Laogao E-commerce Newsletter on December 21

　　#Laogao E-commerce News# [E-commerce Evening News Brief on December 21] 1. Can I buy a Forbidden City mobile phone worth 19,999 yuan? 2. The details of online car-hailing in Beijing and Shanghai were implemented; 3. Huang Xiaoming sued Weibo users for infringing their reputation rights and was compensated more than 60,000 yuan in winning the lawsuit; 4. Cao Dewang talked about the tax burden: a mobile phone with a total of 6,000 yuan must pay 1,020 value-added tax; 5. There are new ways to play this year's Spring Festival red envelopes, and Alipay first recommended AR real-life red envelopes.

　　1. Can I buy a mobile phone for the Forbidden City that costs 19,999 yuan?

　　On December 21, a mobile phone manufacturer recently launched a mobile phone with Beijing Forbidden City Cultural Communication Co., Ltd. Each mobile phone with traditional patterns such as Tuanlong and Xiangyun is priced at 19,999 yuan, and is said to be limited to 999 units worldwide. It is expected to be launched at the end of January 2017. Unlike the Forbidden City’s past few times innovating in cultural products, many netizens believe that the “Forbidden City mobile phone” is suspected of using the spirit of craftsmanship to show off.

　　Comment: The Forbidden City mobile phone that costs 19,999 yuan is sold for the Forbidden City brand and the royal style. Otherwise, this broken mobile phone will dare to bid for 19,999 yuan and be limited to the global quantity?

　　2. Beijing-Shanghai online car-hailing rules are implemented

　　According to December 21, today, Beijing and Shanghai officially released detailed online car-hailing rules. The Beijing online car-hailing rules have refined the relevant licenses and requirements of online car-hailing platform companies, vehicles and drivers, and stipulate that the operating period of online car-hailing platform is 4 years, and can be extended after expiration and pass the review. The online car-hailing platform must assume the responsibility of the carrier, production safety responsibilities and corresponding social responsibilities in accordance with the law, assume the safety management responsibilities of vehicles and drivers, and purchase relevant insurance for personnel and vehicles. Compared with the draft released on October 8, the principled regulations have not changed. Shanghai still insists that online car-hailing requires "Shanghai people and Shanghai license plates".

　　Comment: Follow the rules, what else can I do?

　　3. Huang Xiaoming sued Weibo users for infringing their reputation rights and was compensated more than 60,000 yuan in winning the lawsuit

　　According to the Haidian Court, Yuan posted a blog post on his registered Sina Weibo Blue V account "EC Brand Observation", pointing out that Huang Xiaoming "eats, drinks, gambles," and "owed 350 million yuan and ran away with his baby", and called Huang Xiaoming a "bastard boss". Huang Xiaoming then sued Sina Weibo's operating entity Weimeng Chuangke Company and Yuan for infringing on his reputation rights. Today, the Haidian Court pronounced a verdict on the case. The court ruled that Yuan's behavior constituted infringement, ordered Yuan to apologize to Huang Xiaoming, and compensate Huang Xiaoming for mental damage compensation of 30,000 yuan and reasonable expenditure on rights protection of 31,524 yuan.

　　Comment: Self-media should be careful of the misfortune coming from the mouth.

　　4. Cao Dewang talks about the tax burden: a mobile phone worth 6,000 yuan must pay a value-added tax of 1,020

　　According to a news report on December 21, Cao Dewang recently said in an interview: How high is China's VAT? Simply put, for a mobile phone that sells for 6,000 yuan, you will have to pay about 1,020 yuan in VAT. Of course, what are the items that can be deducted? The procurement costs can be deducted, wages cannot be deducted, depreciation costs cannot be deducted, management costs and transportation costs cannot be deducted, and the undeductible parts can be about 40% to 50%.

　　Comment: Taxes need to ensure national needs, but they cannot affect corporate development.

　　5. There are new ways to play this year's Spring Festival red envelopes, Alipay's first AR real-life red envelope

　　On December 21, Alipay officially announced the gameplay of "AR real-life red envelope". AR real-life red envelopes are based on the "LBS + AR + red envelope". When users send or grab red envelopes, they need to meet the two conditions of geographical location and AR real-life scanning. Compared with the existing red envelope format, the interactive and interesting nature are much stronger. According to reports, in addition to users who can use this to strengthen offline communication, merchants can also use AR real-life red envelopes to interact with users in-depth at this special time point of the Spring Festival. Coca-Cola has become a brand of Alipay AR red envelope trial.

　　Comment: Can play. This year I won’t watch the Spring Festival Gala and grab red envelopes.

　　6. Meituan Takeout is connected to WeChat wallet, and you can order takeout through WeChat in the future.

　　On December 21, Meituan Dianping and Tencent recently announced that the two parties will further cooperate to open the "Meituan Takeout" entrance in WeChat's "wallet". From now on, users can order takeout directly in WeChat's wallet. It is understood that in this cooperation, the Meituan takeaway entrance will be directly placed on the WeChat secondary menu "Wallet" page, which is the same as the Dianping Food, Drinking, Entertainment, Didi Travel and other entrances that have been connected to before. For users, they just need to click "Me" - "Wallet" - "Meituan Takeout" on the WeChat page, and they can place an order on WeChat directly.

　　Comment: Is Tencent’s acquisition of magic claws going to reach Meituan?

　　7. One year after taking office, Alibaba's "Master Miejue" was awarded the title of "Quality Person" of 2016

　　On December 21, the 2016 "Light of Quality" annual quality ceremony was held in the Great Hall of the People. Alibaba's chief platform governance officer Zheng Junfang (nicknamed "Mijue Shi Tai") was awarded the title of "Quality Person" of the Year, and Tmall International was also awarded the title of the annual charming brand cross-border e-commerce. At the award ceremony, Xu Shuliang, deputy director of the Customs Clearance Department of the General Administration of Quality Supervision, Inspection and Quarantine, said, "I hope that Tmall International will meet the needs of domestic consumers through cross-border imports, and bring domestic quality brands to the international market. I hope that Alibaba will continue to shoulder the banner of quality e-commerce."

　　Comment: China's quality manufacturing is the responsibility of every Chinese company.

　　8. QQ Space promotes red envelope function, those who lack traffic can pay

　　On December 21, QQ Space officially launched the red envelope sending function last night. Compared with sending red envelopes on QQ mobile phones, the sending red envelope function in QQ space does not have the option of "password red envelope" and there are two options: "lucky red envelope" and "normal red envelope". This function is relatively hidden. You need to download the latest version of QQ and click on the "QQ Space Red Envelope" below the red envelope sent by a QQ friend in the space dynamics to enter the red envelope sending interface. Moreover, the QQ space client cannot send red envelopes.

　　Comment: Red envelopes can increase activity, but are not very friendly to the content ecology of social platforms.

　　9. E-commerce "anti-smog" products are hot, Alibaba Health introduces evaluation

　　On December 21, Alibaba Health and the National Labor Protection Products Quality Supervision and Inspection Center (Beijing) conducted third-party professional evaluations on 6 popular masks on the market. Through the live evaluation process on Alibaba Health Platform, consumers can enter the relevant sales page to purchase anti-smog products. Kang Kai, director of Alibaba Health, said that relevant third-party authoritative evaluation agencies will be introduced to conduct live evaluation and broadcasts on anti-haze products such as air purifiers, household oxygen generators, household haze detectors, etc., which are commonly used by consumers, and show the results to consumers through the platform.

　　Comment: Haze is sad for the public and business opportunities for e-commerce.

　　10. Tmall International first released its 2016 report card: Cross-border retail scale continues to be the first, introducing 14,500 overseas brands

　　On December 21, the Global Cross-border E-commerce Summit was held in Hangzhou. Tmall International officially disclosed a 2016 report card: this year's total transactions still remain the first in the market size, and the total number of bonded and direct mail orders remain the first. A total of 63 countries and regions were introduced, covering 3,700 categories and 14,500 overseas brands, of which more than 80% were entering the Chinese market for the first time.

　　Comment: Tmall, a leader in Chinese e-commerce.

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