How does e-commerce operate fans?

　　Fans are not clear data on computers.

　　As the saying goes, a good horse is paired with a good saddle, and a turtle looks at mung beans. Products and fans should also look at each other's appearance. Therefore, you should be cautious when looking for fans. Finding fans is never the focus, and establishing a valuable link with fans is the goal. What kind of fans are good fans?

　　1. The rich are not important, it is important to be willing to spend money

　　Don’t like the poor and love the rich, don’t be as big as a needle, just focus on the rich. Being rich is their business, and being willing to spend money is the bottom line. It’s okay to make the cake bigger and attract a few more local tycoons, but more importantly, eat the cake in your mouth so that fans will be willing to pay for it openly.

　　What companies need to consider is not only the consumption capacity of fans, but also the consumption willingness of fans.

　　2. The number of people is not important, but order is important (number trap)

　　Now we are talking about the social economy, but the cohesion of the community will decrease rapidly with the increase of the number of community members. It is not easy to maintain a community of 500 people. For merchants who are eager to cash out, it is too fantasy to pay for fake communities that are often 10,000 or 100,000 yuan.

　　For most companies, it is great to have so-called fans with hundreds of thousands or millions, but it is even more valuable to be able to manage fans steadily.

　　3. Origin is not important, values ​​are the same

　　Most companies always like to find fans based on standardized attributes such as occupation, age, education, and income. But the fact is: Everything is virtual, and only revolutionary comrades with consistent values ​​can come together, let alone a virtual world like the Internet that is powerless and free from zero costs.

　　Just as Internet celebrities never manage specific products but the minds of fans, companies cannot be limited to standardized distinctions such as career, age, education, and income. Only by deeply rooting in the hearts of fans and establishing emotional links with fans can they create a competitive brand image.

　　4. This is a common cause

　　We need to find fans like this:

　　Sense of participation: Fans are willing to participate in the entire product ecosystem and put forward various suggestions for improvement on the product, such as the rice fans of Xiaomi mobile phones.

　　With a sense of honor, fans are honored to spread this product, like the box office miracle of "Wolf Warrior 2".

　　No matter how the market environment changes, products and fans are always the most important wealth of the company.

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