How to create hot products after Double 12?

　　If you are asked now, how should you drive a direct train? What would you say?

　　If you were asked to say now, how to create a hot product? How would you express it?

　　We took the second question to test it at a 500-person large-scale e-commerce meeting.

　　The December regular meeting of Laogao E-commerce Club

　　The first person said: The most important thing about hitting the hot products is not the final drainage and explosion, but various preparations in the early stage, from product selection to test models and pictures, and then making good reviews and stockings, etc. 80% of the work is in this area.

　　The second person said: The previous person said it very comprehensively, and I agree with it. To add, it is also very important to grasp the timing. Once we choose a certain product to be a popular store product, we cannot be mindful of doing it while watching, and always worry about not being able to prepare stocks or push them. Be fast, ruthless and accurate!

　　The third person didn't say it directly, and gave a long brand self-report, sharing his bitter history in the small category - digital tablet: from the only store in the category to the competitors who settled in for one month, then learned from the pain and made adjustments to the store for one year, truly understanding the buyer, and finally re-listing in top1 to create a number of popular products.

　　If it were you, what would you say?

　　The conclusion of the 500 people on site was: if you fight for hot products, different products and categories, the process and focus of creation will be different. If you have to summarize a golden rule that can be used in all categories and all operations, it is probably not much different from what the first person said.

　　But if you were asked to spend money to study a class, would you want to listen to the first place?

　　Although you know that 80% is important, maybe you only want to know the next 20%, such as how to do Taoke, how to start a live broadcast, how to invest in a diamond exhibition, and how to drive a direct train?

　　We know the value of slowness, but we want to see the effect of fastness!

　　Is there any fast effect?

　　have!

　　For example, last week, our Yazun live lecture told you about the skills of Taobao purchase registration. If some students use the method taught by the teacher, they will successfully register.

　　Taobao Shopping and Juhuasuan are both super traffic portals provided by Alibaba to sellers. However, not to mention popular products, many merchants cannot even enter! You may not understand why the waiter rejects you, you may not know which behaviors and indicators of your behavior are being assessed, you may not even be able to grasp the direction of your efforts

　　These are the techniques that can quickly take effect after learning!

　　besides

　　Nowadays, many e-commerce people still like to review, especially some classic cases, such as Three Squirrels, Zhang Dajia's, Kabe, Linshi Wood Industry, etc. Their successes have been broken down into wealth codes, and have been read through and turned over, but how many companies have truly copied them?

　　It’s not worth copying it all, it’s smart to pick out what you can use from it!

　　In this regard, the best thing we do is our platform. From thousands of people to crowd portraits, every successfully completed order is a data to be learned, and various information is cut out from the completed orders, such as horizontal age, gender, region, occupation, such as vertical historical shopping lists, shopping habits, and each data is digging and combining 360 deep and arranged. The magical replicable successes are tricked!

　　Then you can use these things to make targeted baby designs, poster designs, and promotional planning. This is how you get twice the result with half the effort.

　　With more small data sets, it becomes big data, and when used, it becomes wealth.

　　I'll introduce you to another data usage, you can use it immediately

　　Now that the Double 11 and Double 12 in 2017 have passed, have you ever seen the list of successful products, and have you ever learned about your baby's market pricing and sales? Have consumers' consumption capacity and consumption habits changed?

　　You must know that when Jack Ma was promoting the establishment of a national brand everywhere, the corresponding Alibaba traffic formula was increasingly inclined to products with high customer unit price. How much is the price of high customer unit price? How to attract traffic at the beginning?

　　Have you ever thought about whether you can start preparing for the hit Double 11 next year now? Early birds are eaten by insects, let alone Double 11's battle line is longer than year?

　　Have you summed up the promotion costs of your treasures and express trains? I have been doing e-commerce for so long and have taught more than 20 classes in online classes. Can you summarize your own practical information?

　　In the last live class of the last week of 2017, we are also thinking about these questions. Can we give you some suggestions for the coming year in the live broadcast and give you the real useful information from the data in 2017. Fortunately, Mr. Junying reached a consensus with us.

　　The teacher started preparing for this class in mid-November and did not really meet the students until 19:00 pm on December 28th. During the live class, the teacher will start from four aspects:

　　Course outline:

　　1. Product selection pricing and competition analysis

　　2. Formulate a new product explosion operation plan

　　3. The direct train promotion cooperation plan is explosive

　　4. Take stock of your own strength and stabilize the rhythm of the blow

　　Course benefits:

　　1.4 dimensions let you know which category can make money

　　2. The anchor pricing method allows you to avoid fierce competition areas

　　3. Understand the essence of the express train to cooperate with the operation plan

　　4. Learn to formulate operation plans and beat rhythms based on industry trends

　　Course audience:

　　1. Prepare to launch new products in store operation

　　2. The store manager who is preparing to be the sales plan for 2018

　　3. Entrepreneurs who are preparing to change to unpopular categories

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