#Laogao E-commerce Newsletter# [E-commerce Evening News on December 21]

Evening information:

1. The huge number of local pushes on Douyin will be launched soon;

2. The Douyin e-commerce "Mountain Goods Headlines" project launched the "Mountain Goods New Year's Festival" event;

3. JD.com’s Beijing regional distribution capacity has basically returned to normal levels;

4. Baidu: The overall order volume of direct-operated e-commerce has increased by 37 times in the past year;

5. The cross-border express business volume in Shenzhen in the first 10 months of this year accounted for more than 40% of the country's total...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. A huge number of local pushes on Douyin will be launched soon

On December 21, after the launch of the App and PC side, the huge amount of local push on Douyin side will be launched soon. The huge amount of local push on Douyin side will be directly embedded in the Douyin page, with four entrances: Douyin search, short video sharing page, live sharing page and personal center page. Users can directly promote stores and group buying products on Douyin based on content materials, increase store customer flow and increase group buying products sales. It is understood that the huge amount of local promotion on Douyin has four major advantages. (E-commerce News)

2. Douyin e-commerce’s “Mountain Goods Headlines” project launches the “Mountain Goods New Year’s Festival” event

On December 21, the Douyin e-commerce "Mountain Goods Headlines" agricultural assistance project recently launched the "Mountain Goods New Year Festival" special event, which will focus on promoting 100 agricultural specialty New Year products through shelf areas, traceability live broadcasts, short video hometown New Year's Day challenge. During the event, "Mountain Goods Go to Headlines" will invest millions of goods subsidies and platform resources, focusing on creating ten regional specialty agricultural products such as Dandong strawberries, Wuming Wogan, Inner Mongolia Beef and Mutton, Shaanxi Fuping Persimmon Cake, so that local flavors can be found on the New Year's goods market. The "Mountain New Year's Festival" event will last for 19 days and end on January 7, 2023. (E-commerce News)

3. JD.com Beijing regional distribution capacity has basically returned to normal level

According to the news on December 21, the Beijing Regional Head of JD.com said that through delivery capacity recruitment and dispatching, targeted support for store picking personnel, starting this week, the number of business stores and delivery capacity guarantee on the platform have basically returned to the previous normal level. Judging from the platform data, the number of online orders is still growing. Taking December 20 as an example, the order volume in Beijing of JD.com and JD.com hourly purchases increased by 56% month-on-month compared with the same period last week. Among them, the number of orders for frozen and refrigerated, fruits, seasonings, individual cleaning and household cleaning has increased particularly significantly, with a month-on-month increase of more than 60%. (JD.com)

4. From January to November this year, the online retail sales of agricultural products in Banan District, Chongqing reached 569 million yuan.

On December 21, Chongqing Banan District recently announced the online retail sales data of agricultural products in the district from January to November this year, with retail sales reaching 569 million yuan, a year-on-year increase of 10.03%. Agricultural products such as farm eggs, pheasants, ecological rice, and local honey can be purchased on various e-commerce platforms in Banan District. According to the relevant person in charge of the district’s Agriculture and Rural Committee, this year, Banan District has comprehensively improved the rural e-commerce logistics system, strived for 3.71 million yuan in funds from the superior project, and built three refrigerated and fresh-keeping facilities projects in agricultural products production areas, one agricultural product supply chain production areas circulation facilities projects, one live e-commerce system projects, and three urban and rural efficient intelligent distribution projects. (Released by Banan)

Internet news

5. Hema: Sales of seafood-filled dumplings increased by 115% year-on-year this year

The sales of dumplings accounted for only 27%, far lower than the 73% of dumplings. Judging from the sales of winter solstice dumplings and dumplings in different cities, consumers in Guangzhou and Shenzhen still prefer dumplings, and the sales of dumplings in these two cities account for 63% and 54% respectively. Among the other 26 cities with Hema stores, the sales of dumplings account for more than 50%. Among them, the sales of winter solstice dumplings in Zhengzhou and Nanchang accounted for the highest proportion, reaching 93%; followed by Beijing at 92%. In addition, there are obvious differences in the preferences of dumplings in the north and south. So far this year, sales of seafood-filled dumplings have increased by 115% year-on-year, among which the largest cities have increased by Beijing, Qingdao, Nanchang, Jinan and Hefei. (Hema Intelligence Agency)

6. Meituan’s “New Coronavirus Consulting Zone” can be used to designate experts for consultation

According to December 21, in order to meet the rapidly growing online consultation needs of users across the country in recent times, Meituan Buy Medicine has launched a "New Coronavirus Consultation Zone" after it was the first to open the "Adult Fever Consultation" and "Children's Fever Consultation" a few days ago, and has launched a "New Coronavirus Consultation Zone" to help users cope with related health problems. According to Meituan’s drug buying data, in the past week, the number of consultations for online consultations for COVID-19 has increased by 559% month-on-month, and the number of consultations for symptoms of sore throat has increased by as high as 927%. (E-commerce News)

7. Baidu: The overall order volume of direct-operated e-commerce has increased by 37 times in the past year

According to news on December 21, at the Baidu Marketing Summit on December 21, Baidu stated that Baidu has formed a high-quality e-commerce soil. In terms of user scale, more than 100 million people are planted in Baidu every day, and hundreds of millions of people come to Baidu to search for products. In the past year, the overall order volume of Baidu's direct e-commerce has increased by 37 times and the GMV has increased by 18 times. (Securities Times)

Cross-border newsletter

8. Ningbo Customs comprehensively promotes cross-border e-commerce import return center warehouse model

Recently, cross-border e-commerce companies in Ningbo Free Trade Zone have successively received cross-border e-commerce packages from consumers who have "returned goods on 7 days without reason" after the big promotion. The cross-border e-commerce retail import return center warehouse model refers to the fact that under the cross-border e-commerce retail import model, the return center warehouse company can receive and sort consumers' returned goods in a special storage warehouse in the customs special supervision area. For goods that meet the return supervision requirements, they shall declare returns to the customs according to the current regulations, and they may be re-listed for sale after the declaration is completed. (E-commerce News)

9. Shenzhen’s cross-border express business volume accounted for more than 40% of the country’s total in the first 10 months of this year

According to December 21, in the first 10 months of this year, Shenzhen’s express delivery industry completed a total of 4.74 billion pieces of business, and achieved business revenue of 48.67 billion yuan, which is equivalent to about 15.6 million packages being sent from Shenzhen every day. At present, Shenzhen’s express delivery business volume and business revenue rank third in the country, and the industry’s development level ranks among the top in the country. It is worth noting that benefiting from the active local cross-border e-commerce, Shenzhen’s cross-border express business accounts for a high proportion, and the total business volume has increased year by year. From January to October, Shenzhen's cross-border express delivery business volume reached 650 million pieces, an increase of 0.1% year-on-year. Cross-border express business has accounted for 13.8% of the city's total express business, an increase of 0.3 percentage points compared with the same period last year. (Released in Shenzhen)

10. eBay becomes the official e-commerce partner of Inter Milan Football Club

On December 21, eBay has become the official e-commerce partner of Inter Milan Football Club. According to the agreement signed at the beginning of this season, eBay's brand logo will appear on the cuffs of the Nerazzurri's jerseys. (Inter Milan Football Club)