With the rapid development of the e-commerce industry in recent years, many people have achieved success in e-commerce, so more and more people join e-commerce, especially those who open online stores are all newbies. So how to operate e-commerce ? In fact, opening a store does not mean engaging in e-commerce. Only by doing a good job in store sales can you say that you have truly started e-commerce.
Whether you are operating e-commerce platforms such as Taobao or JD.com, as long as you are involved in the operation level, there are operational steps. Any industry position has processes. Clear e-commerce operation steps can make your work more organized. So what are the steps for e-commerce operation? What are the techniques?
First, factors that influencing personalized search
1 Search preferences
2 Click to like
3 Click to feedback
4 Convert preferences
5 History
Second, the direction of basic weight optimization
1 wireless search click rate
2 Wireless search conversion rate
3 Wireless transaction proportion
4 Wireless promotion proportion
5 Page acceleration speed
6 Page stay time
Third, copywriting requirements
1 Accurate
No more words to the point
2 Easy to understand
3 Interesting
4 Resonance
Fourth, factors affecting click-through rate
1 Promotional Picture
A Key points
Eye stimulation
Highlighted theme
Have memory
B. Image browsing method
Important points: Create discovery points
Interest: Explore the points of interest
Understanding: simplicity and profound meaning
Click to infect: interest mining accuracy
2 Price
3 sales
4 keywords
Highlight the product selling points (how to highlight the previous article has detailed answers) The language is concise and clear, distinctive and creative, including core words, and adding long-tail words!
Fifth, choose the
Three highs and one low strategy
1 Click rate is more than 2 times
2 Collection is greater than 10%
3 The conversion rate is 2 times greater than that of the industry
4 The access depth is greater than 1.5
5 The bounce rate is less than 80%
Sixth, wireless terminal optimization
1 Select words
2 Title
3 Bid
4 Delivery
Seventh, selling point
1 The selling point is positioning
2 Selling points are advantages
3 Selling points are potential demands of consumers
4 Product advantages, service advantages, emotional advantages
5 selling points are displayed through pictures and texts
6 Visual rendering page logic
Eighth, wireless weights include factors
1 Mobile phone details page
2. Wireless transaction ratio
3 wireless header optimization
4 Wireless terminal on-board and off-shelf time
5 wireless keyword drop-down words
6 wireless conversion rate
7 Mobile phone traffic proportion
The above eight points are the 8 steps that need to be paid attention to when doing e-commerce operations. In fact, e-commerce operations are also lawful. What we need to do is to grasp the direction and avoid the pitfalls of e-commerce operations so that we can continue to operate healthily.
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