2018, use the thinking of WeChat business to build Taobao

　　Alibaba and Tencent are recognized competitors, but this does not hinder small and micro entrepreneurs from doing business.

　　The melon-eating crowd loves to watch the fun, while small and micro entrepreneurs care about interests. It doesn’t matter which platform to do business on, what matters is who can make money by yourself.

　　Different platforms, same embarrassment

　　According to official statistics, there are 6 million Taobao sellers and 20 million WeChat businesses in the circle of friends. The former depends on Taobao and the latter depends on WeChat, and they all operate in a closed system. What is the difference between the two? Let’s take a look at the table first.

　　In comparison, there are several well-known differences: WeChat businesses need to stock up on goods, and without a platform as a guarantee, it is difficult to form their own brand, relying on acquaintances and development to make profits; Taobao's investment cost is high, and there will be no traffic without promotion or advertising, and the operating cost is high.

　　When I started Taobao in 2010, Taobao was still in a bonus period. Through my own learning, as long as I master the rules of Taobao and can click on Taobao store optimization, the basic store will be able to have sales. If I work hard, I will make more orders and make sales. If the products are done well, I don’t need any promotion. The sales are pretty good.

　　Now there are more than 100,000 new stores open every day, and there are more than 100,000 new stores closed every day. Everyone wants to open a Taobao store, but not everyone can stick to it.

　　If you don’t go to the express train and don’t spend money on advertising and recommend it to Taobao, customers will basically not be able to search for you. If you spend money on the express train, although the number of visits per day can increase a lot, in the end, you basically spend more money on the express train than you earn!

　　So many sellers think of doing WeChat business. Taobao has problems with Taobao, and WeChat business also has problems with WeChat business. Most WeChat business has always been engaged in sales as a "brand agent". The circle of friends has become their only direct sales channel, and the micro-businesses in the circle of friends have almost become rats crossing the streets that everyone calls for. Some even have no friends in the end.

　　Although fewer and fewer people sell facial masks, skin care products, health products, local specialties today, it does not mean that this behavior has disappeared and no longer exists.

　　Is WeChat business easier than Taobao?

　　There is no data to prove that WeChat business is easier to do than Taobao. Whether it is WeChat business or Taobao, which field or category, it is a red ocean today. The common dilemma they face is: how to attract new people.

　　The so-called business must be a business of new people. Because of "killing old customers", WeChat business in the circle of friends has become the most criticized place. Taobao's new recruitment has to cost high costs. Coupons and coupons are no longer attractive. Many users may not be able to appreciate the cashback of good reviews.

　　One relies on reputation and continuous recruitment of people to grow, and the other relies on continuous spending of money to expand. The person who has done it will distinguish between the better and the worse.

　　The difficulty in doing Taobao lies in: where does the traffic come from? How to operate a store? How to retain users? Wechat business also has its own difficulties: how to find enough people to buy in a closed circle of friends, and where do new users come from?

　　The product cycle is short and profits can only be obtained through layers of agents. It is difficult for micro-businesses to make "small and beautiful" products. If Taobao works hard carefully, it can become a personal brand, and it is possible to create a hot product.

　　Buy on Taobao, precipitate on WeChat

　　If you want to do e-commerce, you must first have a tool and a platform. Taobao is a tool and a platform that can relatively guarantee the interests of consumers. The circle of friends and the official account of Weibo are just a channel. Only tools + channels can ensure the accumulation of fans.

　　No matter how awesome your sales on Taobao, you cannot accumulate your own fans. And the first outbreak does not mean that the second outbreak is OK. Even if the means and methods are the same. The best way is to attract Taobao consumers to WeChat to accumulate. One-on-one service to make them a fan of your product.

　　Many Taobao sellers look down on micro-businesses and think that the behavior of flooding the Moments is very low all day long, and many of them are fakes, poisoning consumers. Putting aside the product problem, there are many places in WeChat businesses that are worth learning from by Taobao sellers.

　　For example: How to find new users? (You can search online for 108 ways to join WeChat business) How to do marketing? (various party shows every year) How to choose products, etc.

　　When many people complain that Taobao is difficult to make and money is difficult to make, the first thing you should examine is not the general environment, but in such an environment, what can I do and what opportunities can I seize. If you think everything is more difficult than before, you might as well try it. Using the thinking of micro-business, the result may be different.

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