What is the basis for Taobao’s “Guess You Like”?

　　Nowadays, many Taobao sellers are doing "Guess You Like", so what is the basis for Taobao's "Guess You Like"? What is the logic of Taobao search engine "guessing"? The editor of Laogao Crown Club is here to explain to you.

　　First of all, we must understand what kind of logic the search engine will use to recommend products to a "specific" consumer. Then you will know what your optimization direction is.

　　1. First, you will guess your characteristics based on the equipment you are using

　　A consumer who uses Apple is different from a consumer who uses Xiaomi. At least from the perspective of consumption level, search engines will simply understand it: users who use Apple phones have higher consumption levels than users who use Xiaomi phones. Then, in the sector you like, Taobao's search engine will recommend some high-quality things to Apple users, and some low-priced things to Xiaomi users.

　　2. Recommend based on your recent browsing and shopping behaviors

　　This requires two-way consideration, first of all, what you are searching for recently. For example, you have been searching for digital cameras on Taobao recently. Because this thing is valuable and complicated, it is difficult for you to make decisions at once, so you have to watch it a few more times. After you look at it once or twice, you will find that you will open the Taobao mobile terminal again. In the section you like, you will see that Taobao will recommend some "digital cameras" that it thinks are relatively high-quality.

　　Secondly, some of your recent shopping behaviors. Let me give you a simple example. A consumer has recently frequently purchased office supplies such as printers, photocopiers, office desks and chairs on Taobao. Then Taobao's search engine thought: This person may have just started a company and opened a new one and needs to purchase a lot of office supplies. He has bought printers, photocopiers, office desks and chairs. He will definitely need printing paper, pen holders, sticky notes, etc., so he will give priority to recommending these things to this consumer, by guessing that you like the sector.

　　3. Recommended based on seasonal changes and some emergencies

　　For example, it’s almost winter, so Taobao guesses that you may need a down jacket. It’s almost pollen season. You bought masks before, so I will continue to recommend masks to you. Yesterday there was a food program that recommended a special food, and many people searched on Taobao, so this special food is also likely to be recommended to you.

　　4. Recommend some things to you based on your consistent shopping preferences

　　For example, if you have been buying Korean versions, then when the dress is about to reach peak season, I will recommend Korean versions of dresses to you. When the down jacket is about to reach peak season, I will recommend Korean versions of down jackets to you. Do you know what kind of extreme situation will occur even in the future? You will buy auntie towels around the 20th every month, and each purchase will basically last for just one month. So, around the 20th of next month, even if you don’t buy it, Taobao’s search engines are likely to push the aunt’s scarf to you.

　　The above is what is the basis for guessing the Taobao "Guess You Like" brought to you by Lao Gao Crown Club ? Hope it will be helpful to all sellers.

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