#Laogao E-commerce Newsletter#[March 11 E-commerce Evening News Brief]

#Laogao E-commerce News# [E-commerce Evening News on March 11] Evening News: TikTok Queen's Day ended: The total transaction volume during the live broadcast reached 13.63 billion; Prada Group's online channel increase in 2020 by more than 200%; Fliggy: The booking volume of surrounding tours in spring in March increased by more than 400% year-on-year.

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E-commerce newsletter

1. Xianyu: 200,000 netizens released the information "The fund lost money, and it was transferred with tears" this week

      According to reports on March 11, Xianyu said that 200,000 netizens have flocked to Xianyu this week and released the item information of "the fund lost money, and XX was transferred with tears." It is reported that in Xianyu search "Fund Losses", the related products involve various categories such as 3C digital, cosmetics, clothing, etc., including Tesla, mobile phones, fur, headphones, power banks, Bluetooth speakers, juicers, etc. It is worth mentioning that Alipay Financial Think Tank recently issued a "Letter to Investors". It mentioned that in the current situation of increasing market volatility, we should trust the power of professionalism and give high-performance fund managers with rich investment experience, comprehensive capabilities and strong drawdown control capabilities a longer time to operate professionally. (E-commerce News)

2. Fliggy: The number of bookings for spring tours in March increased by more than 400% year-on-year

      According to reports on March 11, data from Fliggy showed that the number of bookings for spring in March increased by more than 400% year-on-year, and night cherry blossom viewing, tea picking travel photography and climbing wishes were favored by many users. By region, Wuhan (cherry blossom), Wuxi Yuantouzhu (cherry blossom), Wuyuan (rape blossom), Jinchuan (pear blossom), Linzhi (peach blossom), Tibet (peach blossom), etc. have become popular places to enjoy the flower. Fliggy data shows that in March, the number of air ticket bookings to popular spring outing places such as Wuhan, Wuxi, Nanchang, Dali, and Xishuangbanna increased by more than 50% month-on-month; the number of car rental bookings in March increased by more than 400% month-on-month. (E-commerce News)

3. TikTok Queen's Day ended: The total transaction volume during the live broadcast reached 13.63 billion

      According to March 11, the ten-day Douyin Queen's Day officially ended on March 8. Douyin e-commerce announced the overall event report. Data shows that the total transaction volume during the Douyin Queen's Day live broadcast reached 13.63 billion, of which the GMV on March 8 was 1.81 billion; the cumulative number of viewers was 10.9 billion; the total live broadcast time was 12.08 million hours. (E-commerce News)

4. Vatti and Kuaishou carry out in-depth strategic cooperation

      March 11th news, yesterday, Vatti and Kuaishou held a 2021 strategic cooperation press conference in Beijing, announcing that they will carry out in-depth strategic cooperation in content creativity, marketing interaction and brand upgrades. It is reported that Kuaishou, as a national short video live broadcast platform, has more than 300 million daily active users and has a large number of young fans. Vatti will join hands with Kuaishou’s experts in multiple fields to promote brand marketing through short video planting, live broadcast experience and other methods. In addition, the live viewing of the "White Valentine's Day" event held by Kuaishou E-commerce recently reached 170 million. (E-commerce News)

5. Suning.com and OnePlus reach strategic cooperation in 2021

      According to reports on March 11, Suning.com and OnePlus reached a strategic cooperation in 2021. According to the cooperation agreement, Suning.com will provide OnePlus with full-scene retail service support, and will build more than 400 experience zones in 2021, helping OnePlus brand to become the number one in sales in the high-end phone market in Suning.com's channel within three years. A relevant person in charge of Suning.com said that the sales volume of OnePlus mobile phones on Suning.com's dual-line is expected to increase by more than 7 times in 2021. It is reported that the upcoming OnePlus 9 mobile phone will be launched simultaneously on Suning.com’s online platform and 440 Suning.com stores in 60 core cities across the country. At present, Suning’s two-line line has opened new product reservations simultaneously. (E-commerce News)

Internet news

6. Kuaishou and Secoo cooperate with luxury goods live broadcast base to start operations

      On March 11, the luxury live broadcast base jointly operated by Kuaishou and Secou. In the future, Kuaishou will work with Secou to cultivate and support mid-level anchors, build a cyclical cooperation matrix, jointly explore the base anchor operation mechanism, and realize the base broadcast assembly line. It is understood that the cooperation base is equipped with a 7,000-square-meter broadcast exhibition area, which can be broadcasted by 300 experts at the same time. In June last year, Kuaishou and Secoo jointly launched a special luxury goods live broadcast, including dozens of luxury brands, including Hermes, LV, Armani, Gucci and hundreds of big-name products, and launched the Kuaishou live broadcast room. Data shows that after more than 5 hours of live broadcast, the final live broadcast transaction reached 105 million yuan. (Yibang Power News)

7. Adidas's 2025 development strategy: e-commerce business is expected to double to 8 billion to 9 billion euros

      March 11th news, yesterday, Adidas announced its new corporate strategy - "Own the Game" through an online investor and media conference. The strategic focus is on three major areas of enhancing brand credibility, creating a unique consumer experience and continuing to expand sustainable development practice. It is reported that through the implementation of the new strategy, Adidas expects direct business to account for about half of the company's net sales by 2025, and promotes the company's target sales growth of more than 80%, and the company's e-commerce business is expected to double to reach 8 billion to 9 billion euros. (E-commerce News)

8. Prada Group's online channel growth exceeded 200% in 2020

      3月11日消息，意大利奢侈品集团Prada发布的2020年财报显示，截至2020年12月31日，Prada全年净营收为24.23亿欧元，同比下滑24%；净亏损5400万欧元；在线销售大幅增长超过200％。据了解，2020年下半年，Prada集团业绩显著恢复，实现净利润1.26亿欧元。其中，亚太地区下半年收入增幅19%，这主要受中国大陆收入增长52%的推动。（电商报）

Cross-border newsletter

9. Report: The size of the Russian e-commerce market will reach 7.5 trillion rubles in 2025

      On March 11, according to Yien.com, a research report recently released by data analysis agency E-Promo pointed out that by 2025, the size of the Russian e-commerce market will reach 7.5 trillion rubles (about 662.1 billion yuan). The compound annual average growth rate is expected to be 22.8% from 2021 to 2025. According to TASS at the end of last year, Sokolov, chairman of the Russian E-commerce Enterprise Association, said that Russia's e-commerce trade volume is expected to reach 3.2-3.5 trillion rubles (about 282.49 billion yuan to 308.98 billion yuan), a year-on-year increase of 50%, accounting for 11% of Russia's retail trade. (E-commerce News)

10. eBay: The VAT regulations for importing goods into the EU and some goods in the EU will be changed

      According to March 10, the eBay platform released an explanation on the changes to the EU VAT regulations in 2021 (hereinafter referred to as the Announcement).

      The announcement stated that eBay informed sellers in 2020 that starting from July 1, 2021, the VAT regulations on goods imported into the EU and some goods in the EU will be changed.

      The announcement shows that regarding the changes in the EU's cross-border e-commerce VAT regulations, starting from July 1, 2021, the EU will change the following VAT collection: goods imported to the EU; non-EU sellers sell within the EU. (E-commerce News)