Morning information:
1. Tmall United Merchants initiated Tmall spam advertising plan;
2. Kuaishou adjusts the commission limit for Kuaishou’s ordinary plan;
3. Apple's market value fell below 2 trillion;
4. Lazada launches multi-store management function to improve seller message reply rate;
5. Heytea released its 10th anniversary report: the number of members reaches 63 million, and new stores are opened in 37 cities...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. JD Supermarket: The annual search popularity of high-calcium milk has increased by more than 150%
According to January 3, JD Supermarket recently released its annual report on high-calcium milk. The report shows that there are more than 350 high-calcium milk on sale in the national standard, while there are more than 150 high-calcium milk that meets JD's high standards, and only 40% of them are shortlisted for JD's high standards. In order to facilitate consumers to purchase suitable high-calcium milk, JD Supermarket has launched the top 10 high-standard high-calcium milk list in comprehensive sales, sales volume, growth rate and positive review data. Among them, Mengniu brand has the largest number of selected items, occupying 4 seats. It is understood that during the 618th period in 2022, JD Supermarket launched corporate recommendation standards including 10 types of milk including low-fat (skimmed), high-calcium, and organic. (financial)
2. Tmall United Merchants launch Tmall spam advertising plan
During the New Year's Eve of 2022-2023, Tmall joined hands with Double 11 merchants holding the ESG concept to launch a Tmall spam advertising plan that advocates environmental protection concepts. At the beginning of 2023, Tmall joined hands with merchants with the same environmental protection ideals, advocated the concept of sustainable consumption through the Tmall spam advertising plan, and used diversified, interesting and interactive environmental protection activities to stimulate the public's attention to environmental protection issues and demonstrate the social responsibility and responsibility of leading companies. (Sohu.com)
3. Douyin e-commerce "Mountain Goods on the Headlines" landed in Inner Mongolia
On January 3, Douyin’s “Mountain Goods Headlines” project was recently launched in Inner Mongolia. Douyin e-commerce has invested millions of platform resources to provide agricultural product subsidies, traffic support, after-sales guarantee and other services, and launched the “Flavor Inner Mongolia” zone to help Inner Mongolia’s special agricultural products sell to the north and south. At that time, Douyin e-commerce "Mountain New Year's Day", more agricultural products from Inner Mongolia have also become the main recommendations of the platform during the New Year's Day. A 1kg gold grass beard sheep original cut tomahawk lamb chop, 21,000 pieces have been sold; a 10kg lamb chop lamb chop lamb scorpion combination has been sold in total. (Hebei Internet TV Station)
4. Kuaishou adjusts the commission limit for fast distribution ordinary plan
The notice stated that in order to ensure the rationality of daily commissions for fast distribution business, Kuaishou will control the upper limit of commission rates for promoters of some distribution plans after discussion. The upper limit for promoter commission rate for ordinary distribution plans is adjusted to 50%. In ordinary plans, ordinary products can set a commission rate limit of 50%. If the merchant does not adjust the commission rate before January 16, the system will adjust the commission rate of products with the ordinary distribution plan and the promoter's commission rate is 50%, which will take effect at 0 o'clock the next day; similarly, the cross-border commodity rules are consistent with ordinary products. This rule adjustment will be fully launched on January 11, 2023. (Kuaishou e-commerce circle)
5. Taobao Rabbitt sales rose 160% on the first day of the New Year, and many brands in Sichuan and Chongqing were sold out of stock
According to January 3, data showed that the sales of "Rabbit Head" on Taobao on the first day of the New Year soared by 160% year-on-year, among which spicy flavors are the most popular.
Many brands in Sichuan and Chongqing have also sold out of stock. The Sichuan brand "Xiao Sanpo", famous for its spicy braised pork, has the main product in the store, which is cold-eating rabbits, and can sell 200,000 rabbit heads a year.
Previous surveys have shown that Guangdong, Jiangsu and Zhejiang have become the top three provinces that love to buy rabbit heads and rabbit meat except Sichuan. (Poster News)
Internet news
6. Lei Jun’s full staff letter: officially promoted Lu Weibing to Group President Wang Xiaoyan, Qu Heng and Ma Ji to Vice President
On January 3, Xiaomi Lei Jun issued a letter of all employees today, officially announcing the promotion of Lu Weibing to the group president, and Wang Xiaoyan, Qu Heng and Ma Ji to the group vice president. Lei Jun said that he and the members of the group's partner committee agreed that promoting Weibing to the group's president is a key measure to further promote corporate governance and development. I am full of confidence that Weibing leads the group's related businesses to achieve key strategic breakthroughs and wins long-term and healthy growth. Lei Jun also stated in an open letter that 2023 is a year for Xiaomi to start a new development cycle, and it is also the time when a series of profound changes enter the deep waters. (IT Home)
7. Heytea releases its 10th anniversary report: the number of members reaches 63 million, and new stores are opened in 37 cities
On January 3, Heytea released its 10th anniversary report. As of the end of 2022, the mainstream price range of Heytea's regular store menu menus is 15-19 yuan, accounting for 80%. Thanks to the more popular prices, Heytea's product advantages and brand potential, the average sales and monthly total sales of Heytea's daily stores have increased by 20% year-on-year since June 2022 respectively. In addition, Heytea continues to optimize its store layout, not only exploring more store models, but also entering more cities to better serve the public users. (FOODAILY)
8. Apple's market value fell below 2 trillion
According to reports on January 4, as of the close of US stocks on January 3, Apple's stock price fell 3.74% to US$125.07, with a total market value of US$1.99 trillion; Microsoft's stock price fell 0.1% to US$239.58, with a total market value of US$1.79 trillion. It is worth noting that this is also the first time Apple has fallen below $2 trillion since March 2021, facing the risk of being surpassed by Microsoft. Just a year ago, on January 3, 2022 local time, Apple became the first company in the history of the US stock market to reach the $3 trillion mark. At present, the company's total market value has fallen back by US$1 trillion from its highest point, falling to its lowest point since June 2021. (Snowball)
Cross-border information
9. Lazada launches multi-store management function to improve seller message reply rate
According to Lazada, the platform has launched a multi-store management function on Vietnam sites, aiming to synchronize multi-store messages, increase seller message response rates, and further increase order conversion. Among them, the steps to set up cross-border sellers are: enter the ASC Vietnam site - My Account - Settings CHAT - Multi-store Management - Create a store group; the steps to set up local sellers are: enter the seller center backend - My Account-Chat Settings - Multiple Store Management. It is worth noting that this feature of local stores is still in the internal beta stage and has not been opened to all sellers yet. (Cross-border Southeast Asia)
10. Amazon Fashion and Snap cooperate to launch virtual trial-on shopping service
On January 3, Snap and Amazon Fashion collaborated to bring a new virtual try-on experience to Snapchat users. Mobile shopping is a fast-growing channel, with Amazon fashion customers buying more than 1 billion fashion items on mobile devices. With a new shopping experience, 363 million Snapchat users will first be able to use Amazon’s specific glasses brands, including Maui Jim, Persol, Oakley and Costa Del mar. Glasses are the first virtual try-on shopping category to be partnered with by Amazon and Snap, and the two companies plan to expand into other verticals in the future. (Newsroom)
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