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Taobao platform is currently slowly moving away from the label of low-price. The transaction of low-priced products in Taobao live broadcast rooms and entering the store will have a certain impact on the store's natural traffic and affect the conversion of natural traffic. It is recommended not to sell instantly during live broadcasts or to promote low-priced promotions.

#Laogao E-commerce Newsletter# [E-commerce Morning News on April 26] Taobao rules "simplify" and optimize search and query and other related functions; JD.com: Xiong'an underground logistics system has begun architectural planning; Baidu's Haokan Video will enter Vlog; Bai Peng, general manager of Xiaomi Internet Business Department: The primary focus of Internet monetization is user experience; Amazon executives interpret the first quarter financial report: It plans to launch a one-day free delivery service for Prime...

One of the most important things in Taobao’s operations is that it is to maintain old customers. There are two reasons: 1. Old customers can repurchase each time, which can lead to 2 or even multiple consumptions. 2. Old customers promote our products in a word-of-mouth manner, which can bring more fresh traffic. To maintain old customers, we need to consider it from the point of purchasing products. Many times, when customers buy a certain product, they will consider it in combination with the main picture, price, baby details page, evaluation, service, after-sales service, activities and other factors.