When shopping on Taobao, we can find such a rule, including ourselves, which is to choose to browse the treasures on the previous pages. After a large amount of data, it is shown that the probability of browsing on the first five pages is the highest. Therefore, as a seller, we need to bring our store treasures into the first five pages, so that the micro-store can attract more customers. The weight of the store will affect the ranking of the store. Usually, Taobao systematically scores the performance of the store. The higher the total score, the higher the weight of the store, and the corresponding store ranking will also increase.
Here are a series of ranking rules:
1. The impact of conversion rate
Ranking is calculated for each purchase ratio of 100 people entering the store.
2. What is the complaint rate
To judge an indicator of a store's customer maintenance, "customer first" is not only applicable to physical stores, but also to Taobao stores, so as to appease customers as much as possible and reduce complaints.
3. Fast and slow delivery
The main thing is to look at the difference in the time of the auction. After the buyer takes a photo of this treasure, the seller must ship the goods as quickly as possible.
4. Product attribute accuracy rate
The attributes of the product must be filled in in full. On the one hand, it is convenient for consumers to understand the details of this baby. On the other hand, Taobao also needs some formal babies to promote it.
5. Time to remove
Sorting is preferred within 6-24 hours before the product is removed.
6. Malls are preferred, corporate stores, gold medal sellers, consumer protection is second, and no consumer protection is next
The mall is preferred, as the name implies, and refers to Tmall stores. Under normal circumstances, no matter what keyword we search for, the first few occupies the page are almost all the products of Tmall stores; the corporate store is the Tmall version of Taobao, which is gradually replacing the C store; the gold medal seller is the standard for Taobao to judge a good seller. If the store is in good condition, it will get the logo of a gold medal seller; Consumer Insurance only pays the store deposit, and only the store that pays the deposit will Taobao be confident to recommend the store to consumers.
7. Refund rate
Arranged by refund percentage. The refund rate is the standard for measuring the quality of a product. If you want your baby to increase sales, the refund rate should be lower than that of your peers. Otherwise, even if Taobao will give you a chance, consumers will not pay.
If you want to rank high in the store, you must increase the weight of the store. Following the rules is the easiest and most effective method.
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