How to break through the dilemma of no traffic on Taobao

　　Taobao platform is currently slowly moving away from the label of low-price. The transaction of low-priced products in Taobao live broadcast rooms and entering the store will have a certain impact on the store's natural traffic and affect the conversion of natural traffic. It is recommended not to sell instantly during live broadcasts or to promote low-priced promotions. This will overall reduce the quality of the store's natural traffic customers. But for some anchors who are completely novice, having no fans or traffic is a dilemma that must be faced. But there is no need to worry too much. Taobao will support newbies live streaming, but the support is relatively limited. After all, there are too many anchors; if you want to obtain Taobao live streaming traffic , there are actually rules to follow.

　　1. For novice experts/store live broadcasts, you must send a preview. After all, you have no right to emerge at the beginning. Only after the preview review is approved can you have the opportunity to enter the traffic support pool of Taobao live broadcasts, so that more non-fan viewers can see your live broadcast.

　　2. If you are an institutional anchor, after obtaining the emergence rights, there will be more than 1,000 people per game traffic support; if your live broadcast audience is less than 1,000, it may be because your live broadcast time is too short, or you are fined for violations.

　　3. Taobao’s traffic support period for novice anchors is 30-90 days. The specific support time is determined by the anchor’s data performance. The better the early performance, the longer the support you receive and the greater the intensity. Therefore, all novice anchors must pay attention to their performance in the first three months. If you perform well during this period, it is easier for big anchors to be on top 100.

　　4. If both the store and the expert live broadcast have the right to emerge, then the growth of the expert live broadcast is better than the store live broadcast. In the early stage, the number of viewers of 2,000 people may not be obvious. Once the institution expert becomes proficient in the entire Taobao live broadcast process and has a clear positioning, once the supply chain and product line are enriched, the number of viewers can quickly exceed 10,000.

　　5. It doesn’t matter if you don’t grasp the first three months well, there is still a period of silence. This period is also quite difficult, because the traffic fluctuates greatly and it is possible to reply. It depends on whether the anchor can find reasons from all aspects and improve and persist, and the development will be relatively fast in the future.

　　6. After the fans increase, remember to maintain your fans well. Otherwise, your number of fans may reach more than 100,000, but the number of people during live broadcast is very small. This will make the data very ugly, and it will also lead to the platform reducing your display and downgrading your rights. Even if you have many fans, it will be difficult to do it.

　　Therefore, all novice anchors must seize the opportunity in the first three months. After increasing the number of fans, they must also give some benefits and maintain them well, so that it will be easier to make their Taobao live broadcasts.