#Laogao E-commerce Newsletter# [E-commerce Evening News on April 17] 1. Alipay offline payment reward upgrade: can accumulate health protection; 2. AliExpress has introduced brand support functions; 3. Tmall merchants will put forward higher requirements for participating in marketing activities: 10 categories to improve DSR standards; 4. Apple may acquire Disney for US$200 billion; 5. Chinese tourists spend US$261 billion overseas.
1. Alipay offline payment reward upgrade: can accumulate health protection
April 17th news, today, Alipay announced that in addition to rewards, offline payments can also receive a health insurance for each transaction, and the amount of coverage will increase with the accumulated number of payments. It is reported that if offline payment is successful, Alipay will increase the guarantee amount of "Serious Illness and Worry-free Treasure" to you, up to 3 times a day. In addition, when air pollution is serious, you can also receive a health insurance amount once a day. When diseases within the coverage occur, you can get the amount of admiration. The 25 major diseases stipulated by the state are protected and online reporting and claims are supported. Details can be viewed in Alipay's "Insurance Services". (Source: Kuai Technology)
Comment: In order to enter a cashless society within 5 years, Alipay has also fought hard.
2. AliExpress launches brand support function
According to April 17, AliExpress recently announced the launch of the "Top-Brand" label product as a seller evaluation tool. According to AliExpress, the "Top-Brand" tag will penetrate into AliExpress's search result page, store list page, store home page, baby details page and other cross-heavy application products, and is used to continuously strengthen buyers' awareness of the brand, as well as enhance store credibility and potential conversion rates. AliExpress said it hopes to produce a group of benchmark brands that have "good product quality, good industry reputation, and good after-sales service" through the comprehensive evaluation of various indicators. Currently, regarding the Top Brand logo, it can be enjoyed by gold medal sellers on AliExpress platform and some outstanding silver medal sellers. (Source: Yibang Power Network)
Comment: The seller has a little bit of emotion.
3. Tmall merchants will put forward higher requirements for participating in marketing activities: 10 categories to improve DSR standards
According to reports on April 17, with the improvement of Tmall's overall service capabilities and quality level, Tmall will put higher requirements on the entry threshold for merchants to participate in marketing activities this year. This platform rule adjustment will take the lead in improving the DSR standard from 10 categories (such as whole-house customization, online game point cards, computer hardware/monitor/computer peripherals, etc., see the table below for details), and form a benchmark within the industry to lead the overall consumption upgrade. At the same time, five categories including online game equipment/game coins/account/practice, contract machines, etc. that originally did not have DSR standards have added specific scoring requirements.
In addition, Tmall will also use new after-sales service comprehensive indicators to assess merchants' service capabilities. (Source: Tianxia Online Business)
Comment: To put it bluntly, Tmall is a clear merchant that does not meet the standards, and Tmall is going to take the quality consumption route.
4. Apple may acquire Disney for $200 billion
According to reports on April 17, according to multiple foreign media reports, Apple will acquire Disney for US$200 billion, with a specific transaction of US$223 billion, including a 9% tax rate. If Apple reaches a deal, it will become an unrivalled super giant company in the world, with a market value of more than US$1,000 billion. (Source: Sina News)
Comment: In the entertainment era, controlling media power is an important layout for ambitious companies.
5. Chinese tourists spend $261 billion overseas
On April 17, Hong Kong media said that according to the United Nations World Tourism Organization, despite China's currency weakness and economic growth slowing down, Chinese tourists' overseas consumption once again exceeded all other countries last year. According to Hong Kong media reports on April 15, the organization said that Chinese tourists' overseas consumption reached US$261 billion in 2016, an increase of 12% over 2015. This growth rate is less than half of that in 2015, with the latter growing at 25%. The organization said that the 2016 data marks the 13th consecutive year of double-digit growth in overseas consumption of tourists in the world's largest country, and also means that China has maintained its position as a world-renowned overseas consumer for the fifth consecutive year, leaving the United States, Germany, the United Kingdom and France behind. (Source: Sina Weibo)
Comment: This fully proves that China's consumption potential is huge, it depends on whether it can be discovered.
6. Zeng Ming served as the director of education at Hupan University: using failure to cultivate the global responsibility of Chinese companies
On April 17, Alibaba Group announced that Zeng Ming would become the Director of Education of Hupan University. This China's best professor of strategy will be committed to promoting a unique failed education at Lakeside University, cultivating transparent, responsible, and global vision of Chinese companies to take on the world economy for the next 30 years. Zeng Ming will also serve as chairman of Alibaba Group's Academic Committee and will no longer serve as Chief of Staff. (Source: Tianxia Online Business)
Comment: Alibaba assumes the responsibility of educating Chinese entrepreneurs. Like it.
7. China Mobile said it discovered that "MMS promotion" virus tens of thousands of mobile phone users have been infected
On April 17, China Mobile announced that it has recently discovered that tens of thousands of Android mobile phone customers were infected with a "MMS promotion" mobile phone malware, causing phone bill loss. According to reports, the software disguises as a mobile phone system upgrade link to induce customers to download and install. After downloading, users will add "Google Upgrade Settings" or other similar application files to the mobile phone application list. China Mobile said that once a user accidentally installs the software, his mobile phone will be manipulated by criminals, connect to the malicious control address to obtain bad content and target number, and use customer phone bills to send MMS messages involving bad content such as Taobao brushing and gambling. (Source: China News Network)
Comment: In addition to increasing awareness of prevention, what else can I do?
8. Amazon’s home improvement business
According to April 17, Amazon China recently released the 2017 Internet home decoration consumption trend big data for the first time, comprehensively interpreting the four major trends of home decoration online shopping from the dimensions of product brands, categories and functions. Amazon China data shows that Chinese consumers' demand for international home decoration brands has grown rapidly, accounting for more than 90% of Amazon's home decoration category sales; the increase in online shopping for home decoration main materials has further increased, and the trend of one-stop home decoration procurement is highlighted; the concepts of smart home and healthy home decoration are gradually gaining popularity. (Source: Yibang Power Network)
Comment: Amazon merchants can study it carefully.
9. Today's Toutiao promotes the live broadcast of vulgar live broadcasts and becomes a hidden rule involving pornography
According to the news on April 17, "Toutiao" is a news client chosen by many mobile phone users, and personalized push is one of its main features. The reporter found that starting from the second half of 2016, the "Today's Headlines" client will push some live show links from time to time. Click on the link and enter a live broadcast section called "Volcano Live". During the investigation, the reporter found that the "Volcano Live" platform has attracted a large number of users' clicks and attention every day with the help of the push advantages of "Toutiao", and some of the vulgar live broadcast content has also been widely circulated. Although the Volcano Live Platform also stated that it had supervisors, the platform supervisors did not stop these vulgar live broadcasts and violations. Industry insiders said that the reason why female anchors involved in pornography are so blatant is mainly because they have received the tacit approval from some live broadcast platforms. (Source: Style News)
Comment: No profit, no early rise.
10. The General Administration of Quality Supervision, Inspection and Quarantine randomly inspected 40 batches of mobile phones: Nearly half of the mobile phones with quality and safety hazards can be maliciously controlled
On April 17, the General Administration of Quality Supervision, Inspection and Quarantine issued a quality and safety risk warning for smartphones (information security), saying that in recent inspections, 18 batches of samples have quality and safety risks. Among them, there are information security vulnerabilities in the back-end information system of 13 batches of sample preset applications, and 9 batches of sample preset applications collect user data without authorization. These problems may lead to user privacy data leakage or even malicious control of smartphones. (Source: CCTV News)
Comment: Alas...
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