Internet celebrities are busy on variety shows, and celebrities are busy selling goods on live streaming. This is the current situation in the domestic entertainment industry!
The addition of celebrities has made live streaming extremely prosperous, but behind the prosperity is also accompanied by the phenomenon of easy failure...
1. Live broadcast room products are identified as fakes
On August 16, a user with a Douyin ID named "What is Liuli" posted multiple videos on the Internet saying that he bought a bottle of Keyan's brand mask in Qi Wei's live broadcast room in February this year, and was identified as a fake product many times, questioning the sale of fake products in Qi Wei's live broadcast room.
The next day (August 17), Qi Wei Studio issued a solemn statement on Weibo, saying that the products sold to netizens who leaked were purchased through legal and formal channels, and the relevant qualifications have been verified and the entire transaction is documented.
In order to prove that the product source is in compliance, the content of Weibo is also accompanied by relevant customs declaration documents. Qi Wei herself also forwarded the Weibo post and stated that the products sold in her live broadcast room are legal and compliant, and firmly supports consumers' rights protection. The platform will definitely investigate the matter thoroughly.
Five days later (August 22), the appraisal agency issued a statement to restore the identification process of netizens questioning Qi Wei's live broadcast room for fake goods. The Turing AI appraisal mini program gave the picture identification conclusion of [not in line with the authentic craftsmanship] . The fake areas are: paste color, paste texture, front printing of the bottle body, batch printing, which is a common high imitation.
When the incident of Douyin ID user "What is Glass" publicly exposed the fake goods, Turing Appraisal invited five senior appraisers in the industry to review the appraisal results. The conclusions of the five appraisers were all consistent, and it was judged that the product did not meet the authentic craftsmanship.
It is said that after the institution spoke out, it received a request from the celebrity studio to delete the post, and the store products that the user shopped were also cleared.
In the afternoon of the same day, Qi Wei's studio posted photos of Qi Wei at the police station, saying that "the police have been called, and all other relevant departments have investigated the results."
2. Each person has a different opinion, but there is no final conclusion yet
What kind of institution is Turing identification? Online information shows that the technical team of this institution comes from Tsinghua University. As a professional appraisal institution for AI artificial intelligence, it has dual authoritative certifications from the CPC Central Inspection and the National Inspection.
It is said that Turing identification can be used for luggage, jewelry, watches, trendy shoes, clothing, cosmetics, etc., and netizens can upload product photos on the platform . According to the official statement, the recognition rate of fake goods is as high as 99%.
Whether the appraisal results provided by institutions such as Turing Appraisal can be used as evidence is unknown. Although the appraisal dimensions provided by consumers who leaked the news are very comprehensive, it has been half a year since they placed an order to purchase.
Some legal practitioners said that it is suspicious whether the product provided by the consumers who leaked the information was a product sold in the live broadcast room, and this product is the only one that can be determined.
Now Qi Wei's side has denied the appraisal opinion of the appraisal agency, which requires both parties to jointly entrust the appraisal agency to re-evaluate, or the court will hand it over to a professional appraisal agency for appraisal in the litigation process.
Judging from the current situation where both parties have different opinions, it is not certain that Qi Wei’s live broadcast room really sells fake goods.
If the product was not sold in the live broadcast room, then this incident may have become a farce.
3. Netizens: Actors are prohibited from being professional sellers
The agency's identification of Qi Wei's selling fake goods in the live broadcast room has caused heated discussions among netizens, and the number of readings on related topics has exceeded 1 billion.
Many netizens expressed their opinions, and some netizens believed that—
Actors should be prohibited from being professional sellers, because actors are actors, and sellers are selling goods. Celebrities monetize their influence in another direction, which is actually not a competition.
The state should issue administrative regulations that actors cannot be sold on goods. If they become sellers, they will not be able to engage in the variety show industry within a few years.
Only by choosing one of the two can actors act well. Those who cannot act well should be ruthlessly eliminated by the market. You will know that when you go to Hollywood, what is introverted is acting.
Celebrities use their personal influence to sell goods, which squeezes the normal profit margins of ordinary people and ordinary merchants. The Industrial and Commercial Bureau alone cannot control celebrities selling fake goods.
Only by completely getting rid of the disorderly traffic harvesting model of platforms and celebrities can ordinary people have room for survival.
We strongly call for the introduction of clear regulations to allow qualified company entities to carry goods on live streaming, otherwise they are not allowed to carry goods at will. Once they bring counterfeit goods, they must bear legal responsibility. If the sales volume is huge and the impact is extremely bad, the person responsible should be held responsible.
In addition, the department Qi Wei is looking for is a bit wrong. It seems that it is correct to take the initiative to go to the industrial and commercial or quality supervision department for investigation.
4. Live e-commerce is not a lawless place
In recent years, celebrity live streaming has become popular. Celebrities have used their popularity to make money by making live streaming and accidentally mixed with fakes, which is almost inevitable.
Among the celebrities, Qi Wei did live streaming with goods earlier. Unlike those who made live streaming guest appearances as guests, she operated live streaming with goods as her main business. Online data shows that Qi Wei's live broadcast room has a record of over 100 million in sales, and she often enters the top three on the daily sales list of a certain platform.
No matter what the result of this incident is, even if Qi Wei was wronged, consumers' public declaration of war on the counterfeiting of e-commerce live broadcast products will have a more or less appeal and vigilance effect so that relevant departments can clear the online shopping environment.
From then on, it can be foreseen that more and more anti-counterfeiting behaviors will occur because consumers' awareness of rights protection has been continuously improved.
Celebrities and Internet celebrities who appear in the public eye will also be more vigilant and responsible for the products they sell. This is also a necessary process for the continuous maturity and improvement of live e-commerce.
No matter where you are, no matter who you are, since ancient times, the word "trust" is emphasized in the real price of goods. It is difficult to have a foothold if you cannot do these two things. A healthy live broadcast ecosystem requires the self-regulation of every practitioner to maintain, because the Internet is not a lawless place, and live e-commerce is even more impossible to be a lawless place.
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