#Laogao E-commerce Newsletter# [November 14 E-commerce Morning News]

Morning news: Douyin e-commerce Double 11 battle report: 7,667 live broadcast rooms have sales of more than one million yuan; Baozun e-commerce Double 11 peak battle report: the entire network transaction volume is 21.5 billion; Li Jiaqi opened a new Taobao live broadcast room "all girls"; the director of the State Post Bureau praised the logistics guarantee work of Cainiao Station Double 11; Lazada Double 11 cross-border business first day battle report: the women's clothing category has the full-day order volume of 9.9 promotion 182% during the same period...

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E-commerce newsletter

1. Li Jiaqi opens a new Taobao live broadcast room "All girls"

On November 14, the Double 11 promotion just passed. On the evening of November 12, Li Jiaqi announced the opening of a new live broadcast group Taobao "All Girls" in his Taobao live broadcast room to expand the breadth of product selection. In order to attract traffic to the live broadcast room of "all girls", Li Jiaqi also interacted with Qingzi and other broadcasters that night. Data shows that as of now, the number of fans in the live broadcast room of "All Girls" has reached 483,000, and the number of live broadcasts on the evening of November 12 exceeded 7.5 million, and the product links are mainly beauty, skin care and snacks. The equity penetration chart shows that the company is wholly owned by Meiwan, an institution affiliated to Li Jiaqi. (Beijing Business Daily)

2. The ultimate battle report of JD Life Service 11.11 is released

11月13日消息，京东11.11已于日前结束，今年京东生活服务携京东汽车、京东拍卖、京东图书、京东鲜花农用品、京东旅行、京东房产在内的6大业务销售再创新高。同时，汽车品类成交额同比增长16倍，新能源汽车成交额同比增长35倍。国内规模最大的汽车超体引领购车模式升级，沈阳京东汽车超级体验中心累计线下交付14台。（中国网科技）

3. Suning.com Double Eleven Logistics Report: Home Decoration Shipping volume increased by 181% year-on-year

According to the news on November 13, Suning.com recently released logistics data for Double Eleven in 2022, showing that from October 24 to November 11, the overall fulfillment rate of Suning.com logistics has a 96.7% completion rate, the home decoration shipment volume has increased by 181% year-on-year, and the completion rate of integrated delivery and delivery orders has increased to 97.8%. In addition, on this Double Eleven, Suning.com Logistics upgraded large-scale "safe installation" service, expanding the scope of integrated delivery and installation services from 331 cities to cover all prefecture-level cities and more than 90% of county-level cities across the country. Suning.com Logistics' home decoration shipments increased by 181% year-on-year, and the completion rate of integrated delivery and installation orders increased to 97.8%, and simultaneously implementing the "219" service standard in the terminal link. (Suning.com Blue Microphone)

4. Baozun E-commerce Double 11 peak battle report: the entire network transaction volume is 21.5 billion

On November 12, the peak battle report of Baozun E-commerce Double 11 showed that the entire network transaction volume of Baozun E-commerce during this Double 11 was 21.5 billion, an increase of 12.3% year-on-year. There are 32 million reception service consultations, with a satisfaction rate of 85%, and nine regional operation centers work simultaneously. The pre-sale orders have the maximum efficiency pre-capacity coverage of other regions across the country except Tibet and Yushu, Qinghai. The 24-hour delivery rate reaches 90%, and the Minions intelligent sorting robot provides 15% of the shipper efficiency. (Baozun E-commerce)

5. Douyin e-commerce Double 11 Battle Report: Sales in 7,667 live broadcast rooms exceed one million yuan

On November 12, Douyin E-commerce released the "Tiktok Double 11 Good Things Festival" data report today, presenting the platform's consumption trend and user purchasing preferences during the Double 11 period. The report shows that from October 31 to November 11, the number of merchants participating in Double 11 activities in Douyin e-commerce increased by 86% year-on-year. Interested e-commerce content continued to make efforts to promote goods, with the total time to sell goods in live streaming reached 38.21 million hours, and sales in 7,667 live broadcast rooms exceeded one million yuan. On Double 11 this year, the platform focused on creating shelf e-commerce and strengthened the operation of channels such as malls, searches, and windows. (Tiktok e-commerce)

Internet news

6. Shentong Express's cumulative order volume this year reached 11.076 billion pieces, up 19.12% year-on-year

According to news on November 14, Shentong official announced that as of November 13, the cumulative number of Shentong Express orders has reached 11.076 billion units this year, an increase of 19.12% year-on-year, 48 days ahead of schedule to surpass the annual business volume in 2021. It is worth noting that on October 18 not long ago, Shentong Express just announced that the order volume this year exceeded 10 billion, which means that in less than a month, Shentong sent more than 1 billion express delivery orders. (Voice of Shentong)

7. Liu Qiangdong withdrew from the shareholders of Beijing Jingpaitun E-commerce Company

According to news on November 13, Tianyan Check information shows that recently, Beijing Jingpaitun E-Commerce Co., Ltd. has undergone industrial and commercial changes, and Liu Qiangdong withdrew from the ranks of investors of the company, adding Beijing Automobile Guangxing Information Technology Co., Ltd. as a shareholder. (Tianyan Check)

8. Dewu responded that he was accused of calling mobile phone permission to delete video: Communicating with users and manufacturers for verification

On November 13, the official blog of Dewu App released an explanation today on "A user's feedback on Huawei's mobile phone prompting Dewu to delete photos" to respond to the media's earlier report on "Huawei's mobile phone prompting Dewu to delete photos". (Dewu Weibo)

9. The Director of the State Post Bureau praised the logistics guarantee work of Cainiao Station on Double 11

On November 12, Zhao Chongjiu, Secretary of the Party Group and Director of the State Post Bureau, recently investigated the peak season guarantee for Double 11 express delivery, inspected the operation of Jiangnan University Cainiao Station through video links, praised the Double 11 logistics guarantee work of Cainiao Station, and required the front line of express logistics to strictly implement epidemic prevention measures to provide full guarantee for couriers. Jiangnan University is known as the "king of college express delivery", and the number of Double 11 parcels ranks among the top universities in the country. During Double 11, the station responded to the peak of express delivery by adding venues in advance, adding 20 new employees and adding independent pickup equipment. (Rookie)

Cross-border information

10. Lazada's first-day cross-border business report on Double 11: Women's clothing category orders reached 9.9 and 182% during the same period

On November 13, Southeast Asian e-commerce Lazada recently released the first-day battle report and hot-selling list of cross-border business in Double 11. It is reported that in order to attract consumers, 2 out of 3 Lazada merchants issued the best discounts in the first 12 hours, combining the platform's diversified discount gameplay to directly touch consumers' minds, and the order volume has increased by at least 3 times compared to the average daily average. Among them, the first-day order volume of LazMall cross-border beauty category doubled compared with the same period of the 9.9 major promotion; under the economic wave, Lazada's cross-border women's clothing category Double 11 all-day order volume reached 182% of the 9.9 major promotion period. The number of orders for women's sweatshirts, jackets and sweaters categories on the first day has increased by more than 128%, 76% and 143% respectively during the same period. (Lazada Southeast Asian e-commerce)