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#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on October 25]

2022-10-25

Evening information: Tmall Double 11 is on sale for 4 hours, and the pre-sale of new anchors soared by 684%; Douyin e-commerce launched "regional warehouse division" and "ultimate fulfillment" measures to strengthen Double 11 logistics guarantee; JD.com: The transaction volume of more than 25,000 stores in the first half of the year increased by more than 100% year-on-year; Tmall Health Double 11 pre-sale four-hour report card announced on the first day of the four-hour pre-sale: it can reach the top; PingPong launched Amazon Belgium station collection service...




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1. Tmall Double 11 is on sale for 4 hours, and the pre-sale of new anchors soared by 684%


The head of Taobao Live said that since this year, Taobao Live has built a live broadcast venue with content as the core, and the audience, fans and transaction volume of mid-level anchors have generally increased rapidly, and more and more new anchors have continued to join. Four hours after the opening of Tmall Double 11 pre-sale on the evening of October 24, Taobao Live's mid-level anchors and new anchors achieved explosive growth, and the pre-sale guidance amount increased by 365% and 684% year-on-year, becoming the main force of the live broadcast room of tens of millions. (E-commerce News)


2. Douyin e-commerce launches "regional warehouse division" and "extreme performance" measures to strengthen Double 11 logistics guarantee


According to October 25, from October 31 to November 11, Douyin e-commerce will launch the "Douyin Double 11 Good Products Festival". In order to ensure the safety and smooth logistics during the event, the platform integrates supply chain resources in many places and launches a number of logistics policies to help merchants solve practical difficulties. In response to emergencies such as the epidemic, the platform has formulated a detailed response plan and reserved sufficient logistics resources in many places. In emergency situations, it can quickly cut and change warehouses to ensure that the goods purchased by users are safely delivered to their homes. (E-commerce News)


3. JD.com releases the "Top 100 Industrial Belt Support Plan" to recruit new merchants from 267 industrial belts across the country


According to October 25, the launch conference of the 2022 JD.com 11.11 Global Love Season and the JD.com 11.11 Happy Conference were officially held. According to reports, JD.com launched the "Top 100 Industrial Belt Support Plan" to cover 267 industrial belts across the country, involving about 40 first-level categories, and is the largest and most comprehensive industrial belt investment support plan in history. At the same time, JD.com has relaxed the entry threshold, lowered the tariff standards for industrial belt merchants, established more store opening models, and provided full-chain services to industrial belt merchants covering the development of industrial belt merchants such as entry, incubation, and supply chain. (E-commerce News)


4. Tmall Double 11 online "My parents can buy with confidence" list


According to October 25, Tmall Double 11 officially started pre-sale at 8 pm on October 24. Tmall Health will conduct multiple rounds of product selection based on the health needs of middle-aged and elderly people, and will launch the "My parents and parents buy with confidence" list. On this Tmall Double 11, the health list of "My parents can buy with confidence" includes: smart blood sugar meters, hearing aids, vitamins, protein powder and other medical devices purchased frequently by elderly users, as well as traditional tonics such as donkey-hide gelatin films, sesame pills, and health tea. During last year's Double 11, Tmall's healthy elderly consumers showed a double growth trend; at the same time, the number of young people buying health products for their parents also increased by nearly 30%. (E-commerce News)


5. JD.com: The transaction volume of more than 25,000 stores increased by more than 100% year-on-year in the first half of the year


According to October 25, at the "2022 JD 11.11 Launch and Trend Release Conference" held on October 24, the "JD 11.11 Consumption Trend Report" showed to all brands and merchants: On JD 11.11, the value of consumption is no longer a simple transaction itself, and consumption is creating time value, green value, cultural value, emotional value, exploration value, etc. JD data shows that in the first half of this year, the average transaction volume of each store operated on JD exceeded 2.2 times that of the same period in 2019, and the transaction volume of more than 25,000 stores increased by more than 100% year-on-year. More than 21% of stores with transaction volumes of more than 1 million yuan doubled year-on-year. (E-commerce News)


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6. JD Logistics announced its Double 11 operation measures exceeding 200 cities to reach the fastest minute


According to October 25, JD Logistics recently released its Double 11 operation measures. By continuously expanding the pre-sale pre-sale scale, JD Logistics is in front of warehouses at all levels closest to consumers, and will be delivered immediately after the consumer pays the final payment. It is expected that consumers in more than 200 cities across the country will have the opportunity to experience the fastest minute-level delivery experience as long as they purchase pre-sale products on the JD platform. At the same time, JD Logistics provides merchants with one-piece solutions such as temporary storage, appointment, transfer, and multi-warehouse distribution through four major services: all-weather guarantee, emergency plan guarantee, multi-platform warehouse service guarantee, and full-chain experience guarantee to ensure smooth delivery of warehouses. (E-commerce News)


7. Tmall Health Double 11 pre-sale four-hour transcript announced on the first day of the first day: Refundable


On October 25, Tmall Double 11 pre-sale officially started on the 24th. According to the first four-hour report card of Tmall Health Double 11 pre-sale, the top 10 merchants of Tmall Health Double 11 are: Kefumei, Ruici Physical Examination, Rainbow Doctor, Xiaoxiandun, Anshiyou, Aikang Guobin, Yanzhiwu, Olive Branch Health, Swisse, and Yijie. (Yibang Power)


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8. PingPong launches Amazon Belgium payment service


October 25th news, the Amazon Belgian site has been officially launched recently, and sellers around the world can now start sales on Amazon.com.be. In order to help sellers better dig into the Belgian market, PingPong simultaneously launched the collection function of Amazon Belgian site to provide sellers with more convenient and safe cross-border collection services. At present, PingPong payment service has covered Amazon's sites such as the United States, Canada, Mexico, the United Kingdom, Italy, Germany, Spain, France, the Netherlands, Poland, Sweden, Belgium, the United Arab Emirates, Saudi Arabia, Japan, Singapore, India, Australia, Brazil, Turkey, etc. (E-commerce News)


9. JD International and FOBGOODS reached cooperation on logistics, supply chain and other aspects


According to October 25, JD International and FOBGOODS recently announced a cooperation. The cooperation content is mainly carried out in three aspects: B2B finance, logistics and supply chain, helping more foreign trade merchants to enter the road of manufacturing in China. This cooperation with JD International will gradually launch order financing, shipping logistics, customs declaration documents and other services, and there are also preferential welfare support to help merchants quickly acquire orders. (E-commerce News)


10. Save up to 50% registration fee when using Amazon Vine before October 31


On October 25, Amazon US website issued an announcement stating that sellers can enjoy discounts on the AmazonVine plan at a discount of $100 per ASIN registration before October 31, 2022. According to reports, AmazonVine can help sellers get the first review of a product from the reviewer community. Reviews can give buyers an in-depth understanding of the quality and reliability of the product and help them make informed purchasing decisions. Sellers joining Amazon Vine helps increase sales of new or unsold products by 19%. If the seller's product does not receive any reviews, or if its first Vine review is sent more than 90 days after the product is registered and launched, the seller will not be charged a registration fee. (E-commerce News)



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