#Laogao E-commerce Newsletter# [November 9 E-commerce Morning News]

Morning news: Cecilia Cheung will broadcast live on Kuaishou on November 9; WeChat customer service capabilities are officially connected to the video store; Beijing Consumer Association: Relevant departments have filed an investigation into Secoo Company; Dingdong Maicai plans to release its third quarter financial results for 2022 on November 11; TikTok report: In the past year, more than 32 million live broadcasts of performing arts have been broadcast on the platform...

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E-commerce Information

1. Tmall Double 11 Taobao APP introduces virtual blocks

November 9th news, during this year's Double 11, Alibaba Pictures' IP transaction and innovation platform Alibaba Yu cooperated with Alibaba Damo Academy XR Laboratory to launch VR technology-driven virtual IP scenarios for the first time through the "new IP power" of Taobao APP, building an immersive virtual block. In addition to the virtual blocks in Taobao APP, the mobile Tmall APP also launched 3D shopping services during Double 11, and regarded 3D shopping as a normalized experience of Tmall APP. (Alibaba official)

2. Cecilia Cheung will broadcast live on Kuaishou on November 9

It is reported that during this live broadcast, Cecilia Cheung will distribute the signed version of iPhone 14 in the live broadcast room. According to Yaowang, on the day of the live broadcast, another contracted partner artist Chen Yiru will airborne the live broadcast room with Cecilia Cheung as a "happy communication officer". In addition to iPhone 14, during this live broadcast, Cecilia Cheung and Chen Yiru will also bring a number of big-name products such as Sea Blue Mystery Essence Water, Yameng Beauty Device, Keyan Moisturizer and other big-name products to the users of the live broadcast room. (E-commerce News)

3. WeChat customer service capabilities are officially connected to the video account store

On November 8, WeChat Video Account announced that after the launch of the WeChat version 4.0.18 of the enterprise, WeChat customer service capabilities will be officially connected to the Video Account store. Users can find customer service in product details pages, live broadcast rooms, product windows and other pages for consultation. Video Account Store provides merchants with WeChat customer service capabilities. Specifically, Video Account Store provides merchants with WeChat customer service capabilities this time. Merchants only need to log in to the management backend of the "Video Account Store" to configure WeChat customer service. In addition, after the customer contacts the merchant’s WeChat customer service, he will automatically receive a welcome message as soon as possible. The merchant can also add common questions to the welcome message for customers to click to inquire. (WeChat Video Account Creation Camp)

4. TikTok Report: Over the past year, more than 32 million live broadcasts of performing arts were broadcast on the platform.

On November 8, the official account of Douyin APP released the "2022 Douyin Performing Arts Live Data Report" today. Data shows that in the past year, more than 32 million live broadcasts have been broadcast on Douyin, with an average of more than 3,900 viewers per game. For comparison, according to statistics from the China Performance Industry Association, during this May Day holiday, the total number of performances nationwide was about 5,900. The report also pointed out that in the past year, Douyin's live broadcast reward revenue has increased by 46% year-on-year, and more than 60,000 talented anchors have achieved an average monthly live broadcast revenue of over 10,000 yuan. In addition to the art categories that are more well-known to the public, endangered intangible cultural heritage performances such as Chaozhou opera, puppet show, and Yingge also received more than tens of millions of likes in the live broadcast room. (Tik Tok App)

Internet news

5. Yamato: Maintain Alibaba's health and outperform the market's rating target price of HK$4.8

The report stated that the "Regulations on Supervision and Administration of Drug Online Sales" will be implemented from December 1. As product information is displayed differently in accordance with regulatory requirements, the user experience changes have led to a decrease in the initial payment conversion rate. It is expected that the company's revenue growth may slow down at the end of this year and early next year, but the implementation of the new rules can eliminate regulatory suspense. In the long run, the increase in repeated purchases of prescription drugs due to patients' shift from hospitals to online platforms will become the main revenue driver, and there may be a sustainable revenue growth of 20%-30% in this field. (Sina Hong Kong Stocks)

6. Beijing Consumer Association: Relevant departments have filed a case against Secoo Company

On November 8, the Beijing Consumer Association found that consumer complaints about online consumption have always remained high. The complaints mainly involve some merchants unilaterally cancel orders, false publicity, delayed delivery, delayed refunds, difficulty in return and exchange, and consumer fraud. From January to the end of October 2022, the Beijing Consumer Association's 96315 hotline registration involved 3,343 complaints involving Beijing Seku Trading Co., Ltd. Most of the complaints have not been resolved at present, and relevant departments have filed an investigation into Secoo Company's suspected illegal and irregular behavior and damage to consumer rights. (Beijing Consumer Association)

7. Dingdong Maicai plans to release its third quarter financial results for 2022 on November 11

On November 9, Dingdong Maicai announced that the company plans to release its unaudited financial results for the third quarter of 2022 before the opening of the US market on Friday, November 11, 2022. Company management will hold an earnings call on Friday, November 11, 2022 at 8:00 a.m. ET to discuss financial results. It is understood that Yu Le, chief strategic officer of Dingdong Maicai, once said when looking forward to the third quarter results, "We expect high-quality revenue to grow and losses will narrow. We also hope to achieve a single-month non-GAAP balance in December this year." (Dingdong Maicai official)

8. Xinning Logistics: Suqian JD Zhenyue Enterprise Management Company plans to reduce its holdings by no more than 3%

Among them, if the share reduction is reduced by centralized bidding, it shall be implemented within 90 days after fifteen trading days from the date of the announcement of this share reduction plan, and within any consecutive 90 natural days, the total number of shares reduced shall not exceed 1% of the total number of shares of the company; if the share reduction is reduced through bulk transactions, it shall be implemented within the date of the announcement of this share reduction plan to February 28, 2023, and within any consecutive 90 natural days, the total number of shares reduced shall not exceed 2% of the total number of shares of the company. (Xinning Logistics Official)

Cross-border information

9. Wish and Productsup: Assist sellers to simplify the way to manage product data

On November 9, Wish recently announced a new partnership with P2C software company Productsup. Wish hopes to simplify the way sellers manage product data on Wish with the help of Productsup's product-to-consumer (P2C) platform. As part of the partnership, Wish sellers will be able to access the Productsup platform through integration, allowing them to manage their product catalogs more accurately and quickly and integrate them into the Wish market. Productsup provides sellers with enhanced visibility and control over their product data to ensure they understand consumer expectations and better maximize their sales. Last month, Wish also announced a partnership with e-commerce customer support platform eDesk, aiming to reduce customer support response time and improve operational efficiency. (Yibang Power)

10. Amazon Cloud Technology and Nengke Technology reach cooperation

On November 8, Nengke Technology officially upgraded to become an advanced service partner of Amazon Cloud Technology, joining the China Solutions Supplier Program, and an Amazon Dynamo DB Service Delivery Certification Partner. By leveraging Amazon Cloud Technology's advanced technology, combining Siemens digital industrial software and SAP solutions, helping enterprises achieve business cloud access. At the same time, based on data analysis, artificial intelligence and other technologies provided by Amazon Cloud Technology, Lecang Productivity Middle Station and Lecang Industrial Applications allow customers to open up the entire business process and gain strong business insights. (Amazon Cloud Technology)