 8, 2023. After the rules come into effect, the 1688 platform will begin to gradually control and manage in batches. Merchants please check and standardize behavior in a timely manner. 1688 Merchant stores will no longer be available for listing when the number of products on sale reaches the upper limit. (1688 platform rules)

4. Douyin e-commerce’s settlement GMV in luxury goods industry in 2022 increased by 1376% year-on-year

According to the report on February 1st, the "Trend Radar-2022 Douyin Luxury Industry Annual Review" shows that in 2022, all data of Douyin e-commerce luxury goods industry achieved rapid growth, of which the settlement GMV increased by 1376% year-on-year, and the number of payment users increased by as much as 1401% year-on-year. In addition to actively deploying the e-commerce market, luxury brands are also constantly increasing their bets in the field of content creation, hoping to reach consumers more comprehensively. A strong content field platform represented by Douyin will be a new position for luxury brands to shape their brand image and stimulate consumption momentum. With the recovery of the luxury goods market in 2023, it is expected that the content broadcast of the Douyin luxury goods industry will also reach a new level. (Ciocity calculation)

Internet news

5. Antarctic E-commerce expects to lose 240 million to 310 million yuan in 2022

According to February 1st, Antarctic E-Commerce recently disclosed its 2022 performance forecast. Regarding the company's net profit loss, the announcement stated that the company formed goodwill of 780 million yuan due to the acquisition of its subsidiary Beijing Time Internet Technology Co., Ltd. It is estimated that there are signs of impairment of the above assets. It is expected that the amount of goodwill impairment reserves will be set aside by approximately RMB 450 million to RMB 500 million during the reporting period. After the provisions for impairment of relevant assets will result in losses in the company's performance in this period. (Antarctic E-commerce)

6. Zhi Ying, the person in charge of Douyin content products, transferred to TikTok and will be responsible for product and other businesses.

On February 1, 36Kr learned from multiple independent sources that Zhi Ying, vice president of Douyin, head of content products and Xigua Video, has transferred to TikTok. She will be responsible for TikTok's products, content ecology and other businesses, and report to TikTok's product and technology manager Zhu Wenjia. 36Kr asked Douyin for verification based on this, but the official has no reply yet. Public information shows that Zhi Ying was born in 1992 and graduated from Tianjin University. Before joining Byte, she worked at PwC and Uber. During his tenure at Uber, Zhi Ying was responsible for marketing and marketing in China and had rich experience in multinational companies. In 2016, Zhi Ying joined ByteDance and was responsible for the operation and market of Volcano Short Video. (36Kr)

7. News says that Liu Qiangdong will return to work in China immediately after the child is born.

On February 1st, some netizens revealed that they saw Liu Qiangdong at the Capital Airport. According to people close to Liu Qiangdong, Liu Qiangdong returned to work immediately after the child was born. Not long ago, Liu Qiangdong also sent a letter from all internal employees, emphasizing the need to improve the welfare benefits of grassroots employees such as couriers. At the same time, JD.com plans to invest tens of billions of yuan in the next ten years to provide employees with interest-free loans to buy houses and significantly expand the scale of the "employee children's rescue fund". (Sina Technology)

Cross-border newsletter

8. British e-commerce Fruugo announces revenue of £65 million in fiscal 2022

February 1 news, British e-commerce Fruugo recently released the company's financial year performance data as of December 31, 2022. Data shows that Fruugo's revenue reached £65 million in fiscal 2022, achieving a revenue growth of 110% compared with fiscal 2021 and an increase of more than 230% compared with fiscal 2020. Meanwhile, the total transaction volume of retailers through the Fruugo platform increased by 87% year-on-year to £255 million in fiscal 2022. The number of retailers using the group's technology platform increased by 63% year-on-year, and the number of shoppers shopping through Fruugo in the 2022 fiscal year increased by 114% year-on-year to nearly 7 million. (Yien.com)

9. TikTok Shop will start the "Go for Love" Valentine's Day theme marketing campaign

At that time, the platform will provide rich traffic and product subsidies, customized store decoration stickers on the platform, as well as logistics support policies and communication resources, to help cross-border merchants on Valentine's Day marketing. During Valentine's Day, young people will be the main force of consumption. In addition to couples giving gifts to each other, many people will also give gifts to themselves, relatives and friends and pets. At present, the Valentine's Day "Go for Love" theme event has accumulated a wealth of user topics in TikTok, among which #ValentinesDay has more than 29.7 billion exposures on TikTok. (TikTok Shop cross-border e-commerce)

10. Amazon India site: New sellers can receive 50% sales commission discount for 60 days

On February 1, Amazon India announced that new sellers entering Amazon.in between January 15 and April 14, 2022 will receive a 50% sales commission discount for 60 days. It is understood that sales commissions are fees paid by sellers to Amazon to promote sales in the online marketplace. Sellers can view commission changes in Manage Inventory → Discounts → Fee Preview. (Amazon)