#Laogao E-commerce Newsletter#[E-commerce Evening News on October 20]

Evening information: The maximum number of babies that can be installed in Taobao shopping carts has been upgraded from 120 to 300; Luo Yonghao has joined Taobao Live, and is scheduled to premiere on Tmall Double 11 on October 24; Kuaishou has launched the 116 Xinyi Shopping Festival food, wine and digital appliances as key subsidy categories; Li Guoqing established a new company to "feel good" and its business scope includes Internet live broadcast services; eBay Australia Station launched a batch publishing function "multi-listing"...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The maximum number of babies that can be installed on Taobao shopping cart is upgraded from 120 to 300

On October 20, Taobao announced that it would expand its shopping cart, and the maximum number of babies that can be loaded in the shopping cart is upgraded from 120 to 300. (Webmaster's Home)

2. Luo Yonghao joined Taobao Live, scheduled to be the first broadcast of Tmall Double 11 on October 24

In June this year, Luo Yonghao announced that he would start a high-tech business, and he would still be able to live streaming and sell goods in the live broadcast room of making friends. Since its establishment in 2020, making friends has developed into a leading live broadcast institution in the industry. After a year of changes, Taobao Live's live broadcast ecosystem has also grown rapidly. Analysts pointed out that making friends and opening up a new battlefield for Taobao live streaming will be a win-win situation for both sides, and the development from a single platform to multiple platforms is the new direction for the future development of the live streaming industry. (E-commerce News)

3. Kuaishou launches the 116 Xinyi Shopping Festival for food, wine and digital home appliances as key subsidy categories

On October 20, Kuaishou E-commerce recently officially announced the theme of the 2022 Kuaishou 116 Xinyi Shopping Festival as "Really make up for it, really save it." This year's Kuaishou 116 Xinyi Shopping Festival is divided into three activity stages: September 28 to October 19 is the "preparation" period for merchants to register, October 13 to October 19 is the pre-sale reservation period, and October 20 to November 11 is the official activity period. Among them, food, wine, and digital home appliances are the key categories of Kuaishou 116 subsidy. On this year's 116, Kuaishou E-commerce launched activities such as national short video sales, short video sales ranking competition, and short video traffic support for large merchants. (E-commerce News)

4. Meituan Takeout launches green channel for sub-brand launches to chain merchants

On October 20, Meituan Takeout recently launched a green channel for sub-brand launches for chain merchants, and set up a special team to try to provide online operation supporting services for sub-brands to help chain brand catering merchants solve the problem of rapid incubation of sub-brands and better serve online users. At present, through the green channel for opening a store in Meituan Takeout sub-brand, the review time for a sub-brand to open a new store only takes half a day. At the same time, Meituan Takeout Business Manager will provide refined operation guidance based on the sub-brand's sub-brand's sub-brands, helping sub-brands reach relevant people online, increase the exposure of new brands, and promote the increase in the number of takeout orders in the store. (E-commerce News)

Internet news

5. Mafengwo's autumn travel "bee-facing vane" in 2022: The average increase in autumn popularity in the past week has reached 80%.

On October 20, Mafengwo released the "bee-to-baring" autumn travel for 2022. Data shows that in the past week, the average popularity of "Autumn" searches in various places has increased by 80%. While the travel range is still mainly local and surrounding areas, hiking in cities and suburbs, hot spring bathing, and autumn harvesting experiences are popular ways to play this fall. At the same time, "hiking" has been loved by travelers of all ages after the beginning of autumn, and its popularity has increased by 66% in the past week. In addition, due to the changes in temperature, the popularity of "hot springs" in various places has also soared recently. The average popularity of hot springs in Guangdong has the highest increase, and "Huizhou Hot Springs" has risen by 166%. (E-commerce News)

6. Li Guoqing set up a new company, "feel good" business scope including Internet live broadcast services

According to the news on October 20, Tianyancha App showed that on October 19, Beijing Feeling Good Information Technology Center was established, and the executive partner was Li Guoqing. The business scope of the company includes: digital cultural and creative software development; cultural and entertainment broker services; Internet sales; video and video production services; personal Internet live broadcast services; corporate image planning; literary and artistic creation; marketing planning, etc. According to the equity penetration chart, the company is jointly held by Li Guoqing and Tianjin Wanjuanshu Network Technology Co., Ltd. Public information shows that Li Guoqing, male, was born on October 1, 1964, is the former CEO, co-founder and chief major shareholder of Dangdang.com. (E-commerce News)

Cross-border newsletter

7. PingPong launches Amazon Belgian site payment service

According to October 20, Amazon has officially launched a Belgian site a few days ago. PingPong simultaneously launched Amazon Belgian site collection service to help sellers explore the Belgian market. According to official Amazon rules, the Belgian station uses the euro as currency and the store is available in French, Dutch and English. New sellers open a site in Belgium, and can be opened with a European joint account, without the additional monthly service fee for the site. At the same time, if the company is established in China and there is no overseas inventory in Belgium, there is no need to register a VAT VAT tax number. (E-commerce News)

8. The eBay Australia website launches the batch publishing function "multi-listing"

On October 20, eBay Australia recently announced the launch of the "Batch Listing" function. Sellers who join the eBay fulfillment by Orange Connex plan can use this function to simplify publishing operations. With this new feature, sellers can add up to 9 listings of the same SKUs on eBay Fulfillment item listings. If the number of SKUs added is equal to or greater than 5 units, then all listings can share the same inventory. Advantages of the new features include: eBay seller protection; fast item posting; automatic processing time, transportation services and faster expected delivery dates; automatic restocking function; eBay Plus badge; automatic item tracking. (E-commerce News)

9. Home furniture e-commerce Wayfair officially opened Irish site

On October 20, Wayfair announced the official opening of its Irish site. At present, Wayfair has set up an office in Ireland and has built a logistics distribution network to provide Irish consumers with direct logistics delivery services. In addition to the North American market, Wayfair now covers four European countries and will join more markets in the future. At the same time, linking various European markets, you only need one European account to sell it to many European countries. Wayfair has set up its own warehouse CastleGate in the UK and Germany, and has opened up logistics and operation channels in the EU, and sold furniture from all over the world to the European and American markets more quickly. (E-commerce News)

10. Walmart announces the resumption of Black Friday Sale Day discount event

According to October 20, Walmart announced on October 19 local time that due to customer demand, Walmart will resume a one-month "Black Friday Sale Day" discount event. This year's newly launched Walmart Black Friday Sale Day event will begin on Walmart.com every Monday in November. To ensure the return process of Black Friday products, Walmart offers three new returns options, including holiday guarantee, curbside returns and Walmart+ members’ return pickup. (E-commerce News)