The store conversion rate is low. Is there something wrong with your details page?

　　Conversion rate can bring traffic, which is easy to understand. Under the trend of personalized search, Taobao will use its own big data analysis technology to continuously optimize the utilization rate of traffic. From the perspective of all parties, it is beneficial to increase conversion rates.

　　If your baby's details page bounces too high, it means that there is something wrong with your details page and the buyer doesn't want to continue reading. How can he buy your baby? So all you have to do is get the buyer to stay in your store for as long as possible. So what factors make your details page bounce rate too high?

　　Many sellers do their own preferences and feelings when making baby details pages. This can attract yourself, but it may not attract buyers. Therefore, ignoring the details pages of buyers' needs cannot retain sellers.

　　First of all, the details page should highlight your baby's advantages.

　　Take skin care products as an example. The buyer's demand for this type of treasure is nothing more than these points: whitening, hydrating, oil control, wrinkle resistance, etc. Then you must highlight these selling points of the treasure in the details page, otherwise the buyer will be snatched away by his opponent. Then add some promotional offers, such as discounts, gifts, etc., to further retain buyers and stimulate purchases.

　　Next, the details page will dispel the buyer's concerns.

　　Although the details page let the buyer know that your baby meets her needs, they still have many concerns, such as what kind of skin type is suitable for, whether it will be too irritating to the skin, etc., then you have to dispel these doubts one by one. You can add some words such as "No alcohol, no irritation to the skin, suitable for sensitive skin and oily skin" when making pictures, so that you can definitely retain the buyer.

　　Finally, the details page should be convincing.

　　Although your details page highlights the selling points of your baby and also dispels buyers' concerns, this is actually not convincing enough, so your details page must have relevant material ingredients, quality inspection reports, buyer shows and praise, and comparison pictures with competitors to further stimulate buyers' consumption. Because this is the most authentic feedback from experts and purchased buyers, it can make buyers more at ease and increase their trust in the store.

　　In fact, the low store conversion rate is nothing more than the above key points. If you can optimize the above details within the range you can master, the corresponding traffic, conversion rate and other indicators will also rise. Quickly optimize your baby details page so that it will no longer be the culprit of low store conversion rate!