At 8 pm on October 31, the annual Double 11 major promoted the first wave of pre-sales to start the final payment stage, and the pre-sales of each company also improved. Traditional e-commerce platforms Taobao and JD also exposed their own data to the public. Let’s take a sneak peek together!
1. Tmall Double 11 starts selling, with 102 brands sold over 100 million in the first hour
Yesterday (October 31) at 8 pm, the first wave of sales of Tmall Double 11 officially started. According to the latest news, just one hour of sales, 102 brands had a transaction volume of over 100 million.
Among the 102 first-hour brands with transaction volume of over 100 million, domestic brands account for more than half, becoming a highlight of Tmall Double 11 this year. Among them, the transaction volume of domestic brands such as Heilu, Noke, Mugaodi, Senbao, Weiji, and Jiaqi in the first hour exceeded the data for the whole day on November 1 last year.
In addition, the live broadcast results are also very good. In the first hour of Tmall Double 11, the year-on-year growth rate of Taobao live broadcasts increased by 600%, and the year-on-year growth rate of transaction volume of low-level anchors was 250%.
In the past year, Taobao has added more than 500,000 new anchors. In the first two months of Tmall Double 11, more than 100 live broadcast institutions have settled in Taobao.
This Double 11 is quite special for Taobao live broadcasts. It welcomes heavy anchors such as Luo Yonghao, Yu Minhong, and Cecilia Cheung. In addition to enriching consumers' purchasing categories, it also welcomes more customer flow for itself.
Some media interviewed the person in charge of Tmall Double 11 this year. He believes that this is fundamentally due to the steady growth of domestic consumption demand, the huge market space, and people's yearning for a better life. Through Tmall Double 11, the digital economy will better serve the development of the real economy.
2. JD.com Double 11, a large number of brands instantly exceeded 100 million
JD.com's 2022 Double 11 started at 8 pm on October 20. It can be said that JD.com took the lead in launching pre-sales of Double 11 promotions. Just last night at 20 pm on October 31, JD.com's 11.11 Global Love Season was officially launched. It is said that within 10 minutes, JD.com's peak user access per second increased by 62% year-on-year.
After the official sale last night, the transaction amount of all household appliances categories exceeded 1 billion yuan in one minute, and the overall transaction volume in 10 minutes increased by more than 40% year-on-year ; the transaction volume of Midea, Haier, TCL, Little Swan, Gree, Hisense, Rongsheng and Sony increased by more than 50% year-on-year, and the total subsidy for home appliances PLUS is nearly 1 billion yuan, and the subsidy amount increased by 50% year-on-year.
As we all know, JD.com started with 3C digital and home appliances, and the data on these two categories this Double 11 is also very considerable.
Among them, the mobile phone category is very popular . The transaction volume of mobile phones in Apple, Xiaomi, Huawei, Honor, and iQOO brands exceeded 100 million yuan in 1 second, while the transaction volume of mobile phones in OPPO, vivo, Samsung, OnePlus, Motorola and Meizu brands increased by 100% year-on-year in 10 minutes, while the sales volume of mobile phones in 10 minutes increased by more than 400% year-on-year.
There are also trends that home appliances are popular among consumers. The transaction volume of embedded air conditioners in 10 minutes increased by 3 times year-on-year, gaming TVs increased by 120% year-on-year, ultra-thin refrigerators increased by more than 140% year-on-year, washing and drying sets increased by more than 60% year-on-year, boss smoke stoves sold in 10 minutes more than 150% year-on-year, Midea dishwasher increased by more than 110% year-on-year, and ultra-thin double-gas electric water heaters sold in 10 minutes more than 10 months.
JD.com’s logistics is a magic weapon for its market-based approach. Based on the service advantages of JD.com’s home delivery and JD.com’s hourly shopping instant retail , 10 minutes into the opening, consumers in more than 500 counties, districts and cities across the country have already received the products delivered by Dada Express Knight.
4. Vipshop Double 11, domestic brands grew strongly
According to November 1, the Vipshop 11.11 special sale carnival officially kicked off at 8 pm on October 31.
According to Vipshop data, tent sales increased by 3 times year-on-year in one hour, and outdoor tables and chairs sales increased by more than 6 times year-on-year.
At the same time, sports outfits have also ushered in an explosive period. At Vipshop, sales of sports down jackets increased by 104% year-on-year, and sales of sports sweatshirts increased by 87% year-on-year.
Domestic brands maintained strong growth during this year's Vipshop 11.11 event.
In addition, Babycare, the leading brand of maternal and child products, sales increased by 130% year-on-year. The sales of parent-child pants and parent-child shoes increased by more than 170% year-on-year.
4. Prepare for the second wave!
The first wave of pre-sale final payments on each platform has ended. At present, the results are pretty good. The second wave of sales is not far away. Starting at 8 pm on November 10 , merchants should pay attention to arranging their own pace, do a good job of warehousing and shipping, and look forward to your good news.
Now the Double 11 promotion has entered a white-hot stage. What will be the final result of each company? It will be within these two weeks. Let’s wait and see.
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