E-commerce operation: JD.com

　　E-commerce operation : JD.com? How to do JD.com’s operations? I believe many people just say that opening a store on JD.com. In fact, opening a store is just the first step. What is important is the operation after the store is opened. Operation is like a rudder. Without a navigator, you will not be in the right direction. It is conceivable that the importance of e-commerce operations to stores. So what do we need to do to operate JD.com?

　　JD.com’s operating framework: products, traffic, conversion

　　1. Product analysis. Confirm the hot products and profits.

　　1. Analyze the main keyword ranking, number of positive reviews, product prices of similar products of JD.com, and mainly analyze the products on JD.com's homepage.

　　2. Determine the main business category of the product. Correct classification.

　　3. Determine the main first-level keywords and long-tail keywords of the product. The more accurate JD title, the better. The higher the weight of the top keywords in the title.

　　4. The main picture is based on the rules. Add transparent main image PNG format.

　　5. The production of the details page is aesthetically designed by browsing on your mobile phone. Mobile sales account for more than 85%.

　　2. Source of traffic

　　1. Free traffic: JD.com search.

　　Mainly by optimizing keywords to obtain rankings to obtain free traffic from JD.com.

　　2. Paid traffic: JD Express, Haitou, Brand Juxiao, Jingpaike, Live Broadcast, etc.

　　3. Conversion

　　1. Factors affecting conversion and other factors: promotions, details pages, positive reviews, Q&A, related sales, JD.com good stores, and Jingcang.

　　A: Set a subtitle with promotional content.

　　B: Use promotional tools to make promotional labels such as coupons, gifts, full discounts, direct discounts, etc.

　　C: High-quality detailed pages must make people want to buy.

　　D: The positive reviews are reflected in content that cannot be described in the details page.

　　E: Q&A interaction, answer questions in a targeted manner, and enhance purchasing confidence.

　　F: Related sales, increase customer unit price, increase view count and customer stay time.

　　G: Improve DSR score and play the JD Good Store logo.

　　F: JD.com will enter the warehouse and get JD.com to deliver the logo.

　　4. Operation

　　1. The new product has a bonus weight of 30 days after it is launched. One order must be made up on the first day of listing. The weekly category is based on the goal of 100 positive reviews.

　　2. Accumulate positive reviews through instant sales.

　　5. Qualification tools

　　1. Industry market analysis

　　2. Analysis of keyword entry into the store

　　3. Basic store data analysis: Pv, UV, conversion, residence time, purchase addition, conversion.

　　The purpose of various data analyses is to optimize and adjust store operations in a targeted manner. Play to your strengths and avoid your weaknesses.

　　6. Definition of DMP crowd orientation

　　1. Core population. In the past 6 months, I have purchased the third-level category + brand product group to which the SKU product you entered belongs.

　　2. Intentional crowd. Viewed the third-level category + brand product group of the SKu you entered in the past 30 days

　　3. Competitive people. The third-level category + brand products entered by the merchant were not purchased. The third-level category + brand products entered by the competitor SKU was purchased.

　　4. Potential population

　　The above 6 points roughly summarize some methods of operating e-commerce in JD.com. Only by constantly summarizing and learning can we do a good job in e-commerce and truly achieve results in our stores. Recommended reading: JD store opening process and fees in 2018 - dry goods come to you