What should I do if the Tmall Investment Promotion brand evaluation fails?

　　Many sellers reported that the Tmall investment brand evaluation failed, but the reason could not be found. The following summarizes the reasons and solutions for the Tmall investment brand evaluation failed.

　　1. From what aspects should I review the brand evaluation I submitted?

　　Brand evaluation We will evaluate the company's strength and brand strength respectively. The evaluation content includes, but is not limited to the following information: It can be roughly divided into four aspects: 1. Brand positioning: style, audience group, unit price 2. Brand business strength: brand establishment time, offline business situation (store, transaction volume in the past year, foreign trade export volume, etc.), Taobao or other platform business situation 3. Brand characteristics: original designer brand, special services 4. Corporate strength: factory, enterprise award winning, operation plan and other special information. It is recommended that you display the graphic and text description of the company and brand strength as much as possible when applying.

　　2. The evaluation of the Tmall brand has not been approved. Is there a limit on the number of times that the repeated submissions are submitted?

　　If you submit your brand evaluation again to Tmall application and use the same brand, and the company that enters Tmall is also the same company, then when you fail to pass our brand evaluation the second time, we will limit you to three months based on the first submission time, because it takes a certain amount of time to accumulate your experience and capabilities in brand management, store operations, etc., and enhance your brand influence. Therefore, it is recommended that you apply after three months based on the first submission time.

　　Warm reminder: If the brand and company have only one same, there is no limit.

　　3. What is the pass rate for the Tmall review?

　　If your brand is in the brand pool and your corporate qualifications and brand qualifications meet the investment standards for the category of products to be operated, you can successfully settle in. If your qualifications do not meet, you cannot settle in;

　　If your brand is not in the brand pool, a brand evaluation process will be added during the review process. This process will be reviewed in combination with your company, brand comprehensive strength and Tmall needs. After the evaluation is passed, it will be checked to see whether your qualifications meet the investment standards. If you meet the requirements, you can successfully enter.

　　So there is no saying that success rate is.

　　4. How long does it take to review a brand evaluation?

　　It takes 7 days for brand evaluation and preliminary review. Please be patient during this period.

　　5. What does the unit price of goods mean in brand evaluation data?

　　The unit price of goods means the average price of the goods you purchase; if the goods are produced and sold by themselves, then it is the average price of the goods, and you can fill in it according to the actual situation.

　　6. How to apply for entry to the Tmall Pharmacy flagship store?

　　When entering the flagship store of the pharmacy, you will choose [flagship store], fill in the brand [Tongrentang, registration number: 4737756], and choose [Health Food/Diet Nutritional Supplementary Food] in the category. When uploading the qualifications, it is stated that you need to open a flagship store of the pharmacy and provide the qualifications required by the pharmacy store. Tmall will verify and review according to the qualifications you actually pass on.

　　7. The brand that has been submitted multiple times does not meet the Tmall requirements for multiple times. It is recommended to try again after 90 days. What should I do?

　　If your brand evaluation results are: your influence does not meet Tmall positioning, it means that you have not passed the brand evaluation. The criteria for Tmall brand evaluation are based on a comprehensive dimension, but are mainly determined based on consumer needs and the structure of various categories in the Tmall market. You have not passed the assessment this time. It is recommended that you try to operate Taobao first, accumulate your own experience and capabilities in brand management, store operation, etc., and enhance your brand influence.

　　Warm reminder: You can submit another brand again after the evaluation results fail, or replace the company and submit the same brand again.

　　8. How to join the Tmall Hot Recruitment Brand Pool?

　　Tmall has established a investment brand pool from the perspective of consumer needs and market needs. The purpose is to find merchants with good products and good brands, and jointly provide consumers with high-quality products and services. Tmall will regularly update the hot recruitment brand pool, so if your brand is not in the Tmall hot recruitment brand pool, you will not be able to actively apply to join the investment brand pool.

　　Warm reminder: If you are a merchant who has not settled in Tmall and the brand is not in the brand pool, you can recommend your brand to Tmall by submitting an application for entry, and complete the application for entry through the evaluation of brand strength. Passing the brand evaluation does not mean that you can join the brand pool. Tmall Investment Promotion’s brands will be updated at the appropriate time according to consumer needs and the structure of various categories in the Tmall market, and the updated content will be announced on the Tmall Investment Promotion Channel. You can follow Tmall Investment Channel at any time.

　　9. Do Tmall stores need to pay taxes? How to pay taxes?

　　Opening a Tmall store is a commercial business activity and requires tax payments to the state department in accordance with the law. Alipay, a Tmall merchant’s business, needs to be bound to a public bank account. The specific taxes are collected by the tax bureau through the financial situation of the public bank account. For details, you can consult the local tax bureau.

　　10. How can I get Tmall to invite you to join?

　　The merchants invited by Tmall are all selected by Tmall staff based on the development of various industries. We will actively contact us based on the current market development and Tmall's needs, so we cannot apply for an invitation to settle in independently. It is recommended that you choose the type of store you can actively apply for to submit your entry application, or you can increase your brand's popularity and influence through offline operations or Taobao, so that you will have a greater chance of being invited.

　　11. Is the 3C certification certificate submitted to the brand company or from the manufacturer?

　　There is no mandatory requirement for submitting the 3C certificate to the brand company or manufacturer Tmall. As long as the product you are operating has a certificate that has passed the 3C certification.

　　12. How to fill in the brand and store operation plan?

　　The brand and store operation plan is to better inform Tmall of the operational strength of your brand and store, so please fill it in carefully. It is recommended that the content includes but is not limited to the following: brand introduction (such as brand creation time, brand story, etc.), company introduction (company profile of operating Tmall stores, such as the company's scale, establishment time, company's business, direction, etc.), annual goals, team profile (number of personnel in the Tmall store team, division of work, etc.), core product and advantages introduction, brand promotion plan (can include offline physical stores' brand operation plan), service system, etc.

　　Warm reminder: The file size is less than 3M, up to 5 uploads, and the format requires PPT.PPTX.

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