Morning News: 2022 Taobao Tmall New Force Week: Explore a new interactive mode between products and consumers; Douyin tests the "posting assistant" function; Taobao adds the "Taobao Platform Home Decoration Main Materials Products Dispute Handling Specifications"; WeChat Pay launches the "Consumer Protection" function; Dunhuang.com provides policy support for Yiwu merchants to sellers who can apply to extend the stocking period...
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1. 2022 Taobao and Tmall New Force Week: Exploring a new interactive mode between products and consumers
August 22nd news, today, the 2022 Taobao and Tmall clothing industry’s new autumn and winter forces week has been launched. The theme of this New Force Week is: From trading to consumption, matching thousands of styles with thousands of needs.
At present, every industry on Taobao and Tmall is moving towards a vertical operation path that is more in line with its own industry characteristics. The new force Zhou is the pathfinder for the change in Taobao and Tmall clothing industry from transaction to consumption and vertical operation. This year, the industry, merchants and consumers will see new changes in the 2022 New Force Week from 4 innovations: in terms of live broadcast technology innovation, the "super live broadcast show" product created through XR cutting-edge technology will create a new interaction model between merchants, products and consumers, and realize the update and iteration of live broadcast forms. In terms of product content innovation, through "matching" technical products, merchants can help vertically upgrade their stores and display clothing products content and brand them, thereby completing the overall content transformation of merchants. In terms of consumer experience innovation, the "magic ruler" product can achieve a digital recognition experience of tailoring sizes, which is convenient for consumers to open Taobao to measure and try it on. In terms of digital style innovation, using Taobao and Tmall's trend insight capabilities, we have expanded the original six styles in the clothing industry to more than 50, and the major styles have been divided into hundreds of refined styles.
It is reported that Taobao and Tmall clothing industry have insight into trends and categories through style digitalization. Through the technical capabilities provided by the platform, merchants upgrade their stores towards content branding, showing their professional expressions and different insights in the clothing industry, and completing the overall product content transformation. These technical products and services that embody the model of combining technology and business will be open to all merchants, including small and medium-sized merchants. At the same time, new technologies are also serving consumers in the front desk, becoming a disruptive tool to help consumer decisions and improve consumer experience. In the past year, Taobao and Tmall Clothing have incubated more than 10,000 new businesses and new brands with annual revenue of over one million. During the Spring and Summer New Force Week held in the first half of this year, the search volume of Taobao's new style trends such as new Chinese style, pure hot girl style, and mature lady style increased by 341%, 2600%, and 801% year-on-year respectively. The transaction volume of some designer original brands increased by about 350% year-on-year during the Spring and Summer New Force Week. Yu Chang, an associate researcher at the Institute of Industrial Economics, Chinese Academy of Social Sciences, said that the advantage of Taobao and Tmall lies in the deep combination of technology and business models, matching thousands of styles with thousands of needs, using technology to capture trends, and matching certain production and sales, which not only meets the rich and diverse needs of consumers, but also uses precise production and sales to bring certain business growth to merchants. (Yibang Power)
2. TikTok tests the "Posting Assistant" function
On August 22, TikTok recently tested a new feature "Post Assistant" to remind users of irregular expressions of content posted by users. At present, this function is available for creators with more than 100,000 fans to test and use, and will be gradually optimized in the future and open to more users. It is reported that the "Post Assistant" function launched this time will detect and prompt typos, wrong grammar, irregular words, etc. in the content posted by users. The usage scenarios include title text, screen custom text, comment text, etc. When the user moves the indicator arrow there, the system will automatically prompt the possible correct and standardized text below the word. (E-commerce News)
3. Taobao added the "Taobao Platform Home Decoration Main Materials Products Dispute Handling Specifications"
On August 22, Taobao recently issued the "Taobao Platform Home Decoration Main Materials Products Dispute Handling Standards" and the "Taobao Platform Large Products Dispute Handling Standards". The notice stated that in order to protect the rights and interests of buyers and sellers, maintain market order, and help everyone better resolve disputes in commodity trading, Taobao will add the "Taobao Platform Home Decoration Main Materials Commodities Dispute Handling Standards", and this rule change will take effect on August 26. This change of rules clearly states that if the merchant promises delivery services, if there are special requirements for the buyer's address and installation conditions, it must be made explicit in advance; it clarifies the principles for handling disputed scenarios for the installation of home decoration main materials; it refines the product quality problems and improper descriptions of home decoration main materials, the requirements for evidence and disposal standards. (Yibang Power)
4. TikTok 818 found that the shopping cart of the Good Things Festival has 83.2 billion short videos played
On August 22, Douyin e-commerce released the "Douyin 818 Discover Good Things Festival" data report, showing sales trends and consumer preferences during the event. In the 818 brand venue, domestic brands account for 74%, and sales of time-honored brands increased by 85% year-on-year. This "Douyin 818 Discover Good Things Festival" also launched the "Adventure Craftsmanship" special area to promote intangible cultural heritage products, etc. During the event, the sales volume of the special area increased by 301% year-on-year. The top five sales of intangible cultural heritage products are Pu'er tea, purple clay teapot, Wang Xingji brown bamboo fan, jade carved bamboo joint cup and Ru kiln cover bowl. (E-commerce News)
5. Kuaishou E-commerce holds a furniture investment conference in Foshan, Guangdong
According to August 22, on August 19, the "Fushan Foshan Furniture Investment Association with Homes, Foshan Built 2022 Kuaishou Foshan Furniture Investment Association" hosted by Kuaishou E-commerce and Kuaishou Government Affairs, and co-organized by Foshan E-commerce Association, Shunde Furniture Association and Foshan Radio was held in Foshan. This investment promotion conference is also a continuation and upgrade of the key project led by the Foshan Municipal Party Committee and Municipal Government on the Kuaishou platform. The scale of Foshan's furniture-related industrial clusters has reached trillions. In the future, Kuaishou will continue to provide key support to Foshan's home decoration and furniture industry belt to help more local home decoration and furniture merchants find new businesses and jointly expand Foshan's manufacturing influence. (E-commerce News)
Internet news
6. WeChat Pay launches the "Consumer Protection" function
According to August 22, WeChat Pay recently added a "consumer protection" function to protect user privacy and fund security. The consumer protection function is divided into five sectors: help center, security protection, privacy protection, agreements and publicity, and consumer education. After enabling the "Digital Certificate", the security of WeChat payment will be improved and the daily change payment limit will be increased. To ensure security, the "Digital Certificate" needs to be entered before it can be opened. After enabling "Amount Privacy Protection", the wallet change balance in the "I-Service" interface will be displayed as an asterisk. (E-commerce News)
7. Qudian will re-launch the prefabricated products
Today, insiders of Qudian said that the pre-made dish project has not been suspended, but are optimizing the contents of the dish and the market coverage, and new dishes are expected to be re-listed this week. It is understood that before, Qudian founder Luo Min suspected to have withdrawn from Douyin, and his Douyin account "Qudian Boss Luo" was renamed "Qudian Pre-made Cuisine". The avatar of the account was also changed from Luo Min's personal photo to a cartoon image of the Qudian brand. At present, the Qudian Pre-made Cuisine account has deleted all the information related to Luo Min in the introduction, and deleted videos related to Luo Min, and only 3 dishes for Qudian Pre-made Cuisine are retained. (E-commerce News)
8. Dada Group's total revenue in Q2 2022 increased by 55% year-on-year
According to August 23, this morning, Dada Group announced the company's second quarter financial report for the 2022 year ended June 30, 2022. The report shows that Dada Group's total revenue in the second quarter was 2.2811 billion yuan, a year-on-year increase of 55%; the net loss attributable to common shareholders was 578.8 million yuan, a loss of 640.4 million yuan in the same period last year, a year-on-year narrowing. Among them, Dada Group's net revenue from JD.com in the second quarter was 1.4655 billion yuan, compared with 881.1 million yuan in the same period last year, an increase of 66.3% year-on-year. The number of active consumers in the twelve months ended June 30, 2022 was 72.8 million, compared with 51.3 million in the same period in 2021. (E-commerce News)
Cross-border information
9. Dunhuang.com provides policy support for Yiwu merchants. Sellers can apply for an extension of the stocking period.
According to August 22, Dunhuang.com recently issued an announcement stating that in order to reduce the losses of merchants in Yiwu area, the Dunhuang.com platform provides policy support actions to local merchants in Yiwu and merchants with sources of goods in Yiwu. For orders that cannot be executed normally, the platform recommends that the seller take the initiative to communicate and comfort the buyer's website, explaining "the goods are delayed due to the epidemic" and other related content, so that the buyer can wait for the execution of subsequent orders; for orders that the buyer agrees to continue waiting, please contact the platform customer service to apply for an extension of the stocking period; for those who are unwilling to continue waiting, it is recommended that the seller can also recommend similar products to the buyer or provide coupon subsidies of a certain proportion of goods, and try to promote transactions; please do not have "false shipments" or "empty packages". In addition, the Dunhuang Network platform will disclaim liability for order disputes paid on August 10, 2022 and beyond, and the deadline will be notified separately. The prerequisite for disclaimer is that the seller must clearly inform the buyer of similar words such as "there is no way to ship the goods due to the epidemic" in the website message or IM instant communication before the store is punished. (Yibang Power)
10. Jitu Express: To meet business needs, it will expand the transshipment center in Indonesia
On August 23, J&T Jitu Express recently announced that it will expand two transshipment centers in Indonesia to meet the growing business needs and improve the working environment of employees. The two transshipment centers after expansion cover an area of about 20,000 square meters, with a construction area of more than 12,000 square meters. They are expected to be officially put into operation in November and December respectively. At the same time, it is expected that the processing volume of sorting centers will double with the use of automatic sorting machines in the future. According to data, J&T Express has been active in Indonesia for 7 years and has now become a global shipping service company with business covering 13 countries, namely Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, the United Arab Emirates, Saudi Arabia, Mexico, Brazil, and Egypt. (Yibang Power)
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