Following Li Ziqi, another internet celebrity is competing for account IP!

Not long ago, Li Ziqi and her old boss Weinian reached a settlement, and "Li Ziqi" finally returned to Li Ziqi.

As a leading rural expert, Li Ziqi has also put in more than 500 days of hard work to compete for her IP, giving many experts on the same track a lesson.

But this does not mean that Internet celebrities who have separated from MCN institutions can go further.

I wonder if you still remember Huiran, the internet celebrity who was called "Desert Butcher" by netizens?

She has not signed a contract with an MCN organization and is now facing a competition for account IP.

And the contender is her husband...

1. Who is the ownership of the 8 million fan accounts?

In August last year, Huiran's account "Grey Wolf's Sheep" had not reached 500,000 fans.

When a challenge video of "8 Minutes of a Sheep" was released, its account fans exceeded 8 million in just one month.

However, the good times did not last long, and the traffic had not yet been monetized, so the control of the account was no longer in Huiran's hands.

On December 30, 2022, Huiran posted on the small account "Huiran" that her husband is idle and sometimes he will do something to himself. The other party's family will sarcastically mock him and even urge him to make money by broadcasting live.

At the same time, Huiran also said that during this period, someone helped him a lot. She found that she was mentally cheating and wanted to divorce and take care of her children. But later, "Gray Wolf's Sheep" was registered with her husband's mobile phone, so the ownership of the account was taken back.

As an internet celebrity, he has natural public opinion influence. Before her husband responded, many netizens already stood in line.

On January 3, 2023, her husband Wang Zhiao released a statement using the account "Gray Wolf's Sheep", responding to Huiran's mentioned domestic violence, cheating, account, etc., and said that he had called the police.

2. Let the bullets fly for a while

Both sides have their own opinions. When there is no more authoritative conclusion, let’s just press and not express it.

For account ownership, this kind of conflict is no longer a rare issue.

Whether it is the dispute between Li Ziqi and Wei Nian, or the dispute between Langweixian and You Xu. As it turns out, fans always buy the right people and the ones they pay attention to at the beginning.

However, the fans of "Grey Wolf's Sheep" without Huiran are like a plate of sand blown away by the wind, and the account value will gradually depreciate with the passage of time.

Unless "Grey Wolf's Sheep" can have more tricks and make gimmicks in live broadcasts, short videos, etc., it will be difficult to reshape past success.

In the final analysis, "Grey Wolf's Sheep" was successful too suddenly. There was no professional operation team. Although it could gain freedom to a certain extent, it also meant that there was no guarantee.

It can be seen that in the future, experts merchants or MCN institutions will pay more attention to the ownership of their accounts.