#Laogao E-commerce Newsletter#[E-commerce Evening News on October 11]

Evening News: Taote Double 11 gameplay: Mainly promote the search and price comparison function; Douyin e-commerce tests the "9.9 special offer" channel; Meituan Youxuan announced that it will upgrade its brand positioning to "Tomorrow's Supermarket"; eBay Australia Station: Shopify will disable the eBay app next year; eMarketer: It is predicted that the sales of subscribed e-commerce in the United States will increase by 15% in 2022...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote Double 11 gameplay: mainly recommends search and price comparison function

According to news on October 11, Taote, which focuses on cost-effective and direct supply from the source, officially launched its third "Tmall Double 11" on October 10. During Double 11, Taote also launched a series of services such as "30-day refund", "return free shipping" for all categories, as well as "next-day delivery" for exclusive direct-operated stores. Previously, Taote held a Taobao factory merchant conference on September 20. Wen Zhu, general manager of the operation of Taote business department, explained to Taote direct sales to Taobao factory direct sales to Taobao direct merchants participating in this year's Double 11, including staggered sales, next-day delivery, merchant stratification, membership service system, etc. (E-commerce News)

2. Douyin launches the "Douyin terminal online fulfillment function"

On October 11, Douyin E-commerce recently issued an announcement on the online fulfillment function and migration of education and training within the Douyin terminal. Starting from mid-to-late October, merchants will receive migration notifications such as text messages and website messages. Merchants who receive the notification can start publishing courses, and then they will arrange for full online, and all merchants can apply for use. Currently, functions such as live classes, homework, Q&A, etc. are not supported. (E-commerce News)

3. Meituan Youxuan announced the upgrade of its brand positioning to "Tomorrow's Supermarket"

Up to now, Meituan Youxuan’s “order today, pick up the next day” service model has covered more than 2,000 cities and counties across the country. According to Meituan Youxuan data, more than half of the pickup points on the platform are located in towns, which not only makes shopping more convenient for farmers, but also drives a variety of jobs such as sorters, drivers, and pickup point store managers. It is worth mentioning that Meituan previously announced unaudited comprehensive results for the three months and six months ended June 30, 2022. In this quarter, Meituan's revenue increased by 16.4% from 43.8 billion yuan in the same period in 2021 to 50.9 billion yuan. (E-commerce News)

4. Xiaohongshu’s internal testing new function “voice live”

Specifically, in the "voice scene", every user can create a public room, and the topics are relatively broad, including travel, workplace, artistic trends, learning check-in, emotions, music and other topics that are of interest to many young people. In addition, users can see the rooms in the trailer, and if you are interested in topics, you can make an appointment in advance to join. In the "room", there are three roles: host, guest and listener, and each room has 11 guest seats to speak. It is worth noting that at present, the "voice live" function is still in the small-scale testing stage. The experience found that the ratio of male to female users in the voice scene was relatively balanced. (E-commerce News)

5. TikTok e-commerce test "9.9 special offer" channel

According to the exclusive news on October 11, Tech Planet, TikTok e-commerce will launch a new channel called "9.9 Special Price", which is embedded in the mall of the Douyin Speed ​​Edition APP, and users can enjoy low discount prices on this channel. At the same time, Douyin recently released the "Douyin Speed ​​Edition Mall's 9.9 Special Offer Channel Investment Rules", which detailed the purpose of the "9.9 Special Offer" channel, investment guidelines, and the platform's support for the platform. (E-commerce News)

Internet news

6. JD.com will plan and build Asia No. 1 warehouse in Jiangdong New Area, Haikou, Hainan

On October 11, a reporter from Haikou Daily learned from the Haikou Jiangdong New District Administration that recently, Haikou City has sold the right to use a state-owned construction land in Jiangdong New District through listing. The plot is located in the airport economic zone of Jiangdong New District, with a total land area of ​​33,618.13 square meters. Hainan Zhisheng Logistics Co., Ltd., funded by JD Group Co., Ltd., won the bid for 24.1714 million yuan. The land sold this time will be designed and built in accordance with the "JD Asia No. 1 Intelligent Logistics Park Design Standards" together with the land picked on June 30, 2021. (E-commerce News)

7. Tmall Excellent releases new store type "Life +"

On October 11, Tmall Youpin’s official account released a news today that recently, Tmall Youpin launched a new "Life +" store model, and the supermarket store development will be fully launched from October 1. Official data shows that as of August this year, Tmall Youpin has more than 10,000 offline stores in more than 1,900 counties across the country, and has in-depth cooperation with more than 180 home appliance brands. It has a brand of direct power supply and rich products, which can meet users' one-stop home appliance shopping needs. At the same time, Tmall Youpin provides membership services such as only replacement and no repair in 365 days. (E-commerce News)

Cross-border newsletter

8. eBay Australia site: Shopify will disable eBay app next year

On October 11, eBay Australia issued an announcement stating that starting from January 1, 2023, the eBay application on Shopify will be suspended. If the seller needs to continue to manage his eBay store items through Shopify after that date, the seller needs to migrate to a third-party application, or manage the items directly on the eBay website. There are currently a series of third-party applications that can connect eBay and Shopify. The highest rated app on the Australian Shopify App Store is Codisto, and others include Omnivore, Inkfrog, CedCommerce, Sellbrite and some custom applications. The eBay application will continue to function properly until December 31, 2022. (eBay official)

9. eMarketer: Forecasting U.S. subscription e-commerce sales will increase by 15% in 2022

On October 11, global market research firm eMarketer released the 2022 US subscription e-commerce report: It is expected that US subscription e-commerce sales will grow by 15% in 2022; food, beauty and personal care and other daily necessities are the strongest driving force for subscription e-commerce growth; order fulfillment capabilities are the key to merchants maintaining stable growth in subscription services. According to the eMarketer report, U.S. subscription e-commerce sales will grow by 15% in 2022, slowing down compared with 2020 and 2021. (E-commerce News)

10. The "On-time Cross-border" brand was officially released

On October 11, the "On-time Cross-border" brand was officially released. As a layout in the field of cross-border new retail, "On-time Cross-border" will provide cross-border enterprises with logistics and supply chain solutions. According to reports, JUSDA is a supply chain logistics technology management platform service company authorized by the "Foxconn Technology Group", focusing on the entire end-to-end supply chain integration from raw materials to finished products in the upstream of the manufacturing industry, and from finished products to end consumers. Go to cross-border (JUSDA SmartRetail / JUSDA SR) on time, focusing on empowering new cross-border retail supply chains, and providing customized supply chain solutions to M (Merchant merchants and Manufacturer manufacturers). Currently, logistics services such as dedicated line packages, air-sea and land-rail transportation headlines, overseas warehousing and distribution are provided. (E-commerce News)