#Laogao E-commerce Newsletter# [October 9 E-commerce Evening News Brief]

Evening News: Taote announced that it will be launched on WeChat QR code payment and will be fully opened before Double 11; TikTok e-commerce’s “National Day” consumption data: domestic clothing sales increased by 840% year-on-year; Yunda launched the peak season guarantee work for 2021; Tmall international overseas direct purchase transactions increased by 380% year-on-year during the “National Day” Golden Week; Southeast Asian e-commerce Shopee plans to launch a Spanish station...

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E-commerce newsletter

1. Taote announced that WeChat QR code payment will be fully opened before Double 11

On October 9th, according to Sina Technology, Alibaba's e-commerce platform Taote announced that it will launch the WeChat QR code payment function. Some users have begun testing and will be fully open before Double 11. According to official reports, Taote is not directly connected to WeChat Pay. WeChat QR code scanning payment is a cooperation between Taote and its third-party payment institutions that have cooperative relationships with WeChat to achieve interconnection with WeChat. If you need to save the picture, you can scan the QR code through WeChat to pay or send a friend to pay. Taote revealed that in February this year, Taote submitted a small program and WeChat payment application to WeChat, but it is still under review and has not received any response from Tencent and WeChat. (E-commerce News)

2. TikTok e-commerce "National Day" consumption data: Domestic clothing sales increased by 840% year-on-year

According to October 9, Douyin e-commerce’s “National Day” consumption data showed that from October 1 to 7, the sales of domestic clothing, domestic beauty products, traditional handicrafts, books and other products all achieved varying degrees of growth. It is understood that Douyin e-commerce launched three major support plans in April this year, including helping 100 new brands to sell more than 100 million yuan in annual sales. Relying on the interest e-commerce model, during the National Day period, the sales of domestic new brand clothing products increased by 558.19% year-on-year.

3. Carrefour's overall online home delivery order volume increased by 91% year-on-year during the National Day holiday

According to news on October 9, Carrefour big data showed that from October 1 to 7, Carrefour's overall online home delivery order volume increased by 91% year-on-year. Specifically, during the National Day, sales of Carrefour travel peripheral products increased, and sales of sports and leisure packages increased by 183% year-on-year. During the holiday period, Carrefour's sandwiches, self-heated rice, ready-to-eat meat and other products also increased by 36% year-on-year. In addition, during the National Day, Carrefour's domestic product quality aquatic products and fruits and vegetables increased by 588% and 21% year-on-year respectively. Relying on Carrefour's online one-hour business, Carrefour's sales of casual snacks also increased by more than 6% year-on-year, among which Sansheng biscuit sales increased by 45.6%. (E-commerce News)

4. Yunda starts the 2021 peak season guarantee work

According to October 9, yesterday, Yunda held a mobilization meeting for the 2021 peak season service guarantee in Shanghai, and made arrangements and deployments for the 2021 peak season service guarantee and preparation work of the entire network. Chairman Yunda pointed out that the company should focus on customers, dig deep into new customer needs under new business formats, and use digitalization and green environmental protection as the starting point to create a green peak season and a quality peak season. We must strengthen coordination and coordination with outlets, customers and partners, work together, and focus on making preparations in advance in terms of personnel, vehicles, venues and plans. We must continue to take good care of normalized epidemic prevention and control measures, care for the couriers, and create good conditions for the boy's work. (E-commerce News)

Internet news

5. 58.com and Anjuke: The proportion of people who were renovated for the second time increased by 3.7% month-on-month in September

According to October 9, 58.com and Anjuke recently released the 2021 "September National Housing Index Home Furnishing Market Report". The report shows that among the people participating in this survey, the proportion of people who were decorating for the first time reached 58.29%, the proportion of people who were decorating for the second and above was 26.86%, and the proportion of people who were decorating for the second and above was 14.86%, and the proportion of people who were decorating for the second and above was 3.7% month-on-month. The report also showed that the owner's trust index in September was 108.44, a month-on-month decrease of 1.46%. (E-commerce News)

6. DingTalk President Ye Jun: The ecology of ToB business is very critical

On October 9, Ye Jun, vice president of Alibaba Group and president of DingTalk, recently expressed his opinion, "ToB products have very strong industrial characteristics, and companies in different industries and stages have completely different needs." Ye Jun believes that the core indicators for measuring the valuation of a ToB company are gross profit margin, repurchase rate, and renewal amount growth rate. If all three indicators are greater than 50%, it is a very good ToB business. He pointed out that the ToB ecosystem is very critical. Whether it is platform-oriented, service-oriented, product-oriented, or transaction-oriented ToB products, it requires ecological circulation, attitude and actions. (E-commerce News)

Cross-border newsletter

7. Tmall International overseas direct purchase transactions increased by 380% year-on-year on the National Day Golden Week

According to the report of the World Online Business, data shows that from October 1 to October 7 this year, Tmall International's overseas direct purchase transactions increased by 380% year-on-year. Among them, Tmall International's overseas direct purchase of Japanese warehouses increased by more than 10 times year-on-year during this year's National Day Golden Week. It is understood that in 2020, Tmall International has newly upgraded its "overseas direct purchase" business, and through the official direct mailing model, it will directly launch the latest trendy new products and limited edition top-notch products overseas to Chinese consumers for sale. (E-commerce News)

8. Southeast Asian e-commerce Shopee plans to launch a Spanish station

On October 9, according to Reuters, Shopee, an e-commerce platform under Southeast Asia, plans to launch Spanish websites and applications to enter the Spanish market. Shopee's Spanish Instagram account posted a post on Friday saying it would offer free delivery in European countries. At present, Shopee's Spanish website has not been launched yet. It is understood that Shopee is expanding its e-commerce business worldwide. Last month, it launched its Polish site, increased its activity in Latin America and recently launched an official website for Indian sellers. (E-commerce News)

9. Hainan's offshore island duty-free sales reached 1.61 billion yuan in the National Day Golden Week increased by 63% year-on-year

According to statistics from the Hainan Provincial Department of Commerce, from October 1 to 7 this year, 9 offshore duty-free shops in Hainan achieved duty-free sales of 1.61 billion yuan, an increase of 63% over the same period last year; the number of duty-free shopping consumers reached 250,000, an increase of 48% over the same period last year; the number of duty-free products sold reached 1.589 million, an increase of 72% over the same period last year. It is reported that in July last year, Hainan's new offshore tax exemption policy was officially implemented. In February this year, Hainan also added two ways to pick up goods by "mail delivery" for off-island passengers and "return to the island to collect". (E-commerce News)

10. Etsy, the US e-commerce company, will conduct early promotion tests for Christmas

According to foreign media reports, Etsy will invite sellers to participate in advance holiday sales activities recently, and sellers participating in the event will need to conduct a 20% discount promotion. Etsy said the test date this year is October 11-12, with the aim of helping buyers choose holiday decorations and Christmas merchandise in advance. If a seller's store is selling such products, this testing period will be a good opportunity. By exposing early, it can not only help sellers reach customers earlier, but also increase the number of visits to the platform and increase its advantages.

It is reported that in recent years, many retailers have always tried every means to start the holiday shopping season early, but global supply chain problems this year are tight, which may threaten and lead to delays in delivery during the holidays, thus providing consumers with greater possibilities for early shopping.

Etsy recommends sellers interested in the promotion to arrange promotions from October 11 to 12, and sellers can use the coupon tool in the store to conduct discount promotions. In addition, relevant people said that more than 40% of the business on the platform currently comes from repeat customers, and their spending will exceed US$200 per person. Moreover, some sellers have insurance measures, so there is no logistics problem.

It is understood that Etsy has recently launched new features in the Star Seller Program, including restoring message and shipping dynamics, in which service evaluations are directly linked to the timeliness and interactiveness of sellers' recovery messages.

It is worth mentioning that recently, Etsy launched the "Etsy Uplift Initiative" program, which will develop online business for handicraft entrepreneurs around the world.

Etsy says craft entrepreneurs can open a store on the Etsy platform for just $0.2, reaching tens of millions of buyers around the world to sell their distinctive local products to all parts of the world. (E-commerce News)