Laogao E-commerce Newsletter on March 27

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on March 27] 1. Lakeside University starts, with the third admission rate in the world the lowest; 2. Smart logistics index is released, with an average index value of 40.9 in 2016; 3. The online rumor is that Taobao homepage is revamped; 4. "Malicious trademark" holds 9 million merchants hostage, specializing in picking hot products to quarrel; 5. Takeaway food delivery trucks are listed, and if they are found to be illegal, you can report it.

　　1. Lakeside University starts, with the third admission rate in the world at the lowest

　　On March 27, today's third opening ceremony of Lakeside University was held in Hangzhou. Zeng Ming said that the third session of Lakeside University admitted 44 of the 1,080 qualified students, with an admission rate of 4.07%. The most competitive Stanford undergraduate admission rate in the world is 4.4%, so it is the world's number one. (Source: Sina Technology)

　　Comment: In essence, it is similar to the functions of the chamber of commerce and clubs, but the focus is on difference.

　　2. Smart Logistics Index released, with an average index of 2016 of 40.9

　　On March 27, the "China Smart Logistics Big Data Development Report" jointly produced by the Science Research Institute of the Ministry of Transportation, Cainiao Network and Alibaba Research Institute was officially released today. The "Smart Logistics Big Data Development Index" completed for the first time in the report shows that the annual average of the index in 2016 was 40.9, and China's smart logistics construction is still in the "rapid installation" stage. (Source: China Securities Network)

　　Comment: To borrow a sentence from Echizen Ryuma, it’s still far from it.

　　3. The Taobao homepage is rumored to be majorly revised

　　On March 27, news has been circulating in the e-commerce circle that the Taobao app and Tmall app will be merged recently. Many Taobao merchants forwarded and discussed it on their Moments. The following are the rumored content: 1. The Taobao app and Tmall app will be merged. The entrance to personalized shops such as home-friendly, love shopping, and beloved to have a baby is no longer exclusive to market stores. After the merger, Tmall stores will also have the opportunity to display them. From April to May, there will be a major revision on Taobao’s homepage, 60% of the traffic will come from content, and the original content traffic portal will be mentioned in the front page to display on several screens. One very important point is mentioned. Merchants that have not kept up with Taobao's pace and cater to the trend will reduce traffic by at least 30%, and traffic will be redistributed to merchants that have made adjustments. (At present, no one is doing WeChat, video, live broadcast, short film introduction, copywriting planning, waiting to die.) 3. "Private domain traffic": brings its own traffic, fans and old customers. (There will be endless traffic for short videos with tone) "Public domain traffic": Natural search. A private domain with a public domain pattern. 4. Crowd marking: Determine the low, medium and high customer singles based on category positioning. Each positioning has its own marking method. The hot products are still useful, but the useless ones are low-priced hot products. 5. "Planting grass": Use experts, Weibo, Weibo, Weibo, etc. to preheat new products about ten days in advance, promote them in various regions, constantly inform new product information, and improve new conversions and transactions. (Source: Yibang Power Network)

　　Comment: The groundless wind may not be without cause.

　　4. "Malicious Trademark" holds 9 million merchants hostage, specializing in picking hot products and making a spoil

　　According to March 27, holes, hula hoops, kicking, and hitting gopher... These are common terms, but they have been registered as trademarks and become the sword of Damocles hanging above the merchant's heads. The popular products that have been hard-working may not be sold at any time. According to statistics from Alibaba Platform Governance Department, as of March 2017, a total of 83 "malicious trademarks" on Taobao and Tmall have made malicious complaints about 110,000 products from more than 15,000 merchants, and the merchants have lost millions of yuan as a result. The total number of products that can actually be complained about by these "malicious trademarks" is nearly 60 million, involving 9 million merchants, and the consequences are unimaginable. (Source: E-commerce Online)

　　Comment: This is obviously unreasonable and needs to be improved by relevant departments and platforms.

　　5. The food delivery truck is listed and the violation is reported.

　　On March 27, takeaway delivery vehicles are uniformly numbered and listed, with each car and one person corresponding to each person. If citizens find that a takeaway vehicle has traffic violations, they can report it through the license plate. On March 26, Ele.me took the lead in numbering and listing electric bicycles for delivery in Beijing, realizing corresponding management of each vehicle and one person, making it convenient for public supervision. If citizens find that a takeaway vehicle has violated traffic, they can report it through the license plate. The license plate is composed of 8 digits. The first 4 digits are in the area and the last 4 digits are the deliveryman's own number. If they run a red light, they will be fined 50 yuan, and points will be deducted, which will affect the deliveryman's income! (Source: Beijing Youth Network)

　　Comment: If there is no time requirement or the requirement is not so fast, who would be willing to run a red light? It is obviously inappropriate to put all the blame on the deliveryman.

　　6. Baidu Wang Jin confirms his resignation! Will invest in the automaker's entrepreneurship

　　On March 27, Wang Jin, senior vice president of Baidu and former general manager of the unmanned vehicle business department, publicly stated today that he will officially resign from Baidu from April and start a business around autonomous driving. He has been invested by Hongtai Fund. The specific reason for his resignation is unknown, but judging from the current announcement of entrepreneurship, the industry speculates that it is likely to be inconsistent with Baidu's idea of ​​developing unmanned vehicles! (Source: Sina Technology)

　　Comment: What is Baidu doing? Are you really going to fall behind completely?

　　7. The third phase of Lakeside University: The youngest student was born in 1992 and the number of second-generation successors increased.

　　On March 27, the opening ceremony of the third school of Lakeside University was held in Hangzhou today. According to Lakeside University, the 44 entrepreneurs enrolled this year have more diverse backgrounds, covering nearly 30 industry fields. Unlike the previous two well-known ones, this year, the number of entrepreneurs in the real economy has increased significantly, and the number of second-generation successors of family businesses has increased significantly. In addition, the proportion of innovative leaders in new technologies and new business formats has continued to increase. (Source: Sina Technology)

　　Comment: Some people learn how to make money, and some people learn how to spend money.

　　8. Zhenpin.com "changes ownership" and the acquirer is actually his own supplier?

　　On March 27, Liangwu Zhenpin (835700), the company where Luxury B2C Zhenpin.com was located, announced the acquisition report, confirming that part of the company's shares would be transferred to the natural person Yin Meilan, and the acquirer was the CEO of Beijing Milanyi International Trading Co., Ltd., one of the suppliers of Zhenpin.com. It is understood that the transfer parties have signed an agreement on March 24, and the transferors are Cao Yundong, Yao Bingying, Xu Zheng and Tian Jianjiyin, involving 11,360,000 shares; at the same time, Yin Meilan acquired 99% of the shares of Yao Bingying's Treasures, and Yin Meilan's spouse Zhang Yongsheng acquired 1% of the shares of Cao Yundong's Treasures, that is, Yin Meilan indirectly holds 5,200,000 shares of Good Folk Treasures, with a shareholding ratio of 16.14%. In this acquisition, Yin Meilan paid a total of RMB 16,508,000. After the acquisition was completed, Yin Meilan directly and indirectly held 16,560,000 shares of Liangwu Zhenpin, with a shareholding ratio of 51.41%, becoming the actual controller of Liangwu Zhenpin. (Source: Yibang Power Network)

　　Comments: 666.

　　9. Amazon will collect sales tax in 45 states in the United States

　　Starting April 1, Amazon will charge sales taxes in 45 U.S. states. In fact, this is not the first time Amazon has helped the state collect sales tax. Starting from April, the list of states that Amazon collects and pays sales taxes on behalf of others has added Hawaii, Idaho, Maine and New Mexico to its original basis. The online shopping tax-free advantage in these areas has been declared to be over. (Source: Yien.com)

　　Comment: Amazon charges sales tax on states in the United States. If you don’t want the profit margin to be compressed, sellers may have to increase product pricing, but whether consumers are willing to pay after the price is high is also a question.

　　10. Autohome transforms into platform, with daily active users reaching 30 million

　　On March 27, Autohome Chairman Lu Min said in a public speech yesterday that Autohome is transforming, that is, the 2.0 stage of platformization. It also revealed that its self-operated e-commerce project has been stopped due to losses. It is understood that as of the end of 2016, Autohome's daily active users had reached 26.1 million. Currently, the website has about 30 million independent visits per day. Lu Min estimates that the current marketing market of the entire automobile is about 130 billion yuan, and Autohome has achieved nearly 6 billion yuan. (Source: Yibang Power Network)

　　Comment: Starting a business is risky, so be cautious when investing.

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