#Laogao E-commerce Newsletter# [November 28 E-commerce Morning News]

Morning News: Black Friday online sales in the United States reached US$9.1 billion; Pinduoduo Temu removed a number of low-scoring and unsold products; E-commerce industry content ecological health index (ECHI): Douyin e-commerce, Kuaishou, and Taobao lead; Douyin responded to the live broadcast of the World Cup: work is not rigorous enough; Douyin's potential small and medium-sized merchants' double 11 payment GMV increased by 14.24%...

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E-commerce newsletter

1. TikTok responded to the World Cup live broadcast and there was a noise: the work was not rigorous enough

On November 28, Douyin recently stated on its official Weibo that recently some viewers reported the live broadcast of the Douyin World Cup. During the midfield transition between Germany and Japan on November 23, and during the midfield transition between Wales and Iran on November 25, a short noise appeared in the studio during the live broadcast, affecting the user's viewing experience. "During the live broadcast, there were many staff on site and the work was not rigorous enough, which caused noise to affect the user's viewing experience. We are deeply sorry." (36Kr)

2. E-commerce industry content ecological health index (ECHI): Douyin e-commerce, Kuaishou and Taobao lead

On November 27, the "E-commerce Industry Content Ecological Health Index Report Seminar" hosted by the School of Journalism and Communication of Beijing Normal University was held online recently. Yang Ya, associate professor at the School of Journalism and Communication, Beijing Normal University, said that the e-commerce industry tends to create a rich content ecosystem, so building an e-commerce industry content ecological health index has a mirror effect on building a good content ecosystem for the e-commerce industry. (China News Service)

3. Zhang Kuo, President of Alibaba International Station: The website’s active access traffic increased by more than 20% in October

On November 27, at the third Digital Zhejiang Business Cross-border Trade Festival, Alibaba International Station President Zhang Kuo said that the international station has been exploring the digitalization of the entire foreign trade link in the past five years and becoming a "digital outlet" at the doorstep of merchants. From a vertical perspective, compared with domestic trade, the digitalization of foreign trade is also in its early stages. In the past 20 years, the digital platform represented by Alibaba International Station actually solves the digitalization before the transaction process. Zhang Kuo pointed out that judging from the data of Alibaba International Station, from July to October this year, through the structural adjustment of traffic and country, the platform's high-quality business opportunities rose rapidly. (Hangzhou Daily)

4. TikTok's potential small and medium-sized merchants' double 11 payment GMV increased by 14.24%

On November 27, Douyin e-commerce announced the battle report of small and medium-sized businesses with the potential of Double 11. During Double 11, the GMV of potential small and medium-sized merchants increased by 14.24%, and sales on Double 11 hit a single-day high during the event, while new customers in the mall increased by 308% compared with 921. In the content scenario, live broadcasts, short videos and expert content grew simultaneously. During Double 11, the cumulative live broadcast time was 6.23 million hours, the number of short videos on shopping carts was 1.12 billion, the number of experts brought goods exceeded 10 million, and the transaction volume of good goods exceeded 178 live broadcast rooms. (Douyin e-commerce marketing observation)

5. Kuaishou Live crackdown on eye-catching hype behaviors for permanent ban on live broadcast accounts

On November 26, Kuaishou Live recently issued a special governance announcement on eye-catching hype. The announcement stated that the platform has always cracked down on the content of ugliness and eye-catching live broadcasts, guided anchors to actively and positively broadcast live broadcasts, and encouraged the creation of high-quality content. Anchors who violate community regulations will be given a warning or a limited time ban will be given. Anchor platforms that do not change their skills will be imposed more penalties. If the circumstances are serious, live broadcast accounts will be permanently banned. (Kuaishou Blackboard Newspaper)

Internet news

6. China Consumers Association released a public opinion analysis report on consumer rights protection in Double 11, Fengchao Express Cabinet, Bosideng, Dangdang.com, Shiseido, etc. were named

During the monitoring period of a total of 25 days, a total of 48930,596 consumer rights protection information were collected, of which 5483,663 were complaints, accounting for 11.21% of the total consumer rights protection information, a decrease of 4.69% from "618". Monitoring found that consumers' high-frequency complaints mainly focus on five aspects: express delivery service issues, promotional price disputes, product quality shortcomings, live sales chaos, and group buying safety concerns. (China Consumer News)

Cross-border information

7. Black Friday online sales reached US$9.1 billion

On November 27, a report released by Adobe Analytics, a data and analysis unit, showed that US shoppers spent a record $9.12 billion on Black Friday this year. Adobe Analytics has received 85% of the shopping data among the top 100 Internet retailers in the United States. The company had previously expected sales to rise moderately by 1% on Black Friday. Adobe also expects that "Cyber ​​Shopping Monday" will once again become the largest online shopping day of the holiday season, driving US$11.2 billion in consumption. (Phoenix Technology)

8. Pinduoduo Temu removes a number of low-scoring and unsold products

According to news on November 27, among some Temu sellers, many people recently reported that they have received official reminders from Pinduoduo. The content mainly emphasizes that sellers should pay attention to sales and rating issues. Once they fail or are not compliant, they may be directly removed from the shelves. When Temu was first launched, Temu had made clear regulations on various quality problems that may arise in inferior products such as no tags, inconsistent sizes, and damaged appearances. It also required sellers who entered the platform to be fined five times the price once quality problems arise. (Must read across borders)

9. The largest Outlet Group in the United States starts live broadcast on Tmall International

The SPO of the New York Woodbury store in Outlets started live broadcasts on the first day of Black Friday. Dong Zhenzhen, general manager of Tmall International, and David Mistretta, general manager of Woodbury Common Premium Outlets in New York, live broadcasts with domestic Chinese consumers. In order to allow consumers to enjoy local Black Friday discounts simultaneously, Tmall International not only online the discount coupons issued offline by the US Outlet, but also set up a new duty-free warehouse in the Portland duty-free state in the United States. Through the shipment, Chinese consumers do not need to pay the state consumption tax in the United States. (China.com Technology)

10. Cross-border payment platform Wise cooperates with Hong Kong virtual bank ZA Bank to launch international remittance services

On November 27, Hong Kong virtual banks ZA Bank and Wise recently reached a cooperation to provide international remittance services for Hong Kong people, becoming the first bank in Hong Kong to provide international remittance services for zero exchange rate price increase or hidden fees, and Wise Platform's first new type of bank to cooperate in East Asia. The service targets include foreigners living in Hong Kong, overseas investment needs, overseas studies, and immigration. Wise uses the market exchange rate mid-price, without any price increase fees, and the remitter only needs to pay a basic transaction fee consisting of Wise handling fees and convenience fees. Generally, traditional cross-border remittances take about 2 to 3 days, and now more than half of the remittances can be delivered within 20 seconds. (Mobile Payment Network)