Morning information:
1. The 2023 Kuaishou E-commerce New Year Festival launches new ways of playing "you will lose money if you buy it";
2. Baozun E-commerce awarded 3.9663 million restricted share units to 35 recipients;
3. Bilibili responded to a new round of layoffs: some business adjustments, no large-scale layoffs;
4. According to reports, Amazon will lay off 20,000 employees, including delivery employees, technicians and executives;
5. Douyin Life Service and SF Express have reached a "group buying and delivery" cooperation...
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E-commerce newsletter
1. China Consumers Association released the "Double 11" monitoring results: a total of 1.3638 million negative information on express service issues were collected
On December 6, the China Consumers Association released this year's "Double 11" consumer rights protection public opinion analysis report. Starting from October 20 this year to the end of November 13, the China Consumers Association used the Internet public opinion monitoring system to conduct online big data public opinion analysis on the relevant consumer rights protection situation during this period. During the monitoring period, the China Consumers Association collected 1.3638 million negative information about "express service issues", accounting for 24.87% of the total amount of complaint information. The focus of the complaints is mainly to "one fast and one slow" for express delivery this year: on the one hand, "I woke up and the express delivery has arrived home after paying the final payment", on the other hand, some consumers complained that "I was told to wait for 30 days when I bought my mobile phone online." (Rule of Law Daily)
2. Baozun E-commerce awarded 3.9663 million restricted share unit rewards to 35 recipients
On December 5, Baozun E-commerce Co., Ltd. issued an announcement stating that the company awarded 3.9663 million restricted share unit rewards to 35 recipients on December 2, 2022 according to the company's 2022 equity incentive plan. The grantor does not need to pay any purchase price for the shares that may be issued by the restricted share unit. For shares sold on the Stock Exchange on 2 December 2022 (i.e. on the trading day of the Stock Exchange on the date of grant), it is HK$11.2 per share. As of the date of this announcement, 13.522124 million shares will still be used for future grants under the 2022 plan under the terms of the 2022 plan. According to the official website information, Baozun was founded in Shanghai, China in 2007, focusing on providing one-stop commercial solutions with brand e-commerce as the core, covering five major contents including store operations, digital marketing, IT solutions, warehousing and distribution, and customer service. Baozun’s business covers the construction of online shopping platforms such as domestic brand official malls, Tmall, JD.com, and WeChat mini-programs, social mobile malls such as Douyin e-commerce, O2O smart stores, etc., to overseas online shopping platforms such as LAZADA, SHOPEE, HKTVMALL, and Yahoo Super Mall. (Baozun E-commerce official)
3. Douyin Life Service and SF Express reach a "group buying and delivery" cooperation
According to December 5, SF Express announced today that the platform and Douyin Life Service have officially reached a "group purchase and delivery" cooperation, gradually achieving the "on average of 1 hour for group purchase packages in the whole city." It is worth mentioning that Douyin Life Service also announced today that it has joined hands with high-quality ecological partners to launch "group purchase and delivery" and other methods for merchants to help merchants provide food delivery services for users. At present, "group buying and delivery" is in the exploration stage, and it is temporarily open to merchants in pilot cities. (SF Express same city)
4. The 2023 Kuaishou E-commerce New Year Festival launches new ways of playing "buy expensive and you will lose money"
On December 5, Kuaishou E-commerce held the 2023 New Year’s Goods Festival Merchant Conference. At the meeting, Kuaishou E-commerce announced that it will provide 6.6 billion traffic and 1 billion red envelopes during the New Year’s Goods Festival to help merchants grow their business during the New Year’s Goods Festival. The 2023 Kuaishou New Year’s Goods Festival is from December 24, 2022 to January 2, 2023. Merchants can register to participate in the New Year’s Goods Festival from December 5 to December 30, 2022. During this New Year’s Goods Festival, Kuaishou E-commerce has launched four core gameplay methods, including the New Year’s Goods Festival fan-friendly event, the New Year’s Goods Festival’s Top 100 anchors’ ceremony, the authentic New Year’s Goods Category Day, and the commercialization joint construction dividend policy. Merchants at different levels have the opportunity to obtain traffic and red envelope support. During this New Year’s goods festival, Kuaishou E-commerce has also launched new special gameplay such as “you will lose money if you buy expensive” and “sweet fans’ New Year’s goods gift package”. (Central and South Information)
5. Dada Express and Douyin Life Service jointly build an efficient delivery network in the same city
On December 5, Dada Express and Douyin Life Service jointly announced that it had officially reached a cooperation.
As the first batch of instant capacity service providers to cooperate with Douyin Life Service, Dada Express provides high-quality, cost-effective same-city delivery solutions for catering merchants on the Douyin Life Service platform, and works with Douyin Life Service to create an efficient and convenient "group purchase and delivery" link, jointly build a diversified transportation capacity integration and efficient and flexible delivery network covering the whole city, meeting the diversified and omni-channel delivery needs of merchants, and bringing users an instant consumption experience that is easy to see, buy and get.
Consumers place orders at catering merchants on the Douyin life service platform, and Dada Express Knight picks up goods from stores near consumers and delivers them to their homes, allowing consumers to receive products even during the live broadcast, greatly improving the user experience, helping small and medium-sized merchants and offline stores to achieve real growth, and bringing users an instant and smooth consumption experience.
At present, the "group buying and distribution" business of Douyin Life Service has been piloted in some cities, and will be gradually promoted to more cities after continuously optimizing the product experience. (China Radio and Television)
Internet news
6. Bilibili responds to a new round of layoffs: some business adjustments, no large-scale layoffs
On December 6, according to a reporter from The Paper recently learned from insiders of B station that a new round of layoffs within B station has been launched, mainly involving live broadcasts, comics, main websites and other businesses. Several B station employees confirmed the news. In response, on December 5, a relevant person in charge of B station responded that some businesses have been adjusted recently, so there are no large-scale layoffs with personnel adjustments. (Pengpai News)
7. Meituan applies for multiple "Autumn Pants Milk Tea" trademarks
According to news on December 6, Tianyan Check information shows that recently, Beijing Sankuai Technology Co., Ltd. applied for registration of 4 "Autumn Pants Milk Tea" trademarks, with international classifications including convenience foods, beer and beverages, advertising and sales, etc., and the current status is all under application.
According to Tianyan Check information, Beijing Sankuai Technology Co., Ltd. was established in April 2007 with a registered capital of RMB 5480 million. The legal representative is Zhong Yongjian. The company's business scope includes technology transfer, technical services, technical consultation; sales of daily necessities; online ticket sales agents, train ticket sales agents; hotel reservation services; food operations; pharmaceutical retail, etc. (Tianyan Check)
8. Naixue’s Tea acquires 43.64% of LeleCh’s shares and will continue to operate independently
On December 5, Naixue's Tea Holdings Co., Ltd. issued an announcement stating that it has signed an investment agreement with Lele Tea's main company Shanghai Chatian Catering Management Co., Ltd., with a total investment amount of 525 million yuan. After the investment matters are completed, Naixue's Tea will hold 43.64% of the equity interest of the target company, that is, Naixue will become the largest shareholder of Lele Tea. This investment will also help further optimize the industry's competitive environment and reduce the costs of Naixue's Tea's future store expansion and operation. (Naxue’s Tea Official)
Cross-border information
9. Amazon will lay off 20,000 employees, including delivery staff, technicians and executives
There are anonymous reports that Amazon employees' levels range from level 1 to level 7, and employees at all levels may be affected. In recent days, Amazon has asked managers to find out employee performance issues. If the final layoffs are 20,000, it will account for about 6% of the company's total employees. The layoffs will be the largest in Amazon's history, mainly affecting the company's equipment, retail and human resources divisions, people familiar with the matter said. Amazon later confirmed the news of layoffs, saying the company was laying off employees to control costs. (Blue Whale Finance)
10. AliExpress’s “Inactive Products” Management Rules will be announced to take effect on December 12
On December 6, AliExpress platform released the management rules for "inactive products". The announcement stated that in order to further strengthen the quality and efficiency control of AliExpress platform and improve consumer shopping experience, the "inactive product management" rule on AliExpress platform is now formulated. This rule takes effect on December 12, 2022 and is valid for a long time.
Inactive products are products that have been created for more than 90 days (including 90 days) and have not been sold within 180 days. For inactive products, the platform will take measures to block traffic, remove and delete the product. At the same time, for merchants with a high proportion of inactive products (such as higher than the industry average), and new products (referring to products that have been released for no more than 90 days) have poor sales (such as lower than the industry average), the platform will control the store traffic. (Sohu.com)
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