#Laogao E-commerce Newsletter# [E-commerce Morning News on September 22]

Morning news: 2022 Tmall Double 11: Taotetao Factory launches next-day delivery service; Feigua adds Douyin’s “product search list”: providing more reference for merchants to select products; Kuaishou E-commerce will carry out special governance of “high product withdrawal rate in the automotive industry” starting from September 28; Alibaba is selected as one of the top 50 most innovative companies in the world in 2022; JD International and FOBGOODS have reached cooperation on B2B finance, logistics, and supply chain...

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E-commerce newsletter

1. Feigua added Douyin’s “Product Search List”: Provide more reference for merchants to select products

On September 22, a few days ago, in Feigua's "Tik Tok Product List", the "Commodity Search List" function was added. The page has three lists of hot-selling products, search popularity list, and search trend list. It also supports viewing the daily hot-selling products of the Douyin platform and the products of users with high purchasing intentions in the Douyin platform according to the second-level classification, providing more reference for product selection. (Yibang Power)

2. 2022 Tmall Double 11: Taotetao Factory launches next-day delivery service

On September 22, Taote recently held a Taobao factory merchant conference. Wen Zhu, general manager of the operation of Taote business department, explained to Taote direct sales to Taote direct sales companies participating in this year's Double 11, including staggered sales, next-day delivery, merchant stratification, membership service system, etc. Data shows that Taotetao factory direct-operated stores have covered more than 150 cities in 14 provinces and more than 1,800 core industrial belts across the country, and more than 10,000 preferred source factories serve more than 300 million consumers.  

In order to allow more factories to participate in the cost-effective consumption supply of Double 11, after Taote recently launched the search pit for merchants, cancelled advertising bidding and zero advertising rental benefits, this year, this year, Taotetao Factory determined a new strategy: continue to add in consumer experience and supply chain construction, but continue to subtract in merchant business thresholds and marketing thresholds. On the consumer side, in order to ensure that consumers are upgraded from "buyable" to "service certainty" and "timeliness certainty", Taotetao Factory will launch "next-day delivery" services to provide traffic support and "next-day delivery" labels for participating products to ensure the upgrade of consumer experience and let consumption drive supply.  

Secondly, the first Taobao factory membership service is recommended, and by providing seed users with a more pleasant equity package system, more valuable user assets can shake hands with Taobao factory industrial belt merchants better. On the merchant side, Taotetao factory started selling at an staggered peak. Tmall Double 11 will advance the sales time to 8 pm on November 10 for the first time, allowing consumer demand to be released more steadily and the production capacity will be organized more orderly. Taotetao Factory will also launch a merchant’s brand-level layered management mechanism, and through differentiated equity design, more and more excellent and unique factories will be discovered and consumed by consumers. (Yibang Power)

3. Kuaishou E-commerce will carry out special governance on "high product refund rate in the automotive industry" starting from September 28

On September 21, Kuaishou E-commerce recently issued an announcement stating that in order to protect the legitimate rights and interests of consumers, provide a better transaction experience, and create a good consumer trust environment, the platform decided to carry out special governance of "high quality refund rate in the automotive industry". This special governance will be held from September 28, 2022 and is expected to last until December 31, 2022. Merchants can query quality refund data on the computer and mobile phones, among which the mobile phones can only view data for the past 30 days. (E-commerce News)

4. Focus on the home life scenes of the elderly, JD.com launches the third shopping festival for filial piety and love for the elderly

On September 21, under the organization of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, the Electronic Information Department, and the Elderly Care Service Department of the Ministry of Civil Affairs, JD.com launched the 2022 Warm Sun Action and launched the third Shopping Festival for Filial Piety and Love for the Elderly. Based on the first warm sun action in 2021, JD.com has deeply focused on improving the quality of home life for the elderly, and released one-stop solutions with the elderly-friendly industrial chain as the core, promoting the comprehensive upgrade of home space's aging-friendly transformation, the construction of a standardized system for the elderly, and the layout of elderly-friendly products.  

Based on the matrix of more than 100,000 full-category elderly-friendly products, JD.com integrates the capabilities of elderly-friendly products, package capabilities, design capabilities and service capabilities to create a 72-hour rapid replacement of new elderly-friendly spaces, and has implemented the first model room. At the same time, JD.com joined hands with the China Building Materials Market Association to launch the construction of the elderly-friendly standard system, and jointly formed the JD.com Nuanyang Brand Alliance to comprehensively promote the upgrading of the elderly-friendly supply chain. During the third shopping festival for filial piety, love for the elderly from September 21 to October 4, JD.com focused on the living needs of the elderly in all aspects of clothing, food, housing, use, etc., and brought elderly-friendly products covering a variety of categories such as tonic health products, food, clothing, shoes, household medical devices, 3C home appliances, communication mobile phones, and furniture and building materials, comprehensively improving the happiness, fashion trends and health care coefficient of the Yinhai people at home. Search for "Warm Sun Action" to go directly to the venue. (Yibang Power)

5. The cumulative transaction amount of the e-commerce platform "Overseas Oil Mall" exceeded 100 billion yuan

On September 22, the official announcement of the National Offshore Oil Mall revealed that as of 17:02 on September 19, the cumulative transaction amount of the self-built e-commerce platform "Overseas Oil Mall" under China National Offshore Oil Group Co., Ltd. exceeded 1,000 billion yuan. It is reported that "Overseas Oil Mall" was officially launched on June 25, 2019, selling nearly a thousand petrochemical products such as refined oil, natural gas, lubricating oil, fertilizer, etc. It is a comprehensive commodity trading platform covering process management, logistics, warehousing and operation services between buyers and sellers. At present, the National Oil Mall has more than 30,000 registered users, 94 stores, 1.02 million transaction orders, the logistics system's transportation volume exceeded 200 million tons, the sales volume was 196 million tons, and the number of waybills was 3.5 million. Its business covers 32 provinces and 322 cities across the country. (Yibang Power)

Internet news

6. Alibaba is selected as one of the top 50 most innovative companies in the world in 2022

Alibaba entered the list for the fifth time, ranking 22nd, ranking among the top three Chinese companies. Alibaba has always been continuously investing in the field of innovation and has taken green technology innovation and promoting sustainable development as one of its key directions. During the 2022 fiscal year, Alibaba invested more than 120 billion yuan in technology-related fields. In August this year, Alibaba released the "2022 Alibaba Environmental, Social and Governance Report" showing that in the 2022 fiscal year, Alibaba reduced carbon by 619,944 tons through the transformation of its energy structure. In the first half of 2022, Alibaba's clean energy transactions exceeded 800 million degrees, which has achieved a growth of more than 150% compared with the whole year of 2021. (E-commerce News)

7. JD International and FOBGOODS reached cooperation on B2B finance, logistics and supply chain

On September 21, FOBGOODS officially announced that it had reached its first cooperation with JD International, and the cooperation content mainly revolves around three aspects: B2B finance, logistics and supply chain. Since then, FOBGOODS will cooperate with JD International to gradually launch order financing, shipping logistics, customs declaration documents and other services, and provide discounts to support merchants to quickly acquire orders, helping more foreign trade merchants enter the road of manufacturing in China. It is understood that FOBGOODS is a B2B global business platform founded by Oubo (Shenzhen) Network Technology Co., Ltd. The current platform mainly covers countries, mainly Europe, the United States, Japan and South Korea, supplemented by Russia, the Middle East and Southeast Asia. (E-commerce News)

Cross-border information

8. Alibaba International Station releases the cross-border index of the September Procurement Festival

September 21 news, recently, Alibaba International Station released the cross-border index of the September Procurement Festival, sorting out the consumption trends in overseas markets at the end of the year. Data shows that due to the economic downturn, global consumption in the dual-federity market tends to "buy at low prices and high quality", and buyers pay more attention to IP creativity and flexible customization. The data also shows that new consumption concepts are being formed around the world. In 2022, there will be 55,000 nail art shops and 400,000 nail artists in the United States, and there will be huge demand for Chinese nail art-related products. The cross-border index shows that from January to April 2022, there were more than 7,000 newly registered outdoor enterprises in China, an increase of 114% year-on-year. The upstream and downstream of the related industrial chains are booming, and will show a strong overseas trend in the future. (E-commerce News)

9. Guangzhou pilots the application of cross-border e-commerce retail imported product barcodes

September 21 news, recently, under the unified deployment of the General Administration of Customs, the application of barcodes for cross-border e-commerce retail imported goods in Guangzhou has been launched. According to statistics, since the pilot program of full traceability and precise supervision through product barcode management, there have been a total of 738 enterprises participating in the declaration of cross-border e-commerce product barcodes in Guangzhou Customs District, and 21.543 million product barcodes have been declared, with an overall application rate of 93%. At the same time, more than 10,000 pieces of enterprise goods barcode information are included in the basic customs database, helping enterprises to correct more than 1,000 product barcodes. (E-commerce News)

10. eBay reminds auto and motorcycle parts sellers to accurately maintain the adaptability of the model.

eBay recommends that sellers must maintain accurate car listing models to reduce the bad experience of buyer complaints and returns caused by adding wrong car models; sellers are advised to conduct a comprehensive review of all publishings in categories that have been activated for model adaptability, and add model adaptation lists to all posts that can confirm the car model, so as to obtain return protection within the scope specified by the policy; sellers are advised to select YES in the Universal Fitment option within the Universal Fitment option within the publication attribute Item Specification to clearly inform the buyer that the publication is a universal piece to prevent unnecessary customer complaints caused by misunderstandings. (E-commerce News)