#Laogao E-commerce Newsletter#[March 11 E-commerce Morning News]. Morning news : Douyin e-commerce launched a special event "Good products from the source, spring fruits are justified"; AliExpress Russia purchased 30% of Kazan Express shares; Suning reached a cooperation with Italian wall-mounted boiler brand Liya Road; Qunar: As of March 9, the number of hotel reservations during the Qingming Festival increased by 4.5 times year-on-year.

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E-commerce newsletter
Since March, the Taobao platform's examination and training consumption increased by 110% year-on-year
According to reports on March 11, data shows that since March, the consumption of examination and training on Taobao platform has increased by 110% year-on-year. In the past year, the number of consumers buying online courses on Taobao has increased by 300%. Among them, China Accounting Online Course revealed that the company currently enrolls nearly one million students on Tmall and Taobao every year, and there is still a lot of room for improvement. It is understood that the number of applicants for the junior accounting examination last year reached 4.71 million. (E-commerce News)
2. Taobao Live in 2020: Zhejiang, Guangdong and Shanghai rank among the top three in the top 100 live e-commerce
March 11th news, recently, the China Market Society, Alibaba Research Institute and Taobao Live ON MAP jointly released the "Research Report on the Regional Development Index of Live E-commerce". The report shows that the top 100 live broadcast areas are distributed in 16 provinces, and Zhejiang, Guangdong and Shanghai rank among the top 100 live broadcast e-commerce regions in the country. Zhejiang occupies 21, Guangdong 18, Shanghai 13, and Beijing 12 ranked second, third and fourth. There are 6 each in Jiangsu and Sichuan, 5 each in Shandong and Liaoning, 3 each in Fujian and Hebei, 2 each in Jiangxi and Yunnan, and 1 each in Henan, Chongqing, Hubei and Heilongjiang. (Yibang Power)
3. Xianyu: The average time for Xianyu to transfer gifts on March 8 is 2 hours earlier
According to reports on March 10, Xianyu Leng Knowledge shows that the time for gifts on Xianyu to be sold on March 8 this year was shorter than last year. It is reported that among Xianyu products with the keyword "March 8th Festival, gifts" as the keyword, most of them are benefits for female employees issued by the company or gifts given by their partners. Brand new, just received, and unopened, has become the most frequently seen adjective. Someone came to the office at 9 a.m. to receive gifts, and hung Xianyu at 9 a.m. Among these products that are hung with Xianyu, the most common ones are beauty, skin care products, and flowers. (E-commerce News)
4. Douyin e-commerce launches a special event of "Good Products from the Source·Just-just-Fresh Fruits in Spring"
On March 10, Douyin E-commerce launched a special event "Good Products from the Source·Jing Rifresh Fruits" yesterday. The platform will join hands with representative local agricultural production areas to promote more than 200 live streaming of spring fresh fruits. It is reported that the special session will last until March 18. Sichuan harrowing tangerines, Guangxi wogans, Yunnan mountain blueberries, Hubei red oranges and other fruits will be featured in major live broadcast rooms in Douyin e-commerce during the event. (E-commerce News)
Cross-border newsletter
5. eBay: The VAT regulations for importing some goods into the EU and the EU will be changed
On March 11, the eBay platform released an explanation on changes to the EU's value-added tax regulations in 2021 (hereinafter referred to as the announcement). The announcement shows that regarding the changes in the EU's cross-border e-commerce VAT regulations, starting from July 1, 2021, the EU will change the following VAT collection: goods imported to the EU; non-EU sellers sell within the EU. In this regard, eBay's policies on EU cross-border e-commerce value-added tax regulations will also be updated accordingly. eBay will collect and pay EU VAT based on the seller's location, the value of the goods and the location of the goods. (Yibang Power)
6. AliExpress Russia purchases 30% of Kazan Express shares
According to reports on March 11, AliExpress Russia purchased a 30% stake in Kazan Express. Currently, the AliExpress Russia News Office has confirmed this investment fact, but has not disclosed its size. Linar Husnulin, general manager and co-partner of Kazan Express, pointed out that the investment is worth billions of rubles. According to Kazan Express, as of early March, the platform had registered nearly 5,000 suppliers, with monthly orders of about 1 million packages. In 2020, its market transaction volume reached 1.3 billion rubles (US$17.5 million), and it should increase 7 times by the end of 2021. (Yibang Power)
7. "Japanese Xianyu" Mercari enters China
Mercari, Japan's largest second-hand trading platform, recently announced that it will cooperate with Alibaba to launch cross-border sales. Soon after, Mercari will log in to Taobao and Xianyu. After consumers place an order, the e-commerce service platform BEENOS will be responsible for purchasing on behalf of others, and then ship the goods to China. Mercari is a pioneer in second-hand Internet transactions in Asia. It was founded in 2013 and earlier than Xianyu, a subsidiary of Alibaba. (Europe)
8. Zoom founder Yuan Zheng transferred shares worth more than US$6 billion
Video conferencing software giant Zoom disclosed in a recent filing with regulators that Yuan Zheng, the company's founder and CEO, transferred approximately 18 million shares last week, worth more than $6 billion, or about 40% of his stake in the company. The share transfer was carried out in two batches, with each batch of about 9 million shares, which was deemed a gift. A Zoom spokesman said the transfers were related to Yuan Zheng's estate planning. "This money is distributed according to the terms of Yuan Zheng and his wife's trust fund." (Cross-border knowledge)
Internet news
9. Suning reaches cooperation with Italian wall-mounted boiler brand Liya Road
On March 10, recently, the strategic cooperation conference of Suning and Italy's century-old wall-mounted boiler brand Liya Road was held at Suning's headquarters. The two parties took the opportunity of Liya Road and Inter Milan to sign the contract to release the first Inter Milan customized product to officially start strategic cooperation in the Chinese heating market. Xu Zhong, vice president of Suning Home Appliances Group, said that for the expansion of the Chinese market of Liya Road wall-mounted boilers, Suning will provide tailor-made empowerment and support from "standard auxiliary material packages", "national service network", "precise customer acquisition group", and "retail cloud increase", accelerate the integration and penetration of Liya Road in the Chinese market and help domestic consumers achieve "heating freedom". (E-commerce News)
10. Qunar: As of March 9, the number of hotel reservations during the Qingming Festival increased by 4.5 times year-on-year
According to reports on March 10, data from Qunar shows that the tourism industry continues to recover. As of March 9, the number of hotel bookings during the Qingming Festival increased by 4.5 times year-on-year. Chengdu, Shanghai and Sanya are the three most popular cities in hotels. In the first week of March, the number of passengers traveling by plane increased by 100% compared with the first week of February; the average air ticket price also increased slightly. Since March, the average domestic air ticket payment price has been 637 yuan, an increase of about 10% compared with the same period in February. At present, air ticket hotel reservations for the Qingming Festival holiday have been launched. Judging from the booking situation on Qunar platform, Chengdu-Linzhi and Linzhi-Chengdu have become the two most popular routes for the Qingming Festival holiday. (E-commerce News)
