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How to write the Taobao Baby Details Page for Taobao Operations? How to retain buyers?

2018-07-06

  For small and medium-sized Taobao sellers, they often worry about Taobao store traffic issues, or have traffic but no conversion rate. In fact, it has something to do with your baby itself. For example, the baby's details page must be done well. How to write Taobao product details page planning?

  For Taobao and Tmall or other e-commerce online stores, an ideal and beautiful detail page is crucial! Your store homepage can be average, but your details page cannot be careless, because most buyers directly enter your baby details page after searching. If your Taobao baby details picture cannot impress buyers, then even if someone enters your baby details page, it cannot prompt them to consume.

  The purpose of writing a good product description is to help users make purchase decisions. I think in addition to basic product details, photos, etc., there are five more steps:

  1. Zero-risk commitment.

  For example, "guaranteed 100% authentic, one for fake products, ten compensation for fake products", "100% authentic products, support counter inspection", "100% authentic products, support national anti-counterfeiting telephone verification query", "Consumer warrant merchants, invalid refunds", etc.!

How to write Taobao product details page planning

  Once you look at these, you will enhance users' confidence in purchasing.

  2. Product certificate or authoritative witness or physical store photos. Continue to enhance the credibility.

  3. Customer witness.

  Many people like to follow the trend when buying things, and dare to buy them when they see others buying them.

  For example, evaluation screenshots, sales record screenshots, chat record screenshots.

  4. Emphasize preferential timeliness or bait temptation.

  For example, "Limited discount of 100 pieces" "As of xx restored the original price xx " "Purchase now and get gifts xx " "Purchase now and free shipping"

  5. Once again, zero risk commitment.

  Regarding zero-risk commitments, most of the promised returns are not so harsh, and very few return returns are made.

  The description of the baby is very important. The transaction rate is mainly based on the description of the baby. However, for novices, it is not easy to write a good description of a baby that promotes conversion rate because they have no experience, so you can refer to the above points to plan the details page.

  The detailed details page will solve many questions for customers. If there are no questions, customers will also choose to buy our products, which will bring about an increase in sales.


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