How do Taobao sellers view the two indicators of store stay time and sales rate?

　　Generally speaking, there is no clear proportion of factors that affect the weight of Taobao stores. So what the editor of Laogao E-commerce wants to share with you is more about coping ideas. I hope these contents can help you accordingly.

　　1. Store stay time

　　Why do I use the store stay time instead of the familiar saying "page stay time" that everyone knows? Because "page stay time" is just a part of this indicator.

　　The time of stay in this store is to examine the attractiveness of your store. The continuous improvement of search technology must have one goal, that is, to allow consumers to stay on Taobao for as long as possible. In this way, at least two factors affect this indicator, one is your jump rate, and the other is your page stay time.

　　Of course, it is definitely impossible to explain all these two indicators clearly through a few simple sentences. But you can still talk a few simple words. There are 3 key factors that determine the jump rate (and other factors, we are talking about the key factors):

　　The correlation of traffic - that is, whether your traffic is accurate, so I have always emphasized that you should not use keywords that are not accurate and relevant, as even if it brings traffic, it will affect the search weight of your store; and, if it is not for traffic diversion, it is just to support search, it is best not to match the express train widely;

　　The attraction of details page design - this is the art design level. Of course, more of it should be the logical level of your details page design. Can your logical design quickly attract consumers' attention and be fascinating to let consumers continue to read.

　　The level of related sales - What are the benefits of related sales? If you don’t like this product, you can look at other products. As long as there is a click, you don’t have to worry about the rate of retardation. As for the page stay time, the design of the details page is the key.

　　2. Store sales rate

　　The store sales rate indicator is more important, especially in some large and relatively fiercely competitive non-standard product categories: such as clothes, shoes, bags, etc. So what is the calculation of the volatility rate?

　　The sales rate is related to the unsalable sales rate. The sales rate = 1 unsalable sales rate, and the unsalable sales rate = the number of unsalable products/number of treasures in the whole store. Then the definition of unsold goods is crucial. Taobao’s official definition is: no sales volume for 90 consecutive days and no operations were performed on the baby. This is called unsold products. However, in actual operations, search engines do not have 90 days of patience at all. Generally speaking, if you have no sales for a month, then this baby will basically be thrown into the cold palace.

　　In some unpopular categories, this period may be a little longer, but the maximum is 90 days. So how much is the sales rate indicator generally better? There are no clear standards here. Some categories have higher sales rate requirements. For example, clothing categories, it is generally best to reach 100%, and 80% is a qualified indicator. However, for some categories, such as books, this indicator should be looser.