Morning news: TikTok 921 Good Products Festival Final Report: Transaction volume exceeds one million live broadcast rooms; What is worth buying has reached a strategic cooperation relationship with October rice fields to deepen cooperation on customized marketing and product creation; Alipay Assistance Agricultural Channel officially operates: 33 assisted counties have entered into special agricultural products; Vipshop’s strategic investment in daily necessities overseas platform Qpendo; SHOPLINE Logistics and Yihaitong signed a contract to jointly improve cross-border e-commerce infrastructure construction...
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1. TikTok 921 Good Things Festival Final Report: The transaction volume exceeds one million live broadcast rooms reach 3,950
According to September 23, the Douyin 921 Good Things Festival officially ended at 24:00 on September 21, and the activity report has been released. The battle report shows that during the Douyin 921 Good Things Festival, Douyin e-commerce transaction volume exceeded one million and reached 3,950 live broadcast rooms, short videos with shopping carts played 72.1 billion times, brand joint promotion covered more than 500 cities, and brand joint promotion brought 13.4 billion off-site exposure. (E-commerce News)
2. Vipshop exposes its self-built appraisal center for the first time
On September 22, Vipshop recently revealed its self-built appraisal center for the first time, conducting authentic appraisal of high-value specialty products such as luxury goods, jewelry, and big-name shoes. In addition, Vipshop has also established a huge and detailed authentic database of products, and a product needs to undergo three cross-appraisals to achieve final results. Products identified as authentic by Vipshop will be added with Vipshop's unique coded anti-counterfeiting marks. If there are high temperature, tear, water, etc., there will be obvious traces on the anti-counterfeiting marks. For some valuable products, Vipshop adopts its unique invisible anti-counterfeiting technology and regularly replaces anti-counterfeiting solutions to ensure authentic products. (E-commerce News)
3. What is worth buying to reach a strategic partnership with October Rice Field to deepen cooperation on customized marketing and product creation
On September 22, the grain brand October Rice Field held a brand achievement launch conference on the "October Rice Field Harvest Season" recently, and officially announced the strategic cooperation relationship with "What is worth buying". Qiu Yudong, executive president of Worth Buy Technology, introduced that most of the users of Worth Buy are highly educated and high-income groups in first- and second-tier cities. In consumption decisions, they tend to actively select consumer brands with good quality, especially food categories. (E-commerce News)
4. Kuaishou e-commerce risk control black and gray industry intercepted more than 6.6 million abnormal requests
On September 22, Kuaishou released a special announcement on the governance of Kuaishou's e-commerce risk control black and gray industry, saying that at present, the Internet black and gray industry has formed a complete industrial chain and has continuously derived new forms. Illegal behaviors such as black and gray industry attacks and various forms of online fraud not only harm the legitimate interests of consumers, but also affect the normal operation of merchants and disrupt the normal order of the platform. Kuaishou E-commerce Risk Control Center has long been committed to fighting against illegal behaviors such as black and gray industry, constantly upgrading iterative algorithm recognition models, improving the platform's ability to identify and crack down on related illegal behaviors. (E-commerce News)
5. SF Express and SF Express launch "exclusive emergency parts" service
On September 22, in order to deliver the freshest Yangcheng Lake hairy crabs to consumers' tables as soon as possible, SF Express, SF Express, and parent company SF Express, will extend the exclusive emergency service to the hairy crab delivery scenario, realizing cross-city express delivery in the economic circle and the province's cross-city flow, allowing Yangcheng Lake hairy crabs to be delivered to other destination cities as fast as 4 hours from the place of origin. At present, the cross-city express delivery scope of Yangcheng Lake hairy crabs has covered cities such as Shanghai, Nanjing, Hangzhou, Ningbo, Wenzhou, Hefei, Wuhu, Changzhou, Wuxi and other cities. (E-commerce News)
Internet news
6. Youzan's new retail functions are new: the administrator of the shopping guide department supports import and export
On September 22, Youzan New Retail launched new features this week, one of which is the administrator of the shopping guide department supports import and export. When importing the shopping guide in batches in this upgrade, you can fill in the information of the corresponding management department at the same time, and the information of the shopping guide and the shopping guide department administrator can be imported in one step. At the same time, this requirement supports the export of administrator information of the shopping guide department. The specific information supported by the export include members, mobile phone numbers, member roles, and manageable departments, which improves the operational efficiency of merchants. (E-commerce News)
7. Alipay Agricultural Assistance Channel officially operates: 33 assisted counties have entered the specialty agricultural products
On September 23, Alipay recently officially launched the Agricultural Assistance Channel, providing free long-term display windows for special agricultural products in 160 key assisted counties. At present, the channel has entered the special agricultural products from 33 key counties for rural revitalization assistance. From September 22 to 28, Alipay will also launch a "Hundred Counties and Hundred Products" theme agricultural assistance activity for seven consecutive days. Previously, from April 2021 to August 2022, Alipay has launched 16 "100 Counties and 100 Products" theme activities for underdeveloped counties, assisting in selling more than 10 million kilograms of agricultural products and total sales exceed 70 million yuan. All sales belong to farmers and the platform does not charge any fees. After launching the Agricultural Assistance Channel, the specialty agricultural products of 160 counties have a long-term fixed integrated exhibition and sales window. (E-commerce News)
Cross-border information
8. Vipshop’s strategic investment in daily necessities overseas platform Qpendo
On September 22, Qpendo, a cross-border e-commerce platform for daily necessities, announced that it had completed strategic financing, with the investor being Beihai Vipshop, and the amount was not disclosed. This round of funds will be mainly used for brand upgrades, global market advertising and supply chain warehousing, and other links. This is one of the few actions of Vipshop to take action on cross-border e-commerce in recent years. It is understood that Qpendo was founded in early 2022. It is a brand overseas company that provides high-frequency consumer daily necessities for young and fashionable women aged 18-35 in the global market. It has currently operated business in mainstream overseas markets such as North America, Europe, the Middle East, Southeast Asia, Japan and South Korea, covering more than 100 countries and regions. (E-commerce News)
9. SHOPLINE Logistics and Yihaitong signed a contract to jointly improve the construction of cross-border e-commerce infrastructure
On September 22, SHOPLINE Logistics recently held a strategic cooperation signing ceremony with Yihaitong, a subsidiary of COSCO Shipping Group. The two parties will jointly improve the construction of cross-border e-commerce infrastructure, and while serving sellers in mainstream European and American markets, they will work together to develop more logistics products in emerging markets to meet the needs of sellers in different markets, categories and models for logistics services. It is understood that in addition to the One Post series of cross-border logistics channels, SHOPLINE Logistics has a logistics SaaS product ecosystem such as self-developed cross-border e-commerce fulfillment solution OneShip, one-stop smart logistics and warehousing system OneWarehouse, and technology freight system OneCargo. (E-commerce News)
10. Walmart has added three new returns options such as Walmart+door pickup
On September 22, Walmart announced that starting from October, Walmart customers and Walmart+ members can take advantage of three new return options, including holiday guarantee, curbside returns and Walmart+ home pickup. First, Walmart will extend its holiday return policy, and eligible orders made on or after October 1 can be returned by January 31, 2023. Second, Walmart’s roadside returns will allow customers to return items from their vehicles while collecting weekly essentials. Finally, Walmart will offer Walmart+ members the option to pick up goods directly from their doorstep at designated stores. (E-commerce News)
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