Introduction: There are e-commerce practical information and transformation success stories.
When it comes to Dongguan, what is the first thing that comes to mind? Heaven and earth? No, no, no, we have no services today, only e-commerce. The top VR brand was born in this city!
While making Chinese Christmas trees all over the world, Chinese technology has also opened up the virtual horizons of people around the world. When it comes to VR, we must mention a partner - Andy, whose original name is Yang Wen'an, chairman and general manager of Qianhuan Magic Mirror.
In 2014, he entered the virtual reality industry and created the Qianhuan Magic Mirror/VR SHINECON brand in 2015 to create a domestic virtual reality brand - aiming to change the new horizons of the world!
Most e-commerce people have a nickname, but Yang Wen'an has no nickname and only has one English name - andy.
Andy started out in foreign trade in Europe and the United States, and saw major brands around the world in developed countries such as Europe and the United States, but China's manufacturing is flooding the market with low prices.
The disdainful attitude of foreigners when talking about Chinese brands made him determined to create a high-tech brand that belongs to China! With the support of my family, I immediately switched to e-commerce and faced the terminal! It is precisely this idea that there is another highlight in the history of Chinese VR.
Andy's Vr shinecon Qianhuan Magic Mirror brand focuses on the hardware manufacturing and sales of virtual reality VR products, and pays attention to the gradual differentiation and segmentation of users.
For the increasingly strong demand for brand stylization, online and offline sales have reached the top 1 of the same category in the industry in just two years.
From foreign trade to e-commerce transformation, talents cannot keep up with the development speed of enterprises
VR is a new industry recently, and it is a blue ocean in many parts of the world. Driven by the background, Qianhuan Magic Mirror has started smoothly and developed very quickly.
But with the rapid development, some negative problems have also arisen: there are not enough people in the company! The speed of enterprises recruiting operational talents cannot keep up with the pace of development, and the company's senior management has fallen into the misunderstanding of recruitment - constantly poaching people.
After crises such as the "poached" executives with high salaries cannot adapt to the emerging VR market, resulting in a sharp decline in turnover and a large number of grassroots personnel. Andy decided to change his recruitment strategy and no longer go through external recruitment, but focus on internal training.
After more than a year of accumulation and precipitation, the operations that were first trained can now stand on their own and become the pillars of the company.
"There are many fresh graduates I recruit, all of which are led by me or executives." Andy said in an interview with the editor.
The lesson of recruitment made Andy understand one thing. For e-commerce, it must not be limited to leadership, nor to individuals. E-commerce is a group and a whole, and it relies on operations, customer service, and art positions to work hard together.
The current e-commerce situation is already a battle of capital. With a strong operating level, you cannot do a good job in e-commerce without capital. Instead, you have strong capital.
Medium-level operations have a better chance of becoming stronger and bigger, and in the process of fighting, it is a process of learning and growth. Talking about things on paper will only be eliminated by the e-commerce market.
After many bloody baptisms, primary operations will gradually grow and will eventually stand on their own! A win-win situation for the company and employees!
The company was almost dragged down by price war
The initial retail price of Vr shinecon Qianhuan Magic Mirror brand product was 168 yuan.
As VR heats up in the industry, many VR store brands have joined the market to compete for life and death, and the price war of VR has begun. From 168 yuan to 138 yuan, to 99 yuan, we finally fought to a life-and-death battle of 9.9 yuan free shipping!
This caused Qianhuan Magic Mirror to fall from the first industry to the bottom of the mortal world, and a product with a high positioning was competed by the industry to become a valuable street stall product.
Qianhuan Magic Mirror suffered serious losses, and sales decreased. A large number of employees chose to leave. The out-of-control situation caused Andy to fall into the bottom of his life, extremely confused and even doubting himself.
"Did VR fall down?" This sentence was Andy's self-inquiry over and over again.
Inspired by his close employees, Andy did not choose to give up, but fought to the end! He entered e-commerce with the profits of offline industrial operations and vowed to regain VR first.
After three months of hard fighting, optimization, price increase, art, and logistics, we finally regained the first place from our competitors.
Then the operation was further optimized, gradually increasing the price from the 9.9 yuan price war to 39.9 yuan, stabilizing the industry's first position, and finally achieving an average customer unit price of more than 100 yuan.
"Sometimes, you must not say defeat without a fight. When you withstand the most difficult times, the next thing will be to have a broad sky."
When Andy said this, he smiled confidently at the editor.
VR, like my child, will be my treasure for the rest of my life
I used to do some niche categories, but the factory was not big. Since I entered the VR industry, I have entered a technology circle. Just like doing e-commerce, joining the Golden Crown Club, our e-commerce team has also undergone qualitative changes.
This change comes from the change of the pattern, from the change of the mind, and is a natural change.
When talking about the future development trend of e-commerce, Andy said: There will only be two types of e-commerce in the future, the first is brand owners.
The second is brand owners with factories. Small businesses have a narrower and narrower space for survival in the future, and it will only become easier for businesses that focus on technology brands.
VR is changing the world, and I hope to use this technological trend to expand our new horizons!
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