Morning news: The average daily number of people receives a shopping cart full prompt that Taobao will improve this during Double Eleven; Today's Toutiao APP sets up an independent "shopping" channel and products are provided by Douyin e-commerce; Luo Yonghao may start Taobao live broadcast and premiere on "Double 11"; Tmall Supermarket launches WeChat mini program may test the waters of e-commerce business in WeChat; AliExpress upgrades overseas Double Eleven logistics guarantee: the preferred warehouse supports door-to-door collection for the first time...
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E-commerce newsletter
1. The average daily number of people tens of millions of people receives a shopping cart full prompt. Taobao will improve this during Double Eleven.
According to October 18, recently, many netizens said on social platforms that their shopping carts were full before Double Eleven arrived. Platform data shows that an average of 10 million people per day were reminded for the full shopping carts. Taobao staff said that they have been paying attention to the user's voice about shopping cart capacity. Every day, they can find that users are prompted because the shopping cart capacity is insufficient. This will be improved on Double Eleven. It is reported that the capacity of Taobao shopping carts was 50 items in 2012, expanded to 100 items in 2015, and expanded to 120 items in 2016. In April 2021, Tmall expanded its capacity to some users with insufficient capacity again, from 120 to 200. (E-commerce News)
2. Taobao Live's 2022 "Bald Head" Report: Nearly 50% of people born in the 1990s should prevent consumption from taking off
On October 18, Taobao Live and Diantao APP recently released the "Taobao Live's 2022 "Bald Head" Report". The post-90s generation pays more attention to anti-detect products than the 60s, 70s and 80s generations, and their consumption strength is quite strong, and they have gradually become the main force in preventing consumption. Data shows that the consumption of people born in the 1990s accounts for nearly 50%. The "Taobao Live 2022 "Bald Head" Report" also pointed out that men's scalp care, men's shampoo, and men's wash suits and wash care products lead, ranking among the top three in men's wash care products. (E-commerce News)
3. Today's Toutiao APP sets up an independent "shopping" channel product provided by Douyin e-commerce
According to October 18, an independent "shopping" channel has been set up in the Toutiao APP. The channel is located in the function column of the search result page. Users can search for keywords, find products in the shopping channel, and place orders to purchase. The products are provided by Douyin e-commerce. It is worth mentioning that the original "Value Point" mall channel in Toutiao, mainly based on "Toutiao Store", still exists, which means that users can shop in two channels. In fact, Toutiao issued a notice in the first half of this year stating that it will upgrade the live broadcast sector as a whole, and the upgraded live broadcast service "will be provided by Douyin." (E-commerce News)
4. Luo Yonghao may start Taobao live broadcast and premiere on "Double 11"
According to October 18, Luo Yonghao will start Taobao live broadcast and premiere on "Double 11". An insider of the "Make a Friend" team posted a message on social media saying that Luo Yonghao's "Double 11" premiered on Taobao and is investing in investment. The other party said that the news has not been officially announced yet, so it is not convenient to disclose more information and will be officially announced to the public soon. In addition, a "Make a Friend's Strict Selection Store" store was also opened on Taobao, and the number of fans exceeded 10,000. (E-commerce News)
Internet news
5. Tmall Supermarket launches WeChat mini program and may test the e-commerce business in WeChat.
On October 18, Tmall recently launched a WeChat mini program called "Tmall Supermarket Xiaodangjia" on WeChat, and it is equipped with the Tmall Supermarket logo and the introduction of "Tmall Supermarket Home Delivery". Entering the "Tmall Supermarket Xiaodangjia" mini program, the "Tmall Supermarket" will be displayed directly above. At present, the mini program mainly displays the "cat super card" of Tmall Supermarket and the introduction of "value-for-value exchange" in statically. The homepage does not synchronize the shopping pages of Tmall Supermarket. Tmall customer service said that they have not notified the WeChat mini program to use at present, so they cannot determine when the mini program will be officially enabled. (E-commerce News)
6. Popular Chinese stocks rose and fell on Tuesday. Pinduoduo rose by more than 5%.
According to news on October 19, popular Chinese stocks rose and fell on Tuesday, with Pinduoduo rising by more than 5%, Daily Youxian, Vipshop, and Bilibili rising by more than 1%, and JD.com and Baidu rose slightly. Zhihu fell by more than 4%, BOSS Direct Pin, Best Group, etc. fell by more than 3%, iQiyi fell by more than 2%, Weibo fell by more than 1%, NetEase, Alibaba, Tencent Music and Ideal Auto fell slightly. (E-commerce News)
Cross-border information
7. The first day of the Cyber Monday e-commerce festival in Chile reached US$11 million
According to the news on October 19, the San Diego Chamber of Commerce pointed out that the first day of the Cyber Monday e-commerce festival in 2022 reached 100,000 transactions, with a transaction volume of US$11 million. The E-commerce Festival lasted for three days, and a total of 799 websites participated in this event. It is reported that this e-commerce festival has also attracted many new merchants and entrepreneurs to join. In addition, the Chamber of Commerce reminds consumers to enter from the official website of the E-commerce Festival to avoid being deceived by fake websites. (Yibang Power)
8. AliExpress upgrades overseas Double Eleven logistics guarantee: the preferred warehouse supports door-to-door collection for the first time
Specifically, 60-day free warehouse rental: Weihai Preferred Warehouse and Hangzhou Preferred Warehouse have increased the number of free warehouse rental days from the original 30 days to 60 days, and merchants can make reasonable stockings and rent them for free. Freight subsidy for preferred warehouses: From October 10 to December 31, merchants will enjoy the discounted rights of 10% off worries and 20% off worries and 20% off worries and 30% off worries and simple orders in Hangzhou. In addition, the preferred warehouse will also offer shipping discounts for new Russian products. The first time the preferred warehouse supports door-to-door collection: it eliminates the cumbersome links of third-party transportation, and all logistics nodes can be tracked online. (E-commerce News)
9. Lazada: 80% of Southeast Asian consumers say they hope the goods will be delivered on the same day
On October 18, in order to gain an in-depth understanding of Southeast Asian consumers, Lazada joined hands with Singaporean e-commerce solution suppliers Synagie and GroupM to survey 38,138 e-commerce users in six Southeast Asian countries, including India, Malaysia, Philippines, and New Taiyue, and compiled the "Transformed Southeast Asia - From Discovery to Contract Performance" e-commerce consumer behavior report. In the report, 80% of Southeast Asian consumers said they hope the goods will be delivered the same day. 43% of the respondents hope that the goods they purchased can be delivered the next day; 73% of the respondents hope that the goods they purchase will be delivered for free. The report shows that 84% of consumers use Lazada's free shipping offer, and 75% of them expressed satisfaction with the coupon. (E-commerce News)
10. Temu, a cross-border e-commerce platform in Pinduoduo, has been launched in Africa
Subsequently, on September 17, Temu ranked first in the number of daily downloads in the Google Play Store shopping app, surpassing Amazon and SHEIN, attracting attention from the entire network. On October 18, Temu surpassed Amazon Shopping to top the list of free shopping applications in the US App Store. It is worth mentioning that in addition to attracting widespread attention in the United States, it is reported that Pinduoduo has launched Temu in Africa and has also achieved good results. Relevant data shows that Temu has entered the top 200 free Google Play Shopping List in many African countries. Among them, in Cameroon, Temu ranks 22nd on the Google Shopping Free List, surpassing its ranking in the United States. (E-commerce News)
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