These four tips for Taobao operation_E-commerce operation

　　Many Taobao merchants will feel that Taobao operation is difficult and feel that online stores are becoming increasingly difficult to build, and many will choose to give up in the end. In fact, whether Taobao operation is difficult or not, it is very simple for people who know how to operate e-commerce . If it is for e-commerce novices, it is indeed a bit difficult. In fact, as long as you simply learn the necessary 4 skills, you will be the winner:

　　Xuanming Network believes that it is necessary to learn these 4 skills for Taobao operation:

　　1. Page layout

　　The page of Taobao store directly represents the entire image of the store. If the store product page is well done, it can give buyers a good visual experience and further beautify the image of the store in their hearts. Therefore, store operators must check each page and poster of Taobao store every day to check whether there are any defects, and promptly let the artists correct it to avoid unnecessary losses.

　　Another point is to check whether the product's icon price and practical price are the same and whether there is any fault in the baby details page, so as to avoid the buyer's complaints due to inappropriate descriptions.

　　2. Marketing and promotion

　　A Taobao store cannot have its own store activities. Store activities can bring more traffic and conversions to sellers, and it is related to the development of store consumption. In addition to store activities, Taobao store promotion is also indispensable. So buyers must analyze the store marketing things, make timely adjustments, and select the most suitable implementation method for the store to further input-output ratio.

　　It is best to analyze the data of peers every day to know yourself and your enemy; maintain good communication with product suppliers, pay attention to Taobao's activity registration and rules updates, etc.

　　3. Inventory sorting

　　Inventory sorting is also a very important part of Taobao operations. If the buyer takes a treasure, you realize that the inventory is actually lacking. This will not only disappoint the buyer, but also cause his image of the store to decline and lose his customer base. You should know that every customer in the store is hard-won.

　　Therefore, the operation should check the inventory of some treasures removed every day to see if it is due to inventory shortage or violations. If the inventory is short, you must contact the supplier in time, inquire about the arrival time of the treasure, and notify the customer service to prepare the corresponding response terms.

　　4. Customer Service Training

　　The person who serves as a customer service is the main force in the store. Since the first person buyers come into contact with the store is customer service, the professionalism and enthusiasm of the customer service are of great help to improve the store's conversion.

　　What customer service needs to do is to be online at the business hours of Taobao stores and reply in time when the buyer consults; secondly, customer service needs to provide after-sales service for the buyer. If the buyer needs a refund, he must comfort or explain and record it. It is best to record the particularly good records and continue to carry forward. In the end, the store operation must check the customer service’s chat records and analyze the KPI data, so that it can better reflect the quality of the customer service’s homework. Recommended reading : Getting done with Taobao operations will increase sales a lot!

　　Finally, the editor of Xuanming Online reminds everyone that online store operations are actually very simple. As long as you master these 4 points and accumulate experience, you will grow insights and operation methods. Then the most important thing is to be fully prepared and analyze the situation every day. As long as you learn knowledge in e-commerce operations, it is actually not difficult to operate.