Tips for fast testing of hit products at low prices

　　Different stores, different keywords, and different weights, the traffic entrances obtained are different, so even if you sell the same hot products in other people's stores, it is still necessary to test them, because the weights of the stores are different and the people in the stores are different. If you want to ensure the chances of this baby becoming a hot product, you must first test the model.

　　1. How to test the model

　　The test model we are talking about here refers to testing whether our baby has the potential to be a hit product through the express train. The specific operation is as follows:

　　1. Basic settings

　　Prepare a new plan (that has not been promoted in 15 days) or a weighted plan, set a daily limit of 150 yuan for single items. If you want to test the effect quickly, you can set it a larger amount.

　　Only placed in the wireless Taobao site.

　　Through business consultants, understand the visitor situation in different time periods of their stores, count the peak periods of visitors, and customize the discount on delivery time.

　　Choose not to place the placement area settings abroad, and all other regions can be put into place.

　　2. Creative requirements

　　A. Creative car picture

　　Looking for treasures with high traffic flow to the industry in the granularity of the industry, refer to their high-quality car pictures, and improve your creativity. For the same product, we can choose to use several different creative ideas to test together, save time on the test and choose the best data to make the main picture after the test. (The original author of this article: Youti Education, please keep it when reprinting)

　　B. Select words

　　The promotion keywords we selected are related words for combining the title after selecting the article. They mainly focus on the display volume, and add about 10-20 keywords.

　　Then delete the low-quality keywords among these keywords.

　　Industry big words also need to be deleted. Too big words will make your click-through rate lower when testing the model.

　　C. Creative title

　　Creative titles are combined based on your promotional keywords. Copy the keywords into the document, delete duplicate keywords, and combine the remaining keywords into a 40-byte creative title.

　　D. Bid

　　On the premise of ensuring that there is a display, the effect of 7-10 items will be released for the first time and 4-6 items will be released for the later period.

　　2. Standards for judging the quality of the test

　　1. Test time

　　The test time is about 2-3 days, no more than 5 days at most, and the standard product industry can appropriately extend it to 7 days. For high-click periods, they will not be released when the click rate is poor at night.

　　2. Reference standards

　　A. Display volume: The display volume of a single word is more than 500, the higher the data, the greater the reference value.

　　B. Click rate: The industry average is more than 1.5-2 times, and the industry average can be viewed in the direct train traffic analysis.

　　C. Collection and purchase: Collection also requires the industry average value. For purchases, please refer to the previous product purchase rate.

　　D. Conversion rate: There is no requirement for conversion rate in the early stage, of course it is better to have it, but here we need to examine another point, that is, the page opening time will be at least longer than the opening time.

　　3. Final test results

　　A. If the click is bad and the conversion is good, it means there is no problem with the style. It is obvious that there is a problem with the baby's main picture. Change or modify the picture in time.

　　B. If the click is good, the conversion is poor if the collection and purchase is poor, which proves that there is no problem with the picture. Perhaps it is because your baby lacks internal strength, such as details pages, evaluations, buyer shows, etc., to optimize the baby's internal strength in a timely manner. Some high-priced treasures will also be converted to low, which is a normal phenomenon.

　　C. A baby with poor clicks and poor conversions proves that the baby has no potential to make a hit product and can be changed directly.