After two months of online launch, the e-commerce platform ran away with a payment of 7 million yuan. This e-commerce platform is too arrogant!

2022 is really a troublesome year, and the news of the platform running away has never stopped. This is another e-commerce platform that has "run away" with the money.

1. Sorry, we couldn't help but run away

"I sincerely thank you again for your support and company! We really ran away. Sorry, the money has been washed away by our professional team, and we are also abroad,..."

This is one of two announcements circulating on the Internet by Yiliango, and the official seal of Yiliango is stamped below. However, the two announcements admitting they ran away were proven to be false information.

Subsequently, many media began to report that the WeChat mini program of "Yi Liangou Online Mall" claims to pre-sale iPhone 14 phones at low prices, but after receiving a large number of orders, they ran away and lost contact. Consumers related to the incident complained on major complaint platforms and social platforms, and the number of "exposure posts" has continued to increase, pushing the incident to a hot search.

The whole story is as follows: Two months ago, Yiliango launched the pre-sale activity of the iPhone 14 series and gave the event "No matter how much the initial price, you can enjoy a direct reduction of 500 by participating in the pre-sale", and set up a coupon of 1588 for 2,000.

Just as the iPhone 14 series was released, such a large discount has attracted many consumers. Many people pay through this WeChat mini program and want to book a new Apple phone in advance. As a result, the night before the sale started, something happened to Yiliango, and there was news of him running away everywhere on the Internet.

The words of the two announcements were of no shame and even had a sense of ridicule, advising consumers not to trust people at will, saying that they also need money to live, so that everyone should not be disappointed. If the money is gone, you can make another profit, nothing. He also said that he was already abroad and that this country had no extradition treaty and could not extradite them back.

I have seen so many companies running around, but I have never seen such an arrogant one.

At present, the mini program cannot be searched on WeChat. The relevant page shows that the online mall has suspended service due to violations. It is said that at least 300 people were cheated in the "Yi Liangou runs away" incident, involving more than 7 million yuan. Among them are both ordinary consumers and "scalpers".

2. How does Yiliango harvest consumers?

Yiliango has a routine of harvesting consumers, and it is very clear.

First, use rhetoric to attract traffic in the scalpers and wool party groups. Yiliango has some clusters of scalpers and wool parties. In the group, they will publish discounted Apple phones. Scalpers will say that they don’t have enough accounts and need to find someone to help place an order. After receiving the goods, they can earn a price difference of 400-600 yuan, which will attract users to join.

Secondly, use professional packaging platforms. The design of the Yiliango mini program page is the same as that of Apple's official style. The Apple phone sold when it was first launched was shipped the next day. The customer service consultation and refund processing are also very timely. You can get refunded in seconds if you apply for a refund. Many people think that this is a newly emerging formal e-commerce platform, but it is just using Apple's products to attract traffic.

This is indeed easy to gain the trust of consumers. It can be purchased below the market price and handled in time. The psychological safety line has been successfully put down. Many ordinary consumers have also placed orders because of the cheapness and the ability to rush to buy new models.

As a result, around September 13, many users found that they could no longer contact Yiliangou's official website. The customer service only had a robot reply, and there were also many complaints about Yiliangou on the Black Cat Complaint Platform.

3. What platform is Yiliangou?

Qichacha shows that behind the "Yi Liangou" mini program is "Chongqing Yi Liangou Electronic Technology Co., Ltd.". The company was established on July 28 this year, less than two months ago. Its business scope includes electronic product sales, electronic components retail and information system integration services.

It only took 2 months to go online and it was able to make a payment of 7 million yuan. Yiliango sold iPhone 14 with the lowest market price. On the Yiliango platform, the 256g iPhone 13 is priced at 5,399 yuan, which is 900 yuan cheaper than the official website. Even the latest iPhone 14 is 500 yuan cheaper than the official website.

It is said that early purchases are shipped normally. After gaining consumer trust and traffic, Yiliango began to harvest. He first used the release of new iPhones with high popularity and high topics as a gimmick, and then used low-price measures to defraud users of orders and purchases, and then ran away with money.

In such a bad situation, the tool used by Yiliango is just a WeChat mini program. Some media said that Yiliango uses the technical support of WeMall, and it should not be developed separately. It is estimated that it will cost tens of thousands of yuan at most. It is said that many merchants will build mini programs like this, and the cost is not high, ranging from thousands to tens of thousands of yuan.

It is precisely because of the low cost that mini programs have attracted many merchants, including Yiliango. Some mini programs do not have transaction guarantees for payment. Many mini programs can set the payment period to be "T+N", T is the delivery time, and N is how many days after delivery. At this time, the payment will be in the merchant account, giving Yiliango the opportunity to get loopholes.

4. Who is the responsibility?

Yi Liangou’s second announcement said that it had gone to a country without an extradition treaty. If it was really impossible to be extradited back to China, let alone Yi Liangou’s responsibility, who else should bear this responsibility?

What everyone naturally thinks of is the mini program. Based on the trust of online shopping, consumers have been in the current domestic e-commerce penetration rate. E-commerce shopping has indeed been smooth for more than ten years, but these successes are based on mainstream e-commerce platforms. The platform of each e-commerce platform has regulated merchants from qualification review to receipt and payment, and bears joint and several liability with the operators on the platform in accordance with the law depending on the situation.

Behind Yi Liangou's escape, it reflects that mini-program e-commerce has transaction loopholes and regulatory blind spots to a certain extent. Compared with traditional e-commerce platforms, the structure of services provided by mini-programs is very different, and the degree of consumer rights protection is also different. The firewall inside and outside the mini-program e-commerce has not been fully established. Traditional e-commerce only receives the payment after receiving the goods. However, after Yiliango, after the purchaser pays, the money goes directly to the merchant’s account and is quickly transferred by withdrawal.

Since the law does not clarify the regulatory subject of mini-program e-commerce, Yi Liango's escape has become a necessity in chance. I just hope that the relevant departments of the mini program can pay attention to it and start to solve the transaction guarantee function, and create a reliable consumption environment together.