Many sellers do not know how to get the quality score of the express train . The quality score of the express train is determined by creative quality, relevance, and buyer experience, and is indispensable.
Let’s analyze it one by one. Only by clarifying the key points of the score can we improve the quality score of the express train .
Creative quality: refers to the promotion creative quality of the baby where the keyword is located, and the creative effect is the embodiment of creative quality. The shopkeeper constantly tests and optimizes the promotion of creativity through dual creative methods, and strives to improve the click rate of creativity.
Relevance: The degree to which the keyword matches the baby category, attributes and information of the baby itself. The keywords you purchased match your baby’s level. How to reflect it? It is currently mainly reflected in baby title information and express train promotion content information. If the keyword is used in your baby's title, especially in the promotional title of your express train, then the relevance of the keyword with your baby will increase; the priority categories of the categories and keywords you publish. Please be careful not to misplace the categories; the attributes you choose when posting your baby are consistent with the keywords, and fill in the attributes that meet your baby's characteristics as much as possible.
Buyer experience: Dynamic scores based on the buyer's purchase experience in the store and the recent keyword promotion effect of the account. It includes factors that affect the purchasing experience such as direct conversion rate, collection addition to shopping cart, affiliate marketing, details page loading speed, positive review rate, Wangwang reaction speed, etc.
If the feedback value of each correlation changes or decreases, it will affect the overall quality score changes or decreases. Therefore, it is also necessary to take some time to optimize your promotion title, baby description and other aspects.
The above is what are the key points of the direct train score explained to you by the editor of Laogao Crown Club? Laogao E-commerce Club has opened an e-commerce class. If you want to learn more e-commerce knowledge, you can sign up for free to listen.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!
EN
CN
