Why is the traffic conversion on Taobao homepage low?

　　Now Taobao traffic is the main source. Many members have reported to Laogao Crown Club that the traffic conversion of their own stores’ homepages is low. So, why is the traffic conversion of Taobao homepages low? Below, the editor of Laogao Crown Club will briefly introduce it to you.

　　Let me show you a formula: sales = traffic * purchase conversion rate.

　　So in this formula, we can see that traffic and conversion rate are factors that affect sales.

　　Therefore, the traffic conversion of mobile Taobao homepage is low. We can change the order to think about whether there is a problem with your mobile Taobao homepage traffic, and whether the quality of your mobile Taobao homepage traffic is high and accurate enough. In addition to the insufficient traffic on your Taobao homepage, we also need to think about whether it is the store decoration, baby details page and price.

　　When a buyer enters the store, the first thing he sees is the decoration of the store, the overall reasonable layout of the store, the product layout structure, and the scientific matching of the store colors will affect the customer's visual effect. When the first feeling is not good, he will leave after a glance, and the page you browse will not be very deep. The conversion rate of Taobao on mobile phones is low, and the jump rate will naturally increase.

　　If the customer may be interested in the baby in the store, but when he sees that the price of the baby title is a bit high or the promotional price is not eye-catching, this will also affect the buyer's judgment and his purchase intention will naturally decrease.

　　The above is what the editor of Laogao Crown Club explains to you why the traffic conversion on Taobao homepage is low? I hope it will be helpful to all sellers. 》》》How to improve traffic conversion on Taobao homepage

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