E-commerce is still very popular now, and many novices have opened Taobao stores. The first step in building a new store is to obtain traffic. If the new store does not have traffic, there will be no sales. So how to quickly obtain traffic and increase store sales? Let’s talk about it together!
First, about Taobao’s selection: Based on the feedback from the data, which type of products sell well, and at the same time, we are choosing based on new popular elements in the market. Because of the feedback from data accumulation, we can estimate the purchase of this baby without paying too much money to verify the real sales situation.
Second, basic optimization: If you want to quickly increase the weight of your baby, you must optimize the title main picture and the details page. If these three aspects are not optimized well, even if the ranking is accidentally hit, the conversion rate will not be high, and the ranking will also fall very quickly because the crowd portrait is wrong. Generally, I will look for these data dimension optimization platforms, including Shangbao, Damo Express, and out-of-print concepts. The reason is very simple, because they specialize in this, know how to do it correctly and how to do it effectively.
Third, promotion number: Choose 1 to 3 models, one for the main promotion model, and the other for the auxiliary model. This effect is that when we promote products, there will inevitably be some gray operations. If there is any problem with the main promotion model, the auxiliary model can also be responsible for traffic, so you still have enough time to increase the ranking of the main promotion model. In fact, this is also the trend of Taobao platform, because Taobao pays more attention to your store's comprehensive operation capabilities. Only when you have good abilities can you get more traffic.
Fourth, promote Taobao order replenishment plan: focus on improving the data of the baby cycle. It is recommended to refer to the specific time. Two days of removal will be one cycle, and one cycle will be steadily improved compared to one cycle. For example: after launching a new baby, buy 300 high-quality order replenishment data in the first two weeks, brush 3-6 orders a day, and the conversion will be lower than the level of peers. It will be slowly maintained for two weeks to one month. You can also start to increase the number of visitors to 500 in the third and fourth week, and increase 6-10 orders a day, one cycle and one cycle to one cycle, and show Taobao that your store has the operational ability, so that your store can quickly accumulate weight and improve its ranking! Note that when brushing high-quality order supplement data, you must choose the right platform. Don’t use software to brush order supplement data. Many software use fake IP to brush. It is recommended that you go to his and her Shangbao, out-of-print concepts, and Fast Data for doing it, because the order supplement data must be true to strengthen the order supplement effect.
Fifth, paid traffic: After the basic sales volume is available, you can drive the express train to further expand exposure and visitors. Remember, if the sales foundation is not done well, don’t burn the car, because the quality score is too low, the click fee is high, and there is no sales foundation support, it will be difficult to convert even if you give you traffic!
Sixth, repurchase rate: secondary conversion rate. You have to pay attention to this point. Is a baby good? You can see from the secondary conversion rate, but in fact, the higher the risk, the higher the risk, so the proportion of the secondary conversion rate must be controlled, because the comprehensive ability of the store’s seller, the secondary conversion rate also accounts for some latitude.
Seventh, optimization of logistics and evaluation: delivery and evaluation: optimization of logistics and evaluation, this is the final environment for the entire order. In order to prevent accidents, we choose to send real express delivery and find a courier company to negotiate. The price is not expensive. What is important is that the entire order process will be very real. After the shipment, remind the buyer to pay attention to receiving the goods. The logistics has been put into place or has reached the goal. You can remind the buyer to confirm the receipt and leave the review. If you receive a good review, be sure to thank the buyer, as this helps the buyer to make a second purchase.
Finally, data maintenance: do a good job in comprehensive indicators of the store, improve dynamic reviews, after-sales indicators, etc., because if you don't do these details well, it means that your store's comprehensive capabilities are insufficient. In this way, you still want Taobao to give you traffic for a long time, which is a fantasy.