#Laogao E-commerce Newsletter#[E-commerce Evening News on September 21]

Evening information: Tmall's "Broken Refund Service Standard": The compensation standard is changed to 20% of actual refund; Douyin E-commerce and China Post Express Logistics: Assist merchants in reducing logistics costs; Xiaohongshu Research Report: 81.2% of users are willing to purchase unused new products; Tmall International adjusts the qualification standards for major service merchants; Amazon launches a new payment method Amazon Layaway allows consumers to complete payment in 5 months...

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E-commerce newsletter

1. Tmall "Broken Refund Service Specification": The compensation standard is changed to actual refund of 20%

According to September 21, Tmall platform recently issued a notice stating that in order to further improve the service experience of damaged refund, it plans to upgrade the "Broken Return Service Standards" and will take effect on September 27, 2022. Main changes: 1. Modify the service definition and expand the coverage situation, such as deformation/small pieces, damaged/bloated/dirty goods packaging; 2. Make it clear that the return freight incurred under the conditions of damaged refund service shall be borne by the merchant; 3. Modify the time of consumer initiation, from within 72 hours from the time of signing for receipt (within 24 hours of food items) to within 72 hours after signing for receipt; 4. Modify the compensation standard for non-performance, from a fixed amount of 100 yuan to 20% of the actual refund amount (5-50 yuan); 5. Add the service details for damaged refund, clarify the standards for determining the refund amount, etc.; 6. Modify the buyer's evidence requirements; 7. Optimize the service initiation path; 8. Add the merchant's joining path; 9. Some rule statements/format adjustments. Path 1: "My Taobao" - "My Order" - Click on the corresponding order - "My Service" - Click on "Broken Package Refund" - Initiate Refund/Initiate Return Refund - Upload the voucher and submit. Path 2: "My Taobao" - "My Order" - Click on the corresponding order - "Refund/Return" or "Application for After-Sales" - Choose the reason for refund (the above specified reason), upload the voucher, and initiate a refund. (Yibang Power)

2. Douyin life services have covered 377 cities across the country, including more than 80 vertical categories

According to September 21, the 2022 TikTok Creator Conference was held in Beijing a few days ago. According to him, at present, Douyin’s life services have covered 377 cities across the country, and there are more than 80 vertical categories in the sub-sectors. Regarding the life field, compared with last year, the number of mobile sales merchants on the platform has increased by 22 times, and the overall transaction amount has also increased by more than 30 times. In the past August, the number of creators on the platform increased by nearly 5 times compared with the same period last year, and the number of content related to life services was released as high as more than 13 million, which helped more than 280,000 small and medium-sized enterprises to achieve revenue growth. (E-commerce News)

3. Douyin E-commerce and China Post Express Logistics: Assist merchants in reducing logistics costs

On September 21, the Douyin e-commerce "Mountain Goods Headlines" agricultural assistance project and China Post Express Logistics signed the "Cooperation Framework Agreement" on the 19th. The two sides will integrate and utilize a number of resources to carry out cooperation in promoting logistics guarantee for agricultural merchants, building postal e-commerce live broadcast rooms, and joint agricultural assistance projects. "Mountain Goods Become a Headline" has previously cooperated with China Post Express Logistics in many provinces and cities. The two parties help merchants reduce logistics fulfillment costs through express delivery and cloud warehouse subsidies; optimize indicators such as sign-up time and excessive long order share, and overall improve merchants' order fulfillment quality and improve agricultural product consumption experience. According to statistics, in Guizhou, Hubei and Guangxi mountain goods assistance projects, China Post has issued a total of more than 3.3 million agricultural specialty products from mountain goods pools, an increase of 54% from before the event, helping agricultural merchants of different sizes reduce logistics costs by 15%-20%, and shorten the overall fulfillment time by 7%. (Yibang Power)

Internet news

4. Xiaohongshu Research Report: 81.2% of users are willing to purchase unused new products

On September 21, Xiaohongshu released a series of population value research reports on "Inspiration Marketing and Research Institute" in 2022. The first batch of reports covers three major industries: beauty, beverages, and 3C digital. According to the report data, 82.5% of beauty users choose Xiaohongshu to learn about beauty care content. Nearly half of beauty users said that if you see beauty products on Xiaohongshu no more than 3 times, you will be planted and you will have the idea of ​​further understanding of the products. In this survey, 81.2% of users expressed their willingness to purchase unused new products. Overall, loving pursuit of new things, loving bloggers, and focusing on effects are the core features of Xiaohongshu's beauty and personal care users. (E-commerce News)

5. Make a friend and won the 2022 Douyin E-commerce Clothing Partner Award

On September 21, Douyin E-commerce recently held the 2022 Douyin E-commerce Clothing New Trend Ceremony in Hangzhou. It is understood that the live broadcast room of Jie Ai Friends was launched on Douyin in April 2020. Last year, based on the main account of a friend, 5 clothing vertical live broadcast rooms were opened to form a clothing account matrix. In the field of clothing, a friend organization has opened a matrix number for multiple categories including design women's clothing, light luxury women's clothing, sports outdoors, business men's clothing, trendy women's clothing, and trendy men's clothing. (E-commerce News)

Cross-border newsletter

6. Tmall International adjusts the qualification standards for major service merchants

The updated rules are as follows: In terms of entry requirements, first, Tmall International can decide whether to allow entry based on actual conditions; at the same time, Tmall International can require customers to provide other qualifications during the application for entry and subsequent business operations. Tmall International stated that it will update its entry and business standards from time to time in light of relevant national regulations, development trends of various industries and consumer purchasing needs. (E-commerce News)

7. Southeast Asian cross-border logistics and warehousing service provider Yuancang overseas warehouse completed angel round financing

On September 21, Southeast Asian cross-border logistics and warehousing service provider Yuancang Overseas Warehouse recently announced the completion of an angel round of financing. This round of financing is invested by Xianfeng Capital, and Shanyu Capital serves as the exclusive financial advisor. It is understood that this round of financing funds will be used for warehousing and logistics construction, system research and development, sales and company operations. It is understood that Yuancang Overseas Warehouse mainly provides integrated warehousing and logistics services, return and exchange, after-sales maintenance and other value-added services for online sellers going overseas in Southeast Asia. The company has set up its own warehouses in five Southeast Asian countries and has completed connections with mainstream Southeast Asian e-commerce platforms such as Shopee, Lazada, and TikTok. (E-commerce News)

8. eBay provides protection measures for sellers affected by Hurricane Fiona

On September 21, eBay's US station recently issued an announcement stating that due to the attack of Hurricane Fiona, most areas of Puerto Rico are experiencing floods, power outages and transportation delays, and many sellers may be implicated, resulting in delays in delivery of their goods. In response, eBay has released seller protection measures to provide support and protection for affected sellers. If the seller's business receives a hurricane impact, the eBay platform will automatically protect the seller's performance rating. (Yibang Power)

9. Walmart Advertising Upgrade Partner Program Strategy Establishes Innovation Partnerships with Multiple Platforms

On September 21, Walmart Advertising recently announced an innovative partnership with TikTok, Snapchat, Firework, TalkShopLive and Roku. Walmart Advertising upgrades its Partner Program strategy to build innovative partnerships to expand advertiser support, increase services and provide access wherever advertisers need it. The Innovation Partnership will provide “test and learn” opportunities for social, entertainment, e-commerce and live streaming throughout the holiday season. The first-time listing pilot between TikTok and Walmart Connect will provide advertisers with the opportunity to serve streaming ads on TikTok, taking advantage of the impact of TikTok's audio full-screen video format and the positioning and measurement of Walmart Connect. (E-commerce News)

10. Amazon launches new payment method Amazon Layaway allows consumers to complete payments in 5 months

Amazon’s new payment method allows buyers to pay 20% of the item’s price on their first payment, with the remaining balance being paid in monthly installments over the next four months. If the consumer needs to cancel or fails to complete the payment, Amazon will refund all the amounts already paid without charging service fees and cancellations. Amazon created the payment method in response to customers’ demand for an all-year online installment option that does not require a credit check or interest or hidden fees, a person familiar with the matter revealed. (E-commerce News)