Morning News: 2022 Taobao Alliance’s new strategy launch conference was held: this year’s Double 11 subsidy increased to 1.5 billion; Suning.com added the 2022 11.11 National Carnival investment rules; JD Home announced that offline stores will be upgraded to a comprehensive retail store model; Amazon US site: Vine plans to offer a 50% discount for limited time in October; Marketplace Pulse releases the eBay global top 100 sellers list...
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1. The 2022 Taobao Alliance new strategy press conference was held: this year's Double 11 subsidy increased to 1.5 billion
According to October 10, the 2022 Taobao Alliance new strategy press conference was successfully held a few days ago. During this year's Double 11, in response to the operating pain points such as the pressure on Taobao customer's funds weekly and the difficulty in controlling investment benefits, Taobao Alliance announced at this conference that it would increase support and upgrade the 1 billion subsidy to 1.5 billion subsidy. At the same time, focusing on Taobao customer's long-term and stable business development goals, Taobao Alliance will provide definite solutions from four dimensions: consumption power, business power, product power, and service power. There are also more Tmall Double 11 Taobao Alliance panoramic gameplay guide and four core technologies upgrades to help Taobao customer's Double 11 operation. (E-commerce News)
2. Daily Youxian announced plans to adjust ADS ratio
According to October 9, MissFresh recently issued an announcement stating that it plans to change its ADS ratio of its American depositary stocks from 1 ADS to 3 Class B common shares to 1 ADS to 90 Class B common shares. Due to changes in the ADS ratio, the ADS transaction price is expected to increase proportionally. However, in the announcement, UFF said that the company cannot guarantee that the ADS transaction price after the change in the ADS ratio is equal to or greater than 30 times the ADS transaction price before the change. The company believes that adjusting the ADS ratio will help the company continue to comply with the listing requirements of the Nasdaq securities market. (E-commerce News)
3. Suning.com adds investment rules for 2022 11.11 National Carnival
On October 9th, Suning.com recently issued a notice to add the "Suning.com 2022 11.11 National Carnival Investment Rules". In 2022, Suning.com 11.11 National Carnival will continue to use the "Commodity Price Power" tool to recommend more affordable products to consumers. The size of the price force coefficient can reflect the level of product discounts. This coefficient will affect the weight of product exposure in public domains such as homepage search, recommendation, and promotion venue. This tool is suitable for all products participating in the 2022 Suning.com 11.11 event. The price of the product will refer to the minimum price, minimum transaction price and general real-time purchase price during the verification period. (E-commerce News)
4. JD Home announces that offline stores will be upgraded to a comprehensive retail store model
JD Home Offline Store has signed contracts across the country to layout nearly 500 stores, and has introduced more than 150 core brands in the industry, covering categories such as building materials, furniture, main materials, home furnishings, and home appliances. The total product pool exceeds 300,000 items. The upgraded JD Home offline store not only includes furniture brand area, basic building materials area, home appliance area and other category partitions, kitchen and bathroom area, children's area, bedroom sleeping area and other real-life experience areas, but also includes customization areas and design negotiation areas, providing consumers with one-stop solutions covering the whole house design and the guarantee of all categories of goods and services. (E-commerce News)
Internet news
5. Korean wave brand Stylenanda closed Tmall overseas flagship store and Chinese official website
On October 9, Korean fashion brand Stylenanda recently officially closed its overseas flagship store in Tmall. Stylenanda customer service told Interface Fashion that the change was caused by channel adjustments, and consumers can go to the official English website to purchase in the future, but their previous membership levels and points will be affected. Tmall data shows that 3CE's sales exceeded 100 million during the "Double 11" period in 2021, ranking third in the cosmetic brand sales ranking, second only to Saint Laurent and Estee Lauder. On Tmall, the number of fans of 3CE official flagship store is 12.18 million, while the Stylenanda overseas flagship store is only 2.98 million. (E-commerce News)
6. Meituan Takeout Data: Sales of cold-proof and warm-keeping products rose sharply recently
Meituan Takeout data shows that on October 8, sales of cold-proof and warm-keeping products rose sharply. According to Meituan Takeout data statistics, in addition to residential areas, there are also many orders for cold-proof and warm-keeping items that are sent to office buildings, schools, hospitals and hotels. Taking Nuanbao, which has the highest month-on-month increase in sales, as an example, 58% of the orders were sent to residential areas, 18% were sent to office buildings, and 8% were sent to university campuses. According to the relevant person in charge of Meituan Takeout, orders for warm and cold-proof products are mainly concentrated in three peak periods, among which orders account for 15% from 8 to 10 am, orders account for 26% from 11 to 13 noon, and orders account for 16% from 4 to 6 pm. (E-commerce News)
Cross-border information
7. Amazon US site: Vine plans 50% off for limited time in October
According to October 9, Amazon's US website recently issued an announcement stating that from 0:00 on October 1, 2022 to 23:59 on October 31, 2022, brand sellers can enjoy a $100 discount (that is, a 50% discount on the original price of $200). Whether it’s becoming a new brand seller or launching a new product, the Amazon Vine program can help sellers get their first product reviews. Participating in Amazon Vine can help increase sales of new or unsold products, up to 19%. When the seller receives the first review from the user of the Vine plan, the account backend will immediately enjoy a 50% discount when paying the fee. The number of participation in this offer is consistent with the maximum Vine use, that is, 60 parent ASINs can be registered to participate in the Vine program at the same time. All accounts that meet the participation conditions can enjoy the discount immediately. (E-commerce News)
8. Shanghai's cross-border e-commerce imports and exports reached 77.97 billion yuan in the first half of this year
Data shows that in the first half of this year, Shanghai's cross-border e-commerce imports and exports reached 77.97 billion yuan, an increase of 41.7%; Shanghai Pudong's cross-border e-commerce imports and exports increased by 9.7% year-on-year, accounting for nearly 40% of the city. Next, it will strive to move towards a scale of 100 billion yuan. At the same time, Shanghai has deepened the construction of a national-level cross-border e-commerce comprehensive pilot zone, and has identified 16 demonstration parks, and has introduced and cultivated a number of leading cross-border e-commerce platform enterprises, logistics enterprises and financial service enterprises. (E-commerce News)
9. Marketplace Pulse releases eBay's top 100 sellers list
According to October 9, Marketplace Pulse recently released the list of eBay's top 100 sellers worldwide, of which 11 sellers are from China. Top of the list is musicmagpie from the UK, which has sold a total of 36 million items since 2011. The second and third places are worldofbooks08 and mediops, respectively, and 28 million and 19 million items were sold. According to the list, 14 sellers sold over 10 million items on eBay, generating hundreds of millions of dollars in sales on the platform over the years. Marketplace Pulse notes that many eBay sellers generate most of their sales on eBay, and they also sell on other platforms, including Amazon, but their business model is built around eBay. (E-commerce News)
10. Shopify will release its third-quarter financial report on October 27
According to October 9, Shopify plans to release the company's third quarter financial report for the end of September 30, 2022 on Thursday, October 27, 2022. The Shopify management team will hold a conference call on Thursday, October 27, 2022 at 8:30 a.m. ET to discuss third-quarter results. The conference call will be broadcast via webcast on the Investor Relations section of the Shopify website. Shopify's adjusted net loss per share was $0.03 under non-GAAP standards in the second quarter of this year, lower than the market's expected earnings per share; an adjusted net loss of $38.453 million, compared with a net profit of $285 million in the same period last year. (E-commerce News)
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